Who should Audit the Brand? By Jigyasa on Apr 4, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments While working on this series, suddenly it struck me that we are talking about the DIY Brand Audits but then it doesn’t mean that we... Read More
7 Common Reasons for Re-branding and when not to Re-brand By Jigyasa on Mar 31, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments Re-branding is a difficult decision. It involves lot of time, effort and money. That is why it need not be an instant decision, one need... Read More