Brand Strategy

10 Proven Visual Marketing Strategies for Brand Growth

10 Proven Visual Marketing Strategies for Brand Growth

By on Feb 24, 2021 in 30TH FEB, Brand Strategy, Digital Branding, Marketing | 0 comments

We are in 2021 now and a fact that has been thoroughly established is that sales and Visual Marketing are connected. The energy that you have been spending on planning the right marketing strategy will be a determiner for brand growth and success. The vitality of visuals is getting exponentially high given how social media is having an impact on our everyday life. This also offers an amazing opportunity for staying at the forefront of the industry by incorporating visuals in the brand marketing strategy. Did you know that about 75% of digital marketers are making use of visuals for content strategy? Well, these numbers indicate the importance of visual marketing for the growth of a business.   10 Best Visual Marketing Strategies That You Can Try For Your Brand Growth: The marketing basic includes enhancing the reach and making sure the target audience remains engaged for enhanced sales. But how can one achieve that? We have created a list of top Visual Marketing strategies for helping you in brand growth and recognition.    1. Social Media and Visuals go together One of the most vital visual marketing elements is social media. The varied platforms are perfect for carrying out your visual campaign. It has to work as the nervous system of the effective strategy. Billions of people around the world stay connected with their profiles digitally each day and are consuming visual content. This also the reason why YouTube and Instagram are amongst the popular platforms.  So make sure that you are making use of the brand-focused visual content over the social profile. Also, leverage this content on various marketing channels.    2. Have a Blog On Your Official Website One of the key SEO strategies remains the business blog as this is certain to generate traffic towards the website. When you add informative, helpful blogs over the website regularly, there is an evident traffic growth. Not just this, the search results will show you on a higher rank when the fresh content is shown over social media platforms.    3. Offer The Users The Best Experience Apart from the customer-centric approach, there are other contributing factors for having a successful Visual Marketing strategy. One of them is having...

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The Prominent Change In Web Designing And Branding In Past Few Years

The Prominent Change In Web Designing And Branding In Past Few Years

By on Feb 16, 2021 in 30TH FEB, Brand Strategy | 0 comments

Change is the beauty of nature, agree? But what if the change is so rapid? Like the one in the world of web designing and branding. From the first web page to 1.9 billion sites, all in a few decades.  We all took advantage of this, but branding tops the list. Want to know how? Hold on I’ll explain in this article.     1. Prominent Changes in Web Designing Around 42.3% of people are using the internet. Among them, the larger portion is for shopping. Have you visited the lavish high street store? But they are getting extinct as organizations are moving towards the website for their branding. It is significant to consider web design while branding online, as 94% of impression is of your web, not brand. Now let’s discuss the changes in web designing and how to use it best for branding.  Hold on; we are about to go on an evolution ride. Increased Web Standard We all have witnessed the drastic changes in the standard of the website in previous decades. The security, aesthetics, page speed, content formatting, and CSS3 designs have evolved.  The copyright and plagiarism were nowhere in the frame previously. Even the security concerns were relatively common with those old websites. I still remember sitting and waiting for the website to work for minutes.  Now we have to click, and the page appears. This is all due to the advancements in the website designing. The adaption of advance features and browsers are the main element that enhances the web standard.  This also made internet entrepreneur like Chahal earning $200 million.      Inclusion of Social Media Decades ago, the social media platforms were still in a struggle, agree? Yes, we all have to use it on our desktop computers only in initial days. The rapid change in mobile development technology boosts social media usage.  Now people are converting into a social media freak. The web developers use this boost for their development.  They start integrating social media accounts as security checks; they also link users’ social activities with their web. This enables businesses to use these platforms for promotion purposes. Almost all of the businesses are now using it.  Yes, this all starts from here....

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Brand Naming Strategies and all you need to know about it

Brand Naming Strategies and all you need to know about it

By on Feb 11, 2021 in 30TH FEB, Brand Strategy | 0 comments

  Red Bull, Coca Cola and Ford, those are the brands that always believed in being illogical at times. Every time, they did it they experienced grand success. Call it the weirdness, rawness logic or just illogic – it has worked because it lived the brand expectations. For picking a great ‘Brand Name’ you need to believe in the purpose of your business first and have a clear understanding of your target audience. Once you know that, it’s time to embark on the journey with a perfect Brand Name. Having worked on 18+ brand names, our chief brand strategist believes that knowing the above mentioned two things is all you need before you get to picking the right brand name for your business. “Every brand name should have a story of its own”, she quips quoting some of the most popular brand naming examples.   Why do you need a good Brand Name for your business?   The brand image of a business as a whole adds credibility to product efficacy and provides an assurance of quality, letting consumers know what they can expect when they buy a product. The brand name is one of the most powerful assets that help in building on that image. Building and maintaining a brand identity helps make it clear to target customers what your company is about and how your products and services benefit them. And the brand name along with the logo and tagline needs to be the adjective that defines your brand’s character. Every business wants to stand out to attract more attention and connect with people to be memorable. One way to do that is with a memorable business name. Because one of the first things a potential customer learns about your business is its name, it’s vital that the name makes an impact. And when someone comes up with an intriguing or interesting naming technique, others follow suit, creating a name trend. Brand names need to be memorable, hint to function, shift thinking, and sometimes become syn. For example take- Google, Starbucks, Amazon, Pinterest, Blackberry, and Netflix. Successful brand names tap the intersection between brand expression, differentiation, and consumer impact and fulfill the following criterias: Branded: the name...

