Imagine you’re the founder of a thriving business. Your product or service is stellar, your team is dedicated, and you’re seeing steady growth. But something’s...
Read More
The business landscape is fiercely competitive, standing out isn’t just important—it’s imperative. Whether you’re a startup, eager to disrupt the market, a small business striving...
Read More
Branding is neither your logo. Nor is it a catchy slogan or jingle. Branding is the phenomenon you use to define your purpose, intent, the...
Read MoreThe Book That Makes Branding Easy
- Learn to build a new brand or reboot an existing brand!
- Do it easily with step by step guidance and workflows!
- Get customers to love your brand!
When technology collaborates with human ingenuity, we gain the vision to explore new horizons and create enduring changes that shape our future. In the realm...
Read More
Think back to the early 2000s when the Vodafone pug became a household icon in India, symbolizing reliability and companionship with the memorable tagline, “Wherever...
Read More
“In the age of infinite choice, people want to do business with brands they feel an emotional connection to.” – Bryan Kramer Marketers are chasing...
Read More
As a business owner, you’ve dedicated yourself to crafting a brand that reflects your vision and values. You’ve meticulously picked an idea and carved it...
Read More
Imagine this: You’re at a bustling trade show, a sea of booths vying for attention. Each has a logo, and some have flashy displays, but...
Read More
We live in a world absorbed with consumerism. Consumers are bombarded with choices, forcing businesses to face the constant challenge of standing out and securing...
Read MoreDownload your copy of first 3 chapters
Last week the CEO of one of the leading financial service companies complained about stagnation. When I enquired how he said that there is no...
Read More
Brand Consultants and marketers who steer the brand marketing campaigns believe the gears of consumerism, community, and commerce are constantly shifting. The traditional business model...
Read More
As we enter 2024, the brand marketing industry is poised for transformative changes. From integrating cutting-edge technologies to the ever-growing emphasis on personalization, the brands...
Read MoreBuy the book here Order Now
In the marketing realm, where capturing the target audience’s attention is a constant challenge, leveraging psychological triggers has become a cornerstone for success. One potent...
Read More
In today’s business world, traditional companies are at a crossroads. They need to adapt to the digital age or risk falling behind. As online and...
Read More
Being ahead of the curve is more than just a strategic advantage in the dynamic world of B2B marketing; it’s a need. A much-required element...
Read More
14 years of 30TH FEB, the year when I told myself, if IIM is not pushing me to the next Cohort, that would only mean...
Read More
Wish to succeed in a better way? How about work & vacay together with your team? Yes that is an opportunity to learn & unlearn...
Read More
Have you ever realized the need for a brand awareness strategy? When carried out effectively, your company can be the most widely known brand among...
Read More
According to Forbes, unattractive website designs can result in 38% of visitors to stop responding, yet modifying the colour theme of your marketing materials might...
Read More
The year 2023 is just weeks away now and the brands are busy monitoring their year-long performance, ROIs and analytics. Brand marketing trends have fast...
Read More