Communication Strategy

Startup Services at 30TH FEB, the brand phases

Startup Services at 30TH FEB, the brand phases

By on May 3, 2016 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Entrepreneurship, Start-up Brands

I have been working on a number of startups lately and I must say that each of them is equally exciting & challenging at times. The reason I decided to share this blogpost was to highlight how we can help startups and also at which all stages of Startup Building, i.e., from itch to idea and then launching it as a business unit. To startup is a thing of freaks but what if we tread carefully, work on and assess the idea to clarify and fine tune it before launching it for the audiences. We offer Startup Services, and that essentially starts with idea validation. And those who are sure and have tested the idea already, work with us on the latter stages of Startup Services. Stage 1: Idea Validation Most of the startups are passion driven and come with an idea and lot of excitement behind it. For some it is a parallel path and for others – ‘it is THE ONLY THING’. And that makes it all the more significant to ‘VALIDATE your START UP IDEA’. When a client comes to us with a certain start-up idea, we help them in ‘EVOLVING THE IDEA’ further and give it a ‘BUSINESS MODEL’ which shall have 2 appeals, first one is resonating with the target audience and second – revenue scheme. Following is the first stage of validating an idea for a Travel Startup, which is also a significant Startup Service to avoid failures: ——— ​Option 1: Travel Diaries Here the target would be – who is traveling and exploring options. Explore your options. What’s Different Photo Essay’s Cuisines to Explore Food for the soul / Know the people For Shopaholics Maps & Magazines —- Option 2: Travel Inspire Here the target will be – people with wish lists but not traveling. If Indian Millennial is to be captured for first 2 years of launch, concentrating on India will be a better option and economic also. In the option 2, we may not be creating a great pull for International Travelers but we can certainly create a pull for those – who have ‘India’ on the wish list. Why Travel How travel changed life Travel for Good Health Travel...

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Website Content Strategy for a Start-up

Website Content Strategy for a Start-up

By on Aug 8, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Entrepreneurship

Website is your first impression to your prospective clients. It is the first organized introduction you provide to the users. With social media becoming popular – lot of your competitors are active online and that is why those which offer more – get response. An informative website is a passe as the information is available in abundance on the internet. You need to reach out and provide answers. The more detailed you are – the higher the trust levels of your visitors. The simple rule of Branding works here – put relevance and truth to reach out. A simple question you should think before you start writing the content for your website – Are we offering solutions to their problems? They would understand that you already know about the industry, what they seek help about and there follows the prospect’s desire to get connected to discuss more about their problems and ultimately asking for a proposal. The more detailed you are about a subject – the chances of a positive call to action double. Imagine if you have put less, the visitor will lose interest in the middle and there are chances they will drift away to get better results for their queries. Why it is important to know your Website Visitors? Yes. It is important to know your targeted visitors well in advance. When you know who will be the readers for your website. Usually websites offer very generic content, sometimes even the brand owners do not want to get into details. But, that is not recommended. It is not good for the overall health of business, the brand, the customer trust and even the recall value. If there is nothing which the visitor on the website can resonate it – your website content strategy is missing. Yes. You cannot mention complexities on the website as not all users are equally educated on the subjects equally. So the language has to be simple and approachable – heavy jargon and tough English is not advised. It only confuses your visitors and those who are naive will only switch to simplified sites. That is why it is significant to understand your visitor, analyze their behavior and accordingly designing and sharing...

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Improve Brands socially through Content Strategy

Improve Brands socially through Content Strategy

By on Jul 27, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing, Start-up Brands

How to improve a brand’s presence in the online world depends a lot on that engine that’s driving the entire web world crazy! And that engine is our very well-known search engine, the first two alphabets of SEO (Search Engine Optimization). We also have understood by this time the theory that – it’s practically impossible to succeed in SEO without having great content strategy for your brand. I am sure we all have so many times looked and re-looked on how the campaigns that we were running for our brands and the tactics that we were using to promote it miserably failed to match the SEO rules. And by this time you may have also realized that doing SEO without legitimate and compelling content is only a half sided battle that you can never win. So, if you want to succeed in SEO and you plan on doing it the right way then follow the rules to develop the appropriate content strategy for your targeted audience. A content strategy that engages your audiences attracts links and converts traffic into business leads can be crafted by just one person who has a good understanding of the prospective markets. Outlined below are the steps that 30TH FEB has used to leverage our associate brands as a brand agency to serve entrepreneurs, brand marketers, startups and other businesses worldwide to successfully improve their brand performance. Your Brand’s Website is your Brand’s Identity A brand’s presence or identity is the image of a specific product or service that consumers connect with by identifying the name, logo, and tagline, tonality of the brand or design of the company who owns that exact image. In short, it’s the persona that a brand sets for its offerings so it can differentiate them from generic or competing products or services in the market. That formula is applied in SEO marketing also. The brand’s spirit should be tangible in every asset you create for consumer consumption. The writing style, the visual design and the themes of your content are all important elements where branding can be infused. When trying to understand a website’s business and brand identity, you can look at the following areas to get a quick...

