Posts by Jigyasa

PURA VIDA CARPETS

PURA VIDA CARPETS

By on Jan 7, 2019 in Portfolio | 0 comments

Pura Vida Carpets is a brand developed to reach the audience online who believes in modern, urban interior design with upbeat upholstery and is inclined towards the traditional weavers and artisans of India. Brought together with the third generation of a traditional business house that is largely into manufacturing and exports of such handmade, hand-spun and hand crafted traditional weaving. A fresh vertical – this brand is a work in progress if we talk about digital presence. And 30TH FEB brand agency is working closely with the core team around the areas of branding, marketing as an integrated communication agency for brand management for their online and offline activities. We design, manage and roll-out the brand communication meant of digital space, magazines, PR and even outdoor...

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MAX Skill First

MAX Skill First

By on Jan 7, 2019 in Portfolio | 0 comments

A wholly owned subsidiary of Max India, Max SkillFirst is a professional skilling solutions provider for sales and service skilling. The team envisions to be India’s most admired learning and development organisation by enhancing the competency and skills of frontline sales and service professionals. We work closely with the content development team of Max SkillFirst and work on content strategy for engaging visual content which can be accessed and spread digitally with ease. The agency work on creating better interface through research, content curation, visual strategy, design and development using the most appropriate interfaces for reaching...

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Branding 2019 – Top 10 Investments Brand Owners should be looking at.

Branding 2019 – Top 10 Investments Brand Owners should be looking at.

By on Nov 16, 2018 in 30TH FEB, Brand Strategy, Communication Strategy, Entrepreneurship, Marketing, Start-up Brands | 1 comment

The world is evolving each day – technology, cyber security, environmental crisis is taking the front seat. Businesses have failed, some are trying to attain monopoly, others are diversifying and many are evolving from their traditional ethnics to the digital shoes. Freelancers are evolving as brands and brands are evolving into corporate houses and the corporate houses are busy with their employer branding – well! To keep it simple, they are busy with resource optimization. The world is becoming smaller; imagine we are trying to reach the consumer on their smart phones and even watches. We are trying to knock their screens – which is attainable with advertising budgets but apparently for Top of Mind Recall we need to BRAND well. Because ads result into instant success and the result of branding multi-folds. Branding is long term and leads to not just Sales but leads to References as well. Going further, we will talk about the Top 10 Investments Brand Owners must consider for the year 2019. The context is branding – readers are suggested to pick and infer or consult the author to link these points with their business intent for the year 2019.   1.Review your Brand Basics – Are they in line with your Current Business Intent and Practices. With the outpour of business strategy, online courses, quick webinars – it is obvious that we all get enticed with the kind of magic wands we are being offered online at the click or a swipe of our card – and apparently all these courses are promising a multi-fold business growth. There is nothing wrong in upgrading ourselves and keeping the business up-to-date but the points of consideration for any brand should be: How to keep it relevant to the brand goals? Is it going to help my business in any way? Do I need to communicate the same to my clients? Are they ready for the change? How will the team respond to this change? Are they equipped. And most importantly…. Is this in line with my business intent or the change need a particular treatment so that the Brand Evolvement is well received. 2. Ensure Cyber Security for your Brand Space Very basic yet significant....

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Scale Up Mistakes: Ignorance can lead to Growth Hampering

Scale Up Mistakes: Ignorance can lead to Growth Hampering

By on Apr 6, 2018 in Brand Strategy, Communication Strategy, Entrepreneurship, Marketing | 0 comments

We hope the year 2017-2018 was remarkable for your business. And we are all geared up with the set goals for the year ahead. We too are set to launch some & to create some awesome Brand stories. And while creating the updated Annual Calendars and Brand Engagements for the year ahead – we could shell out some points for each brand owner.   PR – Events & Networking  It is good to be seen & heard. But make sure that you know all about the Events & Partnerships you enter into. Basics to check would include: For an Event – you need to check the target audience and whether it would appeal to the audience of that event. For Partnerships – check the relevance to business idea, approach, values & image. Also if the partners are complimenting each other? Also check your monthly calendars, existing commitments and then go with the currently trending network marketing – online or offline. It should not hinder your submissions.   What’s trending might twist your Brand story You need to keep a check on the brand tactic primarily. A lot of our clients share what trending and how badly they would like to follow that trend in their own branding. But watch out – it must match your Brand Strategy & Annual Goals. Remember, haste makes waste so avoid the Emailers – which are sharing the best for your business trends. Stick to your Brand Goals and the strategy laid towards them. For this it is important that your Annual Plan is crystal clear and you have your brand goals set. It is also significant because it helps us create the Internal Communication & employee targets as per the brand goals set for the brand communication agency.   Moving ahead without a Check on the Oldie Goldie  Old is Gold but in digital space of businesses – things need to be edited, updated and sometimes need to be removed too. Keep a tap on your business & its norms – keep the customers & visitors updated. Keep a check on the brand value system that you have created. It is all the more significant if you are a family run business and have...

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Mahashivratri or Valentine’s Day – What was your pick?

Mahashivratri or Valentine’s Day – What was your pick?

By on Feb 14, 2018 in Brand Strategy, Communication Strategy, Content Marketing, Digital Branding, Marketing, Personal Branding | 0 comments

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Hadley, Head of Content, Marketing Profs As a brand agency we work on different ideas and different brands each day. Our job is primarily to make them stand out as business and more importantly to make them resonating & truthful to their respective audiences. Smarter Branding Goals – are integrated goals. They are not just customer oriented, vision oriented they are created out of a positioning which works for both. Gone are the days when businesses survived on single agendas being talked about in a single manner, a celebrity endorser. The brands need to engage, connect & deliver experience through different channels as per their popularity with the varied target segments. This is what differentiates branding from advertising. Advertising can target a single goal, it could be around a product, a service or an offering. In an advertisement, you can concentrate on the benefit to the audience. On the contrary, branding is holistic. It works on the fundamentals of your entity, covering the essentials, the business purpose, consumer insight, competition and also the benefit. It works like on the behaviors, the environment, the brand goals, the brand benefits and works the brand plans that way only. India celebrates MahaShivratri today i.e., the February 14th, 2018. Yes, the date which is long been commercialized by the marketers & business houses of the past as The Valentine’s Day. Many a times, the client team gets into confusion – as to what to keep and what to miss. It is also complicated because some of the brand owners witness religious posts, other notice the commercial viability of running some campaigns of the globally acclaimed commercial day which offers financial viability and instant impulsive actions from customers of all strata. At the fundamental core of what your company is and what they do, is who they are. The story. Branding and Brand Management revolves around – the brand story. The brand reaches its audience through its content, the channels and visual strategy. In the pre-digital era of branding, the brand collaterals used to be around the Offline Brand Communication. The offline brand communication channels included:...

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