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Why Video Marketing is a powerful tool for Brand Growth?

Why Video Marketing is a powerful tool for Brand Growth?

By on Jan 29, 2021 in 30TH FEB, Brand Strategy, Digital Branding | 0 comments

Will video marketing help you grow your business? Well, Yes. But Why? You may ask. Would you prefer to go through a whole book of 100-200 pages to understand a topic or watch a tutorial video of 20 minutes? Watch the video! Simply because it saves time, has visual effects that help in learning faster, and it’s more convenient. This human psychology works the same for everyone around the world. Here’s where video marketing comes into the picture. Video marketing integrates engaging videos into a marketing campaign to increase customer engagement. It doesn’t matter if you are a freelancer, small business, or a multinational corporation. Video marketing is a powerful way to make your business stand out from the crowd. A video is more eye-catching and downright memorable. And that’s the whole point of marketing- to attract more customers and make them remember you. A video is an incredible way to connect with your customers. It leads them towards taking action ( to buy your product or service). A video is 53 times more likely than a text page to appear on top of the search engines.   Advantages of Video Marketing   Trust and credibility: Video is the perfect way to build a personality for your business. A personality to match the temperament of your niche market. So that you are able to connect with your customers and build trust. Reachability: If the video is interesting the customers hit that share button often. Hence reachability increases. Search engine optimized: Search engines love videos as it gets more clicks than on a text article. Compelling: It is way easier to convey your thoughts or messages through videos. Visuals are attractive. Thus, a video is more impactful when it comes to creating an image or perception of something.   Do Brands need a video marketing strategy?   This idea isn’t new. What has changed is how important video has become on every platform and channel. Everyone is very much active on some form of digital media platform. People are not confined to traditional television programs for entertainment and information. Earlier the majority of customer base had one medium of video commercials i.e., television. Now with the internet number of platforms...

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65 Tips To Create Powerful Brand Content

65 Tips To Create Powerful Brand Content

By on Oct 9, 2020 in Brand Strategy, Content Marketing | 0 comments

Content is the king. You know this already, which is why you need to focus on providing great content to represent your company’s reputation. In this digital era, people are more concerned about getting some tips through blogs or in video form before making any buying decision. There are certain brands like Evernote, Rolex and Casper that are providing great content on social media to engage customers and help themselves stand apart from competitors. Considering the importance of content for your brand, we have developed 65 tips to create powerful brand content, let’s have a look at them, 1. Have a content plan: Before creating a content, you should have a content plan with you like, what you will do and when. It is where you develop topics to address your themes, choose specific content goals, and then put it in your editorial calendar. 2. Keep your reader in mind: When you keep your reader in mind while writing your content, you need to think like them, what is the value you are trying to create through your content in your reader’s life. 3. Keep it Simple: As people trust simplicity and have a natural bias for simplicity, you should try not to complicate things and provide straightforward content. 4. Edit and Edit Again: Be ruthless in content editing. The more you do it, the better is your brand content. Ensure it is a feast for the reader. Minor content mistakes become big turn offs at times so make sure you edit content. 5. Be specific: Don’t talk about out of context, be specific to your readers and try to connect the dots in your reader’s mind from start to end. Don’t Intrude. Don’t mention anything too controversial. The point is to engage and not offend. 6. Make it Engaging: You can start with asking questions, and thoroughly help your readers answer those questions or leave a question for your reader to answer, which helps in making your content engaging. 7. Use strong headlines: Headlines that have the right punch grab the eyeballs. And most of the readers end up reading content when the headline shouts “read me”. So be sarcastic, use puns, play with words – in short...

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Why content marketing is important for building a brand?

Why content marketing is important for building a brand?

By on Apr 27, 2020 in Brand Strategy, Content Marketing | 0 comments

  Building a brand overnight is an illusion. Many experts who have tried to do so, have failed miserably. You have to over prepare for anything that you do and give your 200% as success does not come to those who use shortcuts. Well shortcuts work for short timed campaigns but not in case of branding. Many a times, people ask can we build up a brand successfully in a short span of time? We can certainly run campaigns and gain success but building a brand is a process and not just an activity. Trust me, the answer lies in the first word of this paragraph. TRUST! According to a study, 90% of the audiences make up their mind, only by researching for that brand online. So, it all depends on what content you are offering to them. Creating and sharing valuable content with prospects can actually help in converting them into your loyal customers. Content Marketing is important for building a brand. Needless to say to it is the best strategic approach that you can use in building your brand. The stronger the approach, the better will be its output. Therefore you can keep 3 things in mind while leveraging your unique brand: 1.Building trust and loyalty: You can do so by sharing original and trustworthy content which grabs attention and fuels the process of creating a positive perception of the brand. 2.Practice SEO to enhance visibility: With increasing guidelines and strictness from google, keyword stuffing is no more a good idea. It is advised to use one keyword per 100 words in order to make your content look fresh. Also, to improve SEO, you need to create optimized content. The more content you have online with relevant keywords, the more content will be shown to users in their search results. Building a brand is a process and content marketing is one trustworthy platform to share your process with the consumers and stay relevant to them. 3.Highlight your knowledge expertise: No one knows your child better than you. Content marketing is one of the greatest opportunities for you to showcase your knowledge about the industry. Your content is your voice and the audience will go by the source...

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