Personal Branding

Pick a Brand Agency for your Business

Pick a Brand Agency for your Business

By on Jun 25, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Entrepreneurship, Personal Branding, Start-up Brands

HAVE YOU PICKED THE RIGHT BRAND AGENCY FOR YOUR BUSINESS? KNOW HOW TO PICK ONE. Are you like most entrepreneurs, who have invested their heart into their venture? Are you one of those, who have always known to start up their own? Are you among those business men who put their brand name before revenue? Do you believe in long term business credibility then instant profits? If you are likely the ones mentioned above then I am sure you also believe that your business is for a larger purpose, an extension of your existence and you want to grow with it, each passing day. Well to be noted that there are many aspects that should be considered in order to grow a business, one of the most important being brand building. Now when talking about brands, we see them everywhere – from Mango in US to Mochi in India, from Apple in US to Blackberry in Canada. So irrespective of big or small, you got to invest on branding in order to build it strong. Branding need not be a fancy affair or cost you a fortune; it needs to pick your brand’s strength and values and epitomize them in every piece of marketing collateral you have and in every action you take. The right kind of brand agency will help you stand out. @30THFEB we recommend to Brand Safe i.e., Choose a Concept. Have a story. Now, once you decide to brand your business, the foremost dilemma you will face is that which branding agency fits best for your kind of trade. Also on the second thought, whether to hire an agency or to do it all in-house. It’s a challenge. Now-a-days, thousands of different agencies exist. From freelancers on Behance to 10-men experimental shops to enormous traditional firms with a global reach, and everything in between – the choice is just overwhelming. With so many options out there, selecting the right agency for you can become something of a headache. However, following a few simple rules and considering few do’s and don’ts will ensure you end up with the perfect brand design agency for your business. Set your branding budget and choose from what you can afford...

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Personal Branding – Need & Benefits

Personal Branding – Need & Benefits

By on Mar 26, 2015 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands

Why do we need Personal Branding? Isn’t the name, qualifications or just a business card enough? No. They are not. In today’s work environment when not only the resumes, interviews, hiring, consulting etc all operations have gone virtual but in fact the organizations have got into virtual hiring – personal branding has become a must. It is important to put your credentials transparent in the best way possible. Nobody has got the time to spend in hunting – they need to come across things which are most relevant & appropriate for their requirements and that one quick solution is possible through Personal Branding. Personal Branding eliminates the gap between what you know about yourself and you want them to know too. Need for Personal Branding: To talk about the reasons which created the need for personal branding, we will quickly understand the shift in work environments through this diagram:   Above are the major reasons which are responsible for the emergence of Personal Branding. And if we turn the arrows from centre to out, they are the areas where a Personal Brand stands out.  Let us understand each one of these: Virtual Business World: We live in a virtual world and so do the businesses. Be it a simple website or a web seminar, almost everything can be done online. Meeting people is still considered a good thing but a meeting doesn’t hold up a business interaction or a deal. If you are present online, you can connect and do business. But like you, there are millions of options available virtually and if want to be noticed as among the best options available – Personal Branding is the key. How you position yourself in the virtual world, what are your visible interests and even the kind of interactions you have with the friends online – count! All these things combined together with your personal details and professional accomplishments create your Personal Brand. Networking Emphasis: Networking is the key to success in the present day work culture. Companies look for experts in each & every field, there is no hesitance is hiring based on age, experience, qualifications etc, and people are always looking for the most appropriate candidature and that...

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Budget Branding

Budget Branding

By on Dec 22, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands

When I sat down to pen down this particular blog, the one very old proverb was going on in my head, ‘Money begets money’. How wonderfully it sets the preface of this article. When you set up a particular business you aim to earn more from it only after investing a certain amount –  most likely called the budget. A budget kind of dictates how your business will be run on the beginning, what promotions you will have, where your business will be located and off course how much profit it would bring in. People tend to invest more at places that may not bring any revenue or tend to promote in a way that may not create any awareness about the brand. That needs to be avoided. A good brand identity, few free of cost promotional ways, knowing your TG well etc. can bring you more business or create strong awareness without burning holes in your pockets. We have talked about Smart Branding to gain the cost advantage but here we want to highlight the significance of Budget Branding. First & Foremost, why is budgeting important if you are planning a start-up or you want to take your brand identity to a next level? Saves your Brand from Myopic Agenda’s Budgeting is important because many a times, businesses start with myopic agendas with only profit motive. Well the basic intent of any business is – Profit but at the same time, we need to understand the timing & value an investment brings. Brand identity design is a onetime cost and hence shall not be compromised on. If the budgets are really low – it should be planned effectively. Helps you Prioritize A branding budget helps you prioritize. There are businesses which need perfect packaging more than the social media. And there are business which need perfect creative image and rest all can wait. To have a budget in the initial stage – helps you prioritize and hence you can spend smartly. Not all the businesses required social presence. It is a myth being sold by the marketers. A clear identity and a clean website can solve the purpose for many. Helps you in Future Planning When you budget,...

