Marketing

10 Proven Visual Marketing Strategies for Brand Growth

10 Proven Visual Marketing Strategies for Brand Growth

By on Feb 24, 2021 in 30TH FEB, Brand Strategy, Digital Branding, Marketing | 0 comments

We are in 2021 now and a fact that has been thoroughly established is that sales and Visual Marketing are connected. The energy that you have been spending on planning the right marketing strategy will be a determiner for brand growth and success. The vitality of visuals is getting exponentially high given how social media is having an impact on our everyday life. This also offers an amazing opportunity for staying at the forefront of the industry by incorporating visuals in the brand marketing strategy. Did you know that about 75% of digital marketers are making use of visuals for content strategy? Well, these numbers indicate the importance of visual marketing for the growth of a business.   10 Best Visual Marketing Strategies That You Can Try For Your Brand Growth: The marketing basic includes enhancing the reach and making sure the target audience remains engaged for enhanced sales. But how can one achieve that? We have created a list of top Visual Marketing strategies for helping you in brand growth and recognition.    1. Social Media and Visuals go together One of the most vital visual marketing elements is social media. The varied platforms are perfect for carrying out your visual campaign. It has to work as the nervous system of the effective strategy. Billions of people around the world stay connected with their profiles digitally each day and are consuming visual content. This also the reason why YouTube and Instagram are amongst the popular platforms.  So make sure that you are making use of the brand-focused visual content over the social profile. Also, leverage this content on various marketing channels.    2. Have a Blog On Your Official Website One of the key SEO strategies remains the business blog as this is certain to generate traffic towards the website. When you add informative, helpful blogs over the website regularly, there is an evident traffic growth. Not just this, the search results will show you on a higher rank when the fresh content is shown over social media platforms.    3. Offer The Users The Best Experience Apart from the customer-centric approach, there are other contributing factors for having a successful Visual Marketing strategy. One of them is having...

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Social Media Marketing For Brand Management

Social Media Marketing For Brand Management

By on Sep 9, 2019 in Digital Branding, Marketing | 1 comment

Social media has been rapidly gaining ground as a digital channel for brand management, rather than just being a tool for socializing. It is, in fact, one of the most powerful marketing tool for both upcoming and established businesses. The reasons are many. Not only is it less expensive, the advertisements can also be personalized according to the interests of the end customers. It is no surprise that businesses are multiplying their spends on the proper utilization of social media tools. However, like all channels, social media marketing has its own merits and demerits. While it promises huge profits if implemented properly and effectively, it can sometimes prove detrimental to your brand, giving opposite results as compared to your expectations. In this post, we shall outline the major social media pros and cons so that you can make informed decisions when building your digital marketing strategy.   Social Media Pros and Cons The Advantages of Social Media Marketing   Advertising is now affordable Almost all social media platforms offer channels for free advertising and promotion. You can obviously use this medium to create a business profile and circulate effective content on a regular basis. For more customized reached and increased traffic, you should consider spending a bit on paid social media marketing. Another option is to hire an expert digital marketing agency. The brand custodians and digital marketers can plan your entire strategy and highlight your brand to the target audience. Since they are updated with updated digital analytics and algorithms, they keep the digital brand orientation in place. Exposing your brand to a larger customer base Nowadays, brands that are not on YouTube, Instagram, LinkedIn or Facebook are often understood as slow or brands of the past? Presence on these social sites help a brand to reach their audience with better content, establish credentials and maximize engagement. With over 3 billion global users who actively browse social media sites, you have a huge customer base to explore. Managed rightly, social media marketing techniques, can help you showcase your brand’s services and products to the exact niche or target customer base. Helping in building trust When you have an online presence, customers can reach you directly and connect with...

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Branding 2019 – Top 10 Investments Brand Owners should be looking at.

Branding 2019 – Top 10 Investments Brand Owners should be looking at.

By on Nov 16, 2018 in 30TH FEB, Marketing, Start-up Brands | 1 comment

The world is evolving each day – technology, cyber security, environmental crisis is taking the front seat. Businesses have failed, some are trying to attain monopoly, others are diversifying and many are evolving from their traditional ethnics to the digital shoes. Freelancers are evolving as brands and brands are evolving into corporate houses and the corporate houses are busy with their employer branding – well! To keep it simple, they are busy with resource optimization. The world is becoming smaller; imagine we are trying to reach the consumer on their smart phones and even watches. We are trying to knock their screens – which is attainable with advertising budgets but apparently for Top of Mind Recall we need to BRAND well. Because ads result into instant success and the result of branding multi-folds. Branding is long term and leads to not just Sales but leads to References as well. Going further, we will talk about the Top 10 Investments Brand Owners must consider for the year 2019. The context is branding – readers are suggested to pick and infer or consult the author to link these points with their business intent for the year 2019.   1.Review your Brand Basics – Are they in line with your Current Business Intent and Practices. With the outpour of business strategy, online courses, quick webinars – it is obvious that we all get enticed with the kind of magic wands we are being offered online at the click or a swipe of our card – and apparently all these courses are promising a multi-fold business growth. There is nothing wrong in upgrading ourselves and keeping the business up-to-date but the points of consideration for any brand should be: How to keep it relevant to the brand goals? Is it going to help my business in any way? Do I need to communicate the same to my clients? Are they ready for the change? How will the team respond to this change? Are they equipped. And most importantly…. Is this in line with my business intent or the change need a particular treatment so that the Brand Evolvement is well received. 2. Ensure Cyber Security for your Brand Space Very basic yet significant....