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Business Stationary Design Rules

Business Stationary Design Rules

By on Dec 1, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing

To make your branding strategy stronger you have to pay a lot of attention to your business stationary, they are the most widely visible brand elements. It is the key element which helps to gain recognition of your business among your prospective customers. Be it small or a mid-sized business, maintaining a consistent brand image throughout your marketing materials can bring about a lot of difference. The smallest of the details like the quality of the paper or your letterhead, the color choice of your business card or the logo placement – everything in your business stationary design matters the most to create the right impression. It’s like your clients gets the first impression of you before even meeting you. So design it well! Less is more – Mind it Custom design is the trend that’s catching up to create a long lasting image and personality of the business. But remember the key point – keep it simple. You don’t have to show all your creativity when designing it, just a glimpse of its potential is enough. Mind the cleanliness Your branding on business stationary should create an impression but not by being loud or clumsy. The key message can get lost if you are trying to convey too much. A design that is too cluttered will distract clients from noticing the important things on the stationery, such as your contact information and logo identity. The message should be short and crystal clear. Remember, it is only a contact card not a directory/website of your business. Sometimes, business owners want to say it all in a small card – that is not recommended. Mind your communication? Now the mandates like name, address, phone number, email address, or other important information (such as registration numbers) etc. should foremost come as contact details and the design should allow easy readability. Also, it’s worth reconsidering what contact information you provide to your clients. Don’t print a fax number until you’ve checked how many faxes you actually got last year. Since social media platforms are in, consider sharing information about your social media profiles. And make sure only those profiles are shared on your business card which are regularly updated and responded to....

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Logo Design – Most Common Mistakes to Avoid

Logo Design – Most Common Mistakes to Avoid

By on Nov 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands

  “It’s your identity, not just a logo – Avoid few wrong steps to get the design right!” Having a brand involves having a logo, an identity that describes your business or line of product in the best possible way. The identity sticks to the brand for the rest of its existence. The visibility of that identity spreads across all mediums, be it a tiny visiting card or a massive billboard. The identity’s uniqueness distinguishes it from the other brands of the same genera. But it’s not an easy task to create a logo as it sounds. It’s a challenge! To overcome this challenge, here are a few of the most common mistakes in logo design, and how to make sure you don’t fall into them. Say goodbye to amateur designers Using the paint tool or editing fancy pictures on Photoshop doesn’t count as a designer. If a company is just letting an employee with Photoshop experience design their brand identity, then there is a chance that a job done at a petty price will cost a bomb later. Copied and Clichéd are the possible outcomes that an amateur is likely to design. Instead brainstorm with your team, hire a professional logo designer, try and visualize the end result even before it’s created. That’s an ideal way to create a unique identity. It is designing not two minutes noodle Don’t give an afterthought after the logo is designed. Put much thought in its designing before even discussing the possible outcome with a professional designer. If you are clear what you want and what you don’t, the designer can put in his creativity in the right direction. The identity creation should be foremost because it’s the first thing consumers will notice and trust me first impression do lasts longer than you know. A typography can cause an error Now, text only logos can create a readability issue. How? It’s your brand name, it’s known to you but what about those who are noticing it for the first time. Putting your company name in a swirly font can look fancy but if it’s not legible than that’s brutal. Even if you are convinced with typography, make sure the font clearly reads...

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Brand Voice – Do the Brands need to draw a Line?

Brand Voice – Do the Brands need to draw a Line?

By on Jul 18, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing

Brand Voice is how a brand speaks to its customers.  It is the way they communicate through a fancy copy, a strong message, an advertisement campaign and a TVC (television commercial). It also includes their messages in new media, how they interact with the customers on social media, what messages they spread, what network they promote themselves. There a lot of buzz a messenger brand ‘Hike’ is trying to create and though the advertisements are catchy & shot beautifully, I couldn’t agree to the way they chose to establish themselves as the most happening messenger around. Brands should check on the Negative Quotient in Brand Voice The day I watched their first TVC, I thought – may be the brand voice is not apt as they showed a bu nch of youngsters who are using hike as the happening lot and the one who is not on that messenger list is being treated as a ‘misfit’. Not so great idea as it also leaves some negative vibes to those who do not believe in social networking all around the clock. Here is the storyboard as detailed on campaignindia portal, “The film opens with the protagonist – a young man – walking up to a group of youngsters and greeting them with a “What’s up guys?” One of the boys from the group addresses him as uncle while the girl greets him with a ‘namasteji’ and he is looked at as if he is an outcast. The film moves to a campfire where the protagonist is gifted with a monkey cap. The next frame has the same boys seated in a car and checking a picture of a beautiful woman. When the protagonist steps in to the car, the picture is replaced with an image of a woman from older times. He nods in approval and the others chime in too. He is then shown seated all alone and in a wistful mood. The lyrics of the song in the backdrop go, “Think of your age and hike up your life.” At a party by the pool, the protagonist walks in confidently to meet his friends. It is then revealed that he has had a makeover and he shows them...

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