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What not to do when you Re-Brand? (Re-branding)

What not to do when you Re-Brand? (Re-branding)

By on Apr 2, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands

Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative journey, the competitions and the friends come as a great influence and you tend to listen to all of them and hence making the entire task difficult. Since we have worked on few re-branding assignments, we thought to share ‘things which one should not do when they re-brand’. These are significant and also save time & effort. This is post 5 in the series. Do Not Over Think You have one or may be few reasons which made you choose to Re-brand. And you should work on those reasons and stop over thinking. It ruins the very idea and leaves not only you but the identity confused too. DO Not Limit it to the Design Many times people presume that changing the logo and the collaterals is enough to symbolize re-branding. Change the notion; remember a Branding includes all the spaces your brand touches. Changing the mere designs doesn’t signify re-branding. You need to change the brand environment – offline and online. If you are touching the brand colors – let that reflect in the office premise, the social networks, the employee uniforms and what not. Remember, Branding is not about logo & stationary design. DO Not Go for it without Planning Re-branding requires proper planning & research. You need to be sure about the reason for rebrand, you need to check the market, the competition, the name – if it pre-exists and in which category, is it a commonly searched brand name in what category and in which context. It has to be a well researched and assessed decision, before we launch a re-branding campaign. Do Not Create a Shallow Brand I have met people who want to go for a re-brand because their most important client suggested it, their spouse doesn’t appreciates the colors used, sometimes even because the astrologer indicated that it has got a wrong sign.  That much of reasoning shall not result in re-brand and neither should a re-brand be decided on just the above stated logics. The groundwork needs to be done; the story has to be planned...

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5 Brand Design Tips!

5 Brand Design Tips!

By on Aug 6, 2013 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands

When you think of creating your brand, the first thing which comes to your mind is the Brand Logo. But why it is so that all one could think of a brand design at the start is a logo. Logo is just like the icing on the cake. A brand is like the entire cake. You cannot just top it up with a cherry and claim applause for the entire cake, the taste, the aroma, the nutrition, the cream and the icing everything counts. So why cling just to the logo? Here are some quick tips for your brand design. Know your Brand First & foremost, you need to know your brand, its offering, its perception and how you plan to position it in the minds of the consumer. At 30TH FEB, we suggest starting with a BIP (Brand Identity Prism), to have a deeper and in depth understanding of the brand. Many a times, people come with an idea, give it a name and assume it as a brand. That is a mistake, one must have the Brand understood in detail before venturing into Brand Identity. We help you know better your idea, by making it more beneficial for the target segment. By making the idea value oriented. Know your Customer Before you start working on the design, you must do the ground work. You need to know who are going to be your consumer, who shall get the brand message right & straight. What you need to show in the design and who you want to attract with the same. I could think of Kinder Joy as one that brand which reaches its customers and sets the positioning upright to the decision makers – i.e., the mothers. Same goes with the brand, Bournvita L’ll champs. They have worked on the brand colors, the aesthetics and even the fonts are attractive for its target segment. You need to know your customer as it would help you decide the colors and fonts for your design. It will add up more relevance to the brand for the customers and eventually you would not need to chase them – they will come to you. Flexibility and Futuristic One needs to keep...

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Big Branding Mistakes

Big Branding Mistakes

By on Mar 8, 2013 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands

When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it takes a lot of you to create & establish a brand. So many times it happens that we get too involved into it, we love to experiment with the graphics, and we want to try the personal favorites to our brand. Warning! A brand is owned by us but it is created for the use & benefit of its customers. And since we gave a warning here, we are going to detail out the 7- Most Avoidable Branding Mistakes. Mind the Orientation This is important to keep the orientation of your brand as per the focus area. The purpose of its existence is value creation and the orientation shall be based on that, the idea is to reach out the right customers at appropriate touch points. So we must create a brand which can be less pleasing to all but should be appealing to our customer segment. Follow KIPS At 30TH FEB, we follow the KIPS principle for branding a business or start-up. KIPS is “Keep it Plain & Simple”. Many of our clients insist of high pitch language, world class tone and jargon. This shall be avoided. Remember, a client is coming to you to get the right solution. They are not interested in knowing how well you write and how many jargons you use in a single sentence. The idea here is to talk business, convey brand message and advocate its benefits. Therefore, we recommend keeping your brand story and communication – plain & simple. Stop the fight to ‘stand-out’ Ah! This is very common, like you want to stand out in person in a Prom night; you exactly want your brand to stand out in the market area. Almost, everyone who comes to us – want their brand to stand out. Standing out sometimes can be dangerous for your brand, because it gets too complicated and different from the competitors that it stands-out from the client’s mind. Standing-out is many a times found to be a loss of brand recall. Brands in the zest of making it different take away the relevance...

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