Posts Tagged "Consumer Brands"

By Jigyasa on Jan 29, 2013 in Brand Strategy | 3 comments

Alas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose....

Advertising: Old Hindi Songs vs Jingles

By Jigyasa on Feb 8, 2012 in Communication Strategy | 0 comments

88 A popular old hindi movie song remixed for an ad jingle. The trend is picking up greatly in the Indian Advertising. More and more...

New & Improved – Brands/Marketing?

By Jigyasa on Oct 5, 2010 in Brand Strategy, Marketing | 0 comments

Be Alert of the ‘New & Improved’ Marketing: Alright, these days I have been reading about the post recessionary marketing which most of the brands...