Brand Strategy

Branding 2019 – Top 10 Investments Brand Owners should be looking at.

Branding 2019 – Top 10 Investments Brand Owners should be looking at.

By on Nov 16, 2018 in 30TH FEB, Brand Strategy, Communication Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

The world is evolving each day – technology, cyber security, environmental crisis is taking the front seat. Businesses have failed, some are trying to attain monopoly, others are diversifying and many are evolving from their traditional ethnics to the digital shoes. Freelancers are evolving as brands and brands are evolving into corporate houses and the corporate houses are busy with their employer branding – well! To keep it simple, they are busy with resource optimization. The world is becoming smaller; imagine we are trying to reach the consumer on their smart phones and even watches. We are trying to knock their screens – which is attainable with advertising budgets but apparently for Top of Mind Recall we need to BRAND well. Because ads result into instant success and the result of branding multi-folds. Branding is long term and leads to not just Sales but leads to References as well. Going further, we will talk about the Top 10 Investments Brand Owners must consider for the year 2019. The context is branding – readers are suggested to pick and infer or consult the author to link these points with their business intent for the year 2019.   1.Review your Brand Basics – Are they in line with your Current Business Intent and Practices. With the outpour of business strategy, online courses, quick webinars – it is obvious that we all get enticed with the kind of magic wands we are being offered online at the click or a swipe of our card – and apparently all these courses are promising a multi-fold business growth. There is nothing wrong in upgrading ourselves and keeping the business up-to-date but the points of consideration for any brand should be: How to keep it relevant to the brand goals? Is it going to help my business in any way? Do I need to communicate the same to my clients? Are they ready for the change? How will the team respond to this change? Are they equipped. And most importantly…. Is this in line with my business intent or the change need a particular treatment so that the Brand Evolvement is well received. 2. Ensure Cyber Security for your Brand Space Very basic yet significant....

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Mindful SEO Techniques and Content in your Branding Mix.

Mindful SEO Techniques and Content in your Branding Mix.

By on Apr 21, 2018 in 30TH FEB, Brand Strategy, Communication Strategy, Content Marketing, Digital Branding | 0 comments

The best link building strategy is to create something awesome and let everyone know about it.   ~ Tim Soulo Wondering why we are doing this post on our space at 30TH FEB because we are a brand management agency. Our client servicing team insists on sharing the significance of Mindful SEO Techniques and Content in your Branding Mix. Well this blogpost is about the basic SEO tips for your website. For those who plan to go digital with their business must take time to read this and understand as to why good content writing is the basic requirement for managing a brand in digital spaces. It cannot be just about posting stuff on your web spaces – namely Blogs, facebook, linkedin, pinterest or youtube for that matter. What matters is – how good is your content on each of it. Is the content good? Is it readable? Will people find relevance and truth in your content. And how it can be used as the best ingredient of your Digital Marketing. Let us understand the basic for Good SEO and understand through this Quick Guide to perfect SEO for your web portal. What Is SEO? SEO stands for Search Engine Optimization. It is a methodology of getting free or organic traffic from search engine by doing different optimization practices. SEO is a practice or art of getting visibility in search engines to attract more and more traffic to your website. No one goes to the second or third page of google to search any piece of information everyone wants to be on the first page this is why SEO is needed because the second page of Google is the safest place to hide a dead body. Well if you are optimizing and you not on the first page, you are losing your valuable customers. Don’t worry I am here to guide you, how to attract more visitors to your website. SEO is a time taking process involving many strategies, stages, and a good unique engaging content. It involves mainly two process- On Page Optimization Off Page Optimization In this post we will be covering the mindful SEO techniques and content for on page optimization. The subsequent post will cover the details...

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Scale Up Mistakes: Ignorance can lead to Growth Hampering

Scale Up Mistakes: Ignorance can lead to Growth Hampering

By on Apr 6, 2018 in Brand Strategy, Communication Strategy, Entrepreneurship, Marketing | 0 comments

We hope the year 2017-2018 was remarkable for your business. And we are all geared up with the set goals for the year ahead. We too are set to launch some & to create some awesome Brand stories. And while creating the updated Annual Calendars and Brand Engagements for the year ahead – we could shell out some points for each brand owner.   PR – Events & Networking  It is good to be seen & heard. But make sure that you know all about the Events & Partnerships you enter into. Basics to check would include: For an Event – you need to check the target audience and whether it would appeal to the audience of that event. For Partnerships – check the relevance to business idea, approach, values & image. Also if the partners are complimenting each other? Also check your monthly calendars, existing commitments and then go with the currently trending network marketing – online or offline. It should not hinder your submissions.   What’s trending might twist your Brand story You need to keep a check on the brand tactic primarily. A lot of our clients share what trending and how badly they would like to follow that trend in their own branding. But watch out – it must match your Brand Strategy & Annual Goals. Remember, haste makes waste so avoid the Emailers – which are sharing the best for your business trends. Stick to your Brand Goals and the strategy laid towards them. For this it is important that your Annual Plan is crystal clear and you have your brand goals set. It is also significant because it helps us create the Internal Communication & employee targets as per the brand goals set for the brand communication agency.   Moving ahead without a Check on the Oldie Goldie  Old is Gold but in digital space of businesses – things need to be edited, updated and sometimes need to be removed too. Keep a tap on your business & its norms – keep the customers & visitors updated. Keep a check on the brand value system that you have created. It is all the more significant if you are a family run business and have...

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Mahashivratri or Valentine’s Day – What was your pick?