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Scale Up Mistakes: Ignorance can lead to Growth Hampering

Scale Up Mistakes: Ignorance can lead to Growth Hampering

By on Apr 6, 2018 in Entrepreneurship, Marketing, Start-up Brands | 0 comments

We hope the year 2017-2018 was remarkable for your business. And we are all geared up with the set goals for the year ahead. We too are set to launch some & to create some awesome Brand stories. And while creating the updated Annual Calendars and Brand Engagements for the year ahead – we could shell out some points for each brand owner.   PR – Events & Networking  It is good to be seen & heard. But make sure that you know all about the Events & Partnerships you enter into. Basics to check would include: For an Event – you need to check the target audience and whether it would appeal to the audience of that event. For Partnerships – check the relevance to business idea, approach, values & image. Also if the partners are complimenting each other? Also check your monthly calendars, existing commitments and then go with the currently trending network marketing – online or offline. It should not hinder your submissions.   What’s trending might twist your Brand story You need to keep a check on the brand tactic primarily. A lot of our clients share what trending and how badly they would like to follow that trend in their own branding. But watch out – it must match your Brand Strategy & Annual Goals. Remember, haste makes waste so avoid the Emailers – which are sharing the best for your business trends. Stick to your Brand Goals and the strategy laid towards them. For this it is important that your Annual Plan is crystal clear and you have your brand goals set. It is also significant because it helps us create the Internal Communication & employee targets as per the brand goals set for the brand communication agency.   Moving ahead without a Check on the Oldie Goldie  Old is Gold but in digital space of businesses – things need to be edited, updated and sometimes need to be removed too. Keep a tap on your business & its norms – keep the customers & visitors updated. Keep a check on the brand value system that you have created. It is all the more significant if you are a family run business and have...

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Mahashivratri or Valentine’s Day – What was your pick?

Mahashivratri or Valentine’s Day – What was your pick?

By on Feb 14, 2018 in Communication Strategy, Digital Branding, Marketing | 0 comments

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Hadley, Head of Content, Marketing Profs As a brand agency we work on different ideas and different brands each day. Our job is primarily to make them stand out as business and more importantly to make them resonating & truthful to their respective audiences. Smarter Branding Goals – are integrated goals. They are not just customer oriented, vision oriented they are created out of a positioning which works for both. Gone are the days when businesses survived on single agendas being talked about in a single manner, a celebrity endorser. The brands need to engage, connect & deliver experience through different channels as per their popularity with the varied target segments. This is what differentiates branding from advertising. Advertising can target a single goal, it could be around a product, a service or an offering. In an advertisement, you can concentrate on the benefit to the audience. On the contrary, branding is holistic. It works on the fundamentals of your entity, covering the essentials, the business purpose, consumer insight, competition and also the benefit. It works like on the behaviors, the environment, the brand goals, the brand benefits and works the brand plans that way only. India celebrates MahaShivratri today i.e., the February 14th, 2018. Yes, the date which is long been commercialized by the marketers & business houses of the past as The Valentine’s Day. Many a times, the client team gets into confusion – as to what to keep and what to miss. It is also complicated because some of the brand owners witness religious posts, other notice the commercial viability of running some campaigns of the globally acclaimed commercial day which offers financial viability and instant impulsive actions from customers of all strata. At the fundamental core of what your company is and what they do, is who they are. The story. Branding and Brand Management revolves around – the brand story. The brand reaches its audience through its content, the channels and visual strategy. In the pre-digital era of branding, the brand collaterals used to be around the Offline Brand Communication. The offline brand communication channels included:...

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Improve Brands socially through Content Strategy

Improve Brands socially through Content Strategy

By on Jul 27, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing, Start-up Brands | 0 comments

How to improve a brand’s presence in the online world depends a lot on that engine that’s driving the entire web world crazy! And that engine is our very well-known search engine, the first two alphabets of SEO (Search Engine Optimization). We also have understood by this time the theory that – it’s practically impossible to succeed in SEO without having great content strategy for your brand. I am sure we all have so many times looked and re-looked on how the campaigns that we were running for our brands and the tactics that we were using to promote it miserably failed to match the SEO rules. And by this time you may have also realized that doing SEO without legitimate and compelling content is only a half sided battle that you can never win. So, if you want to succeed in SEO and you plan on doing it the right way then follow the rules to develop the appropriate content strategy for your targeted audience. A content strategy that engages your audiences attracts links and converts traffic into business leads can be crafted by just one person who has a good understanding of the prospective markets. Outlined below are the steps that 30TH FEB has used to leverage our associate brands as a brand agency to serve entrepreneurs, brand marketers, startups and other businesses worldwide to successfully improve their brand performance. Your Brand’s Website is your Brand’s Identity A brand’s presence or identity is the image of a specific product or service that consumers connect with by identifying the name, logo, and tagline, tonality of the brand or design of the company who owns that exact image. In short, it’s the persona that a brand sets for its offerings so it can differentiate them from generic or competing products or services in the market. That formula is applied in SEO marketing also. The brand’s spirit should be tangible in every asset you create for consumer consumption. The writing style, the visual design and the themes of your content are all important elements where branding can be infused. When trying to understand a website’s business and brand identity, you can look at the following areas to get a quick...

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