Posts by Jigyasa

Branding 2019 – Top 10 Investments Brand Owners should be looking at.

Branding 2019 – Top 10 Investments Brand Owners should be looking at.

By on Nov 16, 2018 in 30TH FEB, Brand Strategy, Communication Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

The world is evolving each day – technology, cyber security, environmental crisis is taking the front seat. Businesses have failed, some are trying to attain monopoly, others are diversifying and many are evolving from their traditional ethnics to the digital shoes. Freelancers are evolving as brands and brands are evolving into corporate houses and the corporate houses are busy with their employer branding – well! To keep it simple, they are busy with resource optimization. The world is becoming smaller; imagine we are trying to reach the consumer on their smart phones and even watches. We are trying to knock their screens – which is attainable with advertising budgets but apparently for Top of Mind Recall we need to BRAND well. Because ads result into instant success and the result of branding multi-folds. Branding is long term and leads to not just Sales but leads to References as well. Going further, we will talk about the Top 10 Investments Brand Owners must consider for the year 2019. The context is branding – readers are suggested to pick and infer or consult the author to link these points with their business intent for the year 2019.   1.Review your Brand Basics – Are they in line with your Current Business Intent and Practices. With the outpour of business strategy, online courses, quick webinars – it is obvious that we all get enticed with the kind of magic wands we are being offered online at the click or a swipe of our card – and apparently all these courses are promising a multi-fold business growth. There is nothing wrong in upgrading ourselves and keeping the business up-to-date but the points of consideration for any brand should be: How to keep it relevant to the brand goals? Is it going to help my business in any way? Do I need to communicate the same to my clients? Are they ready for the change? How will the team respond to this change? Are they equipped. And most importantly…. Is this in line with my business intent or the change need a particular treatment so that the Brand Evolvement is well received. 2. Ensure Cyber Security for your Brand Space Very basic yet significant....

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Scale Up Mistakes: Ignorance can lead to Growth Hampering

Scale Up Mistakes: Ignorance can lead to Growth Hampering

By on Apr 6, 2018 in Brand Strategy, Communication Strategy, Entrepreneurship, Marketing | 0 comments

We hope the year 2017-2018 was remarkable for your business. And we are all geared up with the set goals for the year ahead. We too are set to launch some & to create some awesome Brand stories. And while creating the updated Annual Calendars and Brand Engagements for the year ahead – we could shell out some points for each brand owner.   PR – Events & Networking  It is good to be seen & heard. But make sure that you know all about the Events & Partnerships you enter into. Basics to check would include: For an Event – you need to check the target audience and whether it would appeal to the audience of that event. For Partnerships – check the relevance to business idea, approach, values & image. Also if the partners are complimenting each other? Also check your monthly calendars, existing commitments and then go with the currently trending network marketing – online or offline. It should not hinder your submissions.   What’s trending might twist your Brand story You need to keep a check on the brand tactic primarily. A lot of our clients share what trending and how badly they would like to follow that trend in their own branding. But watch out – it must match your Brand Strategy & Annual Goals. Remember, haste makes waste so avoid the Emailers – which are sharing the best for your business trends. Stick to your Brand Goals and the strategy laid towards them. For this it is important that your Annual Plan is crystal clear and you have your brand goals set. It is also significant because it helps us create the Internal Communication & employee targets as per the brand goals set for the brand communication agency.   Moving ahead without a Check on the Oldie Goldie  Old is Gold but in digital space of businesses – things need to be edited, updated and sometimes need to be removed too. Keep a tap on your business & its norms – keep the customers & visitors updated. Keep a check on the brand value system that you have created. It is all the more significant if you are a family run business and have...

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Mahashivratri or Valentine’s Day – What was your pick?

Mahashivratri or Valentine’s Day – What was your pick?

