Atmoz Air Purifiers is a product brand logo & communication project of Contrarian Ventures LLP, a startup managed by an IIM alumni who is now a seasoned entrepreneur and an educationist, philanthropist. They have enormous faith in the idea and concept of Swachh Bharat and StartupIndia StandupIndia and on that very note they decided to stand out and be different in solutions, approach and execution. As a result Contrarian Ventures LLP was conceived.
We loved working on this modern day product brand which is trying to help the audiences and new age consumer fight air pollution. Our job was to create a logo identity which infers a meaning, provides an embossing overview of the brand solidarity. The color schema, the font – we loved every bit of it.
The product brand logo always has 2 concepts, it needs to look good, stand out and create an easy recall from the product itself. It must leave a lot of scope for tomorrow – where in the product logo should not restrict the product surface from any further creativity.
Since it is a Product brand logo and that too consumer durable category, it is obvious that it must stand out on the outdoor media, the social space, and across brand communication and this has come out really well on brand brochure, the outdoor hoardings and on their webspace as well.
For Atmoz, team 30TH FEB worked on brand identity and design, the brand collaterals, content writing for brand communication material and website.
The website on Atmoz is a product brand website and is an upbeat e-commerce portal. Since the concept of Air Purifiers is relatively new to Indian consumers, it was required that the website is educative and detailed. We worked on Atmoz on their keyword plan and content marketing as a brand strategy to fill the gaps and answer the doubts in the minds of prospects.