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Get Started with A Brand Audit
Consumers, workforce and stakeholders are informed, seek engagement and look for relevance to give a mindspace.
Therefore establishing a distinctive brand identity that resonates with an intended audience cannot be overstated.
Recognizing the multifaceted challenges confronting businesses in this environment, our team at 30TH FEB is committed to provide strategic solutions that unlock the full potential of your brand.
Our Brand Audit Assessment, represents a meticulous and insightful approach tailored to address the specific needs of modern enterprises.
We simplify the questions around brand building through our audits to facilitate branding decisions for business owners, CMOs and brand teams.
Who's Eligible for the Brand Audit Assessment?
Our brand audit assessment is designed for business owners, CMOs and Project heads who are seeking to elevate their brand presence and accelerate their growth trajectory through branding, marketing and digital marketing.
Whether you're a well-established business with years of operational history or an ambitious entrepreneur embarking on your startup journey, our brand audit service is tailored to meet your needs.
This Brand Audit is for you, if you are a:
- Brand with a minimum operational history of 12 Months: Regardless of your industry or size, if you've been in operation for at least a year, our brand audit can provide invaluable insights to propel your brand forward.
- Entrepreneurs aiming to fast-track their business growth: If you're a budding entrepreneur with big dreams and aspirations for rapid business growth, our brand audit can help lay the foundation for your success.
- Business Owners Striving to expand or venture into an unknown arena to carve out a niche in the market: Whether you're a seasoned business owner or a newcomer to the market, identifying and capitalizing on your unique niche is crucial for sustained success. Our brand audit can help you uncover untapped opportunities.
- Traditional Businesses keen to Tap and Transition through Digital Marketing: if you are a traditional business owner keen to leverage the eCommerce way of business. Or if you are planning to expand the outreach and stay relevant through mar-tech and performance marketing, our brand audit can guide you through the process.
What to Expect from the Brand Audits?
Our brand audit assessment goes beyond surface-level analysis to provide you with actionable insights and strategic recommendations that enhance your brand's performance and competitiveness. Here's what you can expect:
Gain Fresh Perspective
Gain a deeper understanding of your brand's touchpoints, audience perception, and market positioning. Our comprehensive assessment evaluates your current brand presence across various channels and identifies opportunities for improvement. By gaining a fresh perspective, you'll be equipped with the insights needed to navigate the ever-evolving market landscape with confidence.
Strategic Insights and Brand Touchpoint Evaluation
Align your brand's vision, mission, and values with the evolving needs of your customers. Our strategic insights highlight areas for growth and ensure that your brand resonates with both employees and customers, fostering long-term loyalty and engagement. By aligning your brand strategy with your target audience's expectations, you'll be better positioned to drive sustainable growth and success.
Customer Perception
Tailor your marketing strategies to meet the specific needs and expectations of your target audience. By understanding how customers perceive your brand, you can create meaningful experiences that drive engagement and foster lasting relationships. Our brand audit empowers you to craft targeted marketing campaigns that resonate with your audience and drive tangible results.
Business Opportunity Identification and Action
Identify potential risks and vulnerabilities, and seize opportunities for growth. Our brand audit allows for proactive measures and actionable insights to tap into opportunities for growth. By identifying potential risks and vulnerabilities early on, you can take proactive steps to mitigate them and position your brand for success.
Here is what you’ll get as part of this audit
- Insights on Content Audits - to make it more relevant for your TG.
- Website Overview with detailed observations for up to 10 pages - so that you get a hang of your brand touchpoints.
- Brand Messaging Insights - to help you strengthen your brand USP.
- Detailed Observations on branding and how in-sync it is on all brand channels.
Basic
Brand Positioning and Identity Design
- Brand Positioning
- Brand – Customer Connection
- Brand Messaging on Website
- Brand Positioning and sub-brands if any
- Identity Design (Logo Branding + Brand Guidebook)
Content Audit
- Website - Headlines + Copy
- Website Content / Social Content Audit
- Website Blogs + Articles
Advanced
(includes actionable recommendations)
Brand Positioning and Identity Design
- Brand Positioning
- Brand – Customer Connection
- Brand Messaging on Website
- Brand Positioning and sub-brands if any
- Identity Design (Logo Branding + Brand Guidebook)
++ Advanced:
- We study, analyse and derive the brand messaging for new launches if any.
- This is important to understand the positioning and launch (or Rebranding) for your business and how to attract attention and maybe valuation in future.
Content Audit
- Website - Headlines + Copy
- Website Content / Social Content Audit
- Website Blogs + Articles
Also:
- Banner / Headlines
- To make sure the brand messaging is in-sync on all brand spaces – website, social, collaterals, apps etc
- Brand narrative, facts and figures and repurpose the brand narrative wherever required.
Search / Social Audit
- Social Profiles
- Business Listings
- Promoter Profiles - up to 03
- First Five Search Pages
- Technical SEO Audit
Implementation as a Strategic Growth Partner
Brand Positioning and Identity Design
- Brand Positioning
- Brand – Customer Connection
- Brand Messaging on Website
- Brand Positioning and sub-brands if any
- Identity Design (Logo Branding + Brand Guidebook)
++ Advanced:
- We study, analyse and derive the brand messaging for new launches if any.
- This is important to understand the positioning and launch (or Rebranding) for your business and how to attract attention and maybe valuation in future.
Also:
- Implementation of Recommendations as per findings
Content Audit
- Website - Headlines + Copy
- Website Content / Social Content Audit
- Website Blogs + Articles
Also:
- Banner / Headlines
- To make sure the brand messaging is in-sync on all brand spaces – website, social, collaterals, apps etc
- Brand narrative, facts and figures and repurpose the brand narrative wherever required.
Also:
- Copywriting, Content Writing and Messaging
Search / Social Audit
- Social Profiles
- Business Listings
- Promoter Profiles - up to 03
- First Five Search Pages
- Technical SEO Audit
Also:
- Social Media Calendars
- Content Calendar (SEO)
- Design Templates
Why Choose 30TH FEB for Your Brand Audit?
Choosing the right partner for your brand audit is crucial for achieving your growth objectives. At 30TH FEB, we offer more than just a standard assessment—we provide a roadmap to success.
Our team comprises seasoned brand strategists with multi domain expertise as strategy consultants and outsourced CMOs. Our inhouse digital marketing team provides a detailed insight into your online presence and makes the insights all the more relevant with in-depth analysis of competitors, market trends etc.
Here's why you should choose us:
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Ready to take your brand to the next level?
Our team is right here to help you navigate the complexities of the business. Don't wait—seize the opportunity to transform your brand and drive growth.