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FOMO as a Marketing Strategy: Leveraging the Power of ‘Fear of Missing Out’ to Boost Your Brand

FOMO as a Marketing Strategy: Leveraging the Power of ‘Fear of Missing Out’ to Boost Your Brand

By on Mar 28, 2024 in Marketing | 0 comments

In the marketing realm, where capturing the target audience's attention is a constant challenge, leveraging psychological triggers has become a cornerstone for success. One potent psychological phenomenon marketers have harnessed with remarkable effectiveness is the Fear of Missing Out (FOMO). This strategy taps into the innate human fear of being excluded or left behind, driving [...]

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Branding 2023 and Why it is Important for Your Business Growth?

Branding 2023 and Why it is Important for Your Business Growth?

By on Dec 23, 2022 in 30TH FEB, Brand Strategy, Marketing, Start-up Brands | 0 comments

Do you know a brand has the real power to exhibit the personality of any company? A company may be able to distinguish itself from rivals and create a positive impression due to its branding, a sophisticated fusion of voice, style, colour schemes, font selections, and narrative. When executed properly, a strong brand promotes a [...]

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How Does Lack of Planning Affect Personal Branding

How Does Lack of Planning Affect Personal Branding

By on Nov 23, 2021 in 30TH FEB, Brand Strategy, Marketing | 0 comments

  Personal branding is best described as the effort put towards self representation. Personal Branding has a huge role to play in how your audience perceives you. Everyone seeks professional attention, eyeball grabbing workprofiles on social media and the impressive curriculum vitae, well that is the very introduction of your personal brand. But did you [...]

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