By on Feb 14, 2018 in Brand Strategy, Communication Strategy, Content Marketing, Digital Branding, Marketing, Personal Branding | 0 comments

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Hadley, Head of Content, Marketing Profs As a brand agency we work on different ideas and different brands each day. Our job is primarily to make them stand out as business and more importantly to make them resonating & truthful to their respective audiences. Smarter Branding Goals – are integrated goals. They are not just customer oriented, vision oriented they are created out of a positioning which works for both. Gone are the days when businesses survived on single agendas being talked about in a single manner, a celebrity endorser. The brands need to engage, connect & deliver experience through different channels as per their popularity with the varied target segments. This is what differentiates branding from advertising. Advertising can target a single goal, it could be around a product, a service or an offering. In an advertisement, you can concentrate on the benefit to the audience. On the contrary, branding is holistic. It works on the fundamentals of your entity, covering the essentials, the business purpose, consumer insight, competition and also the benefit. It works like on the behaviors, the environment, the brand goals, the brand benefits and works the brand plans that way only. India celebrates MahaShivratri today i.e., the February 14th, 2018. Yes, the date which is long been commercialized by the marketers & business houses of the past as The Valentine’s Day. Many a times, the client team gets into confusion – as to what to keep and what to miss. It is also complicated because some of the brand owners witness religious posts, other notice the commercial viability of running some campaigns of the globally acclaimed commercial day which offers financial viability and instant impulsive actions from customers of all strata. At the fundamental core of what your company is and what they do, is who they are. The story. Branding and Brand Management revolves around – the brand story. The brand reaches its audience through its content, the channels and visual strategy. In the pre-digital era of branding, the brand collaterals used to be around the Offline Brand Communication. The offline brand communication channels included:...

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How to brand in 2018 ?

How to brand in 2018 ?

By on Jan 16, 2018 in Digital Branding | 0 comments

Wow! What a turbulent year that was! Giving all of us jerks & pauses with big decisions for nations that waved the small business plans that we had! Be it the historic demonetization or reforming GST, my brand owners felt confused and undecided. Over to the digital era – where the brands saw an influx of videos, google played well with the SEO and Content emerged as the king – only when handled well! Whatever happened left us with Lessons and Triggers for the future! Nothing went right but nothing went wrong too. But new year is certainly the time to check on the wrongs to become slightly less wrong then earlier (I like this philosophy of Mark Manson,the NYTimes bestselling author) Well that’s exactly how Branding is taking its Shape with the Digital branding shaping ways for businesses – whether you are selling products or services. The approach is minimalist as far as the customers are concerned. The approach note needs to be detailed as far as the clients are concerned. When you are sold – you need to keep updates easy & frequent. When you are selling you need to detail out as much as you can – so that the person can derive value for money from your quote itself.   The world is becoming interesting. And so is the dynamics of business. The social media is opening ways of expression and is giving us the freedom to reach out & expand our horizons. But it again depends on what you are, who are you chasing and how do you plan to reach to your consumers!   Choices are abundant. As a brand marketer – we have choices and as a consumer we have more choices. We choose what we want to see, follow and even whether we want to be followed by or not by a so & so person.   Advertisements are Pouring. Yes, advertisements like always are a solution- from temporary bliss & business. And mind you they work too. But the challenge remains same – is your advertisement sharp enough to create that space in the mind of consumer. Will it stick forever? Was it effective? Did it influenced the prospect to...

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DKM Online

DKM Online

By on Nov 11, 2016 in Portfolio | 0 comments

Rebranding a brand that is all about a successful business which has almost 3 decades old employees with it was an exciting project. Our team at 30th feb was elated and excited so polish the gold and make it more appealing for the new age business houses. Rebranding for DKM Online was done in 3 phases: Rebranding the Identity and reinventing the philosophy. Scaling up the brand offerings as per the markets & businesses have evolved. Communicating the change to brand stakeholders – clients as well as employees. Our Chief Brand Strategist worked closely with the CEO of DKM Online and together they agreed on brand evolvement as a part of rebranding. It was necessary at the client site, for business expansion and also to establish the company as a stand alone business entity. Branding cannot be done without your digital space communicating the what & why of it. The rebranding for DKM Online had begun with an identity reinvention, lead to change in strategy, additions to the offerings – making the brand available for SMEs, startups and new age business owners. And then communicating it to the existing clientele and employees. The acceptance to change suggests a lot about the change. And we were happy to have great reviews. And as the brand has evolved after rebranding- we are still working closely to create an engagement digitally. Employer Branding initiatives are ongoing and the employees have started responding to this...

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