Mahashivratri or Valentine’s Day – What was your pick?

By on Feb 14, 2018 in Brand Strategy, Communication Strategy, Content Marketing, Digital Branding, Marketing, Personal Branding | 0 comments

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Hadley, Head of Content, Marketing Profs As a brand agency we work on different ideas and different brands each day. Our job is primarily to make them stand out as business and more importantly to make them resonating & truthful to their respective audiences. Smarter Branding Goals – are integrated goals. They are not just customer oriented, vision oriented they are created out of a positioning which works for both. Gone are the days when businesses survived on single agendas being talked about in a single manner, a celebrity endorser. The brands need to engage, connect & deliver experience through different channels as per their popularity with the varied target segments. This is what differentiates branding from advertising. Advertising can target a single goal, it could be around a product, a service or an offering. In an advertisement, you can concentrate on the benefit to the audience. On the contrary, branding is holistic. It works on the fundamentals of your entity, covering the essentials, the business purpose, consumer insight, competition and also the benefit. It works like on the behaviors, the environment, the brand goals, the brand benefits and works the brand plans that way only. India celebrates MahaShivratri today i.e., the February 14th, 2018. Yes, the date which is long been commercialized by the marketers & business houses of the past as The Valentine’s Day. Many a times, the client team gets into confusion – as to what to keep and what to miss. It is also complicated because some of the brand owners witness religious posts, other notice the commercial viability of running some campaigns of the globally acclaimed commercial day which offers financial viability and instant impulsive actions from customers of all strata. At the fundamental core of what your company is and what they do, is who they are. The story. Branding and Brand Management revolves around – the brand story. The brand reaches its audience through its content, the channels and visual strategy. In the pre-digital era of branding, the brand collaterals used to be around the Offline Brand Communication. The offline brand communication channels included:...

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Startup Services at 30TH FEB, the brand phases

Startup Services at 30TH FEB, the brand phases

By on May 3, 2016 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Entrepreneurship, Start-up Brands | 0 comments

I have been working on a number of startups lately and I must say that each of them is equally exciting & challenging at times. The reason I decided to share this blogpost was to highlight how we can help startups and also at which all stages of Startup Building, i.e., from itch to idea and then launching it as a business unit. To startup is a thing of freaks but what if we tread carefully, work on and assess the idea to clarify and fine tune it before launching it for the audiences. We offer Startup Services, and that essentially starts with idea validation. And those who are sure and have tested the idea already, work with us on the latter stages of Startup Services. Stage 1: Idea Validation Most of the startups are passion driven and come with an idea and lot of excitement behind it. For some it is a parallel path and for others – ‘it is THE ONLY THING’. And that makes it all the more significant to ‘VALIDATE your START UP IDEA’. When a client comes to us with a certain start-up idea, we help them in ‘EVOLVING THE IDEA’ further and give it a ‘BUSINESS MODEL’ which shall have 2 appeals, first one is resonating with the target audience and second – revenue scheme. Following is the first stage of validating an idea for a Travel Startup, which is also a significant Startup Service to avoid failures: ——— ​Option 1: Travel Diaries Here the target would be – who is traveling and exploring options. Explore your options. What’s Different Photo Essay’s Cuisines to Explore Food for the soul / Know the people For Shopaholics Maps & Magazines —- Option 2: Travel Inspire Here the target will be – people with wish lists but not traveling. If Indian Millennial is to be captured for first 2 years of launch, concentrating on India will be a better option and economic also. In the option 2, we may not be creating a great pull for International Travelers but we can certainly create a pull for those – who have ‘India’ on the wish list. Why Travel How travel changed life Travel for Good Health Travel...

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Brand Better in 2016: Getting Started

Brand Better in 2016: Getting Started

By on Jan 15, 2016 in 30TH FEB, Brand Strategy, Start-up Brands | 2 comments

Thank you for signing up. Let us help ourselves in Branding Better… Yes that is the purpose of this email series to help entrepreneurs & startups ‘brand better in 2016’. The idea is to help you validating your idea and to support you in the execution of that idea and thereby creating a B R A N D that counts. —   Apparently, my last movie of 2015 was ‘Tamasha’ and it pumped me up and my entrepreneurial spirit. I am sharing this, as most of the readers of this email are entrepreneurs, business owners, startups and those who are keen on launching their business, saving an idea since long or trying for a parallel path. Sorry to go out of loop – but that is the magic of movie. People like us must watch it. It instills the belief that there is nothing wrong in following your heart and to get going with the powerful imaginations of our mind. —-   Let us get started with 1st Email of Brand Better in 2016 series. Ruth Handler, is the co-founder of Mattel, Inc., the leading toy company of the world with brands like Barbie, Hot wheels etc. Most of the startups have the same story. The first fuel required in a start-up is Dream and Talent to make that dream executable. But did you know that most of the startups fail because they are brand myopic. We are in the age of millennial customers and that makes it all the more important to ‘BRAND’. We will quickly REVIEW your Business Idea and ascertain how well is it branded so far. You can take out a pen and paper and write the answers for yourself. #Consider this as the Activity 1. —————————————————————– What does your Brand name reflect? How is it perceived by your target audience? Is the name & brand identity conveying the brand message? Have you positioned the brand right? What values are we establishing? —————————————————————– Now that you are done with the above exercise, let us edit the above 5 points as per the following #Quick Tips on Brand Positioning & Establishment. BRAND NAME Your ‘brand’ name is the most pertinent part. It is not necessary that...

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