Marketing

Improve Brands socially through Content Strategy

Improve Brands socially through Content Strategy

By on Jul 27, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing, Start-up Brands

How to improve a brand’s presence in the online world depends a lot on that engine that’s driving the entire web world crazy! And that engine is our very well-known search engine, the first two alphabets of SEO (Search Engine Optimization). We also have understood by this time the theory that – it’s practically impossible to succeed in SEO without having great content strategy for your brand. I am sure we all have so many times looked and re-looked on how the campaigns that we were running for our brands and the tactics that we were using to promote it miserably failed to match the SEO rules. And by this time you may have also realized that doing SEO without legitimate and compelling content is only a half sided battle that you can never win. So, if you want to succeed in SEO and you plan on doing it the right way then follow the rules to develop the appropriate content strategy for your targeted audience. A content strategy that engages your audiences attracts links and converts traffic into business leads can be crafted by just one person who has a good understanding of the prospective markets. Outlined below are the steps that 30TH FEB has used to leverage our associate brands as a brand agency to serve entrepreneurs, brand marketers, startups and other businesses worldwide to successfully improve their brand performance. Your Brand’s Website is your Brand’s Identity A brand’s presence or identity is the image of a specific product or service that consumers connect with by identifying the name, logo, and tagline, tonality of the brand or design of the company who owns that exact image. In short, it’s the persona that a brand sets for its offerings so it can differentiate them from generic or competing products or services in the market. That formula is applied in SEO marketing also. The brand’s spirit should be tangible in every asset you create for consumer consumption. The writing style, the visual design and the themes of your content are all important elements where branding can be infused. When trying to understand a website’s business and brand identity, you can look at the following areas to get a quick...

Read More
Branding Tips with 30TH FEB

Branding Tips with 30TH FEB

By on May 13, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Entrepreneurship, Marketing, Start-up Brands

    Setting up a new business can be both exciting as well as nerve-racking; Exciting because you finally get to be independent and nerve-racking because you get to do things all by yourself that too within a budget, which is usually skewed. Few things that can push you further in your plan of becoming a successful entrepreneur are keeping constant focus on the vision and by staying flexible to market dynamics. “Great Execution is the Ultimate Differentiator.” – Margaret Molloy Any business you set up should have an idea behind. An idea of where you want to be, how you want to be in time in the future. An idea is nothing but a plan that you need to execute. No matter how much you think you know, you are bound to know less than you realize. So, surround yourself with people who can give you necessary suggestions time and again. Interact with people who challenge your way of thinking about things you do know. You can also continuously research your market and be open to new opportunities. Few years back I started on my own and I know the drill. So, through this post I am going to share with you few business tips that I learnt during my entrepreneurship tenure. Here are the Branding Tips with 30TH FEB. Own a BRAND not just a BUSINESS Don’t just aim to run a business, make an identity and create a brand on the foundation of trust. Branding is all about creating unique value for your customers. Be clear and consistent in your branding communication that will help you build your business values, help you achieve goals easily and help to create a brand personality. And over the time, you will build a stronger business identity. A strong brand prompts strong emotions, opinions and responses from target markets that contribute to the growth of its business. So, remember your brand determines the position and strength of your entire marketing framework, and serves as a constant internal point of focus. 30TH FEB’s Tips: A company profile through a brochure helps in the introduction of the brand, what it is all about, what are its values directly to the client. It’s the...

Read More
Tips on Digital Branding for Business

Tips on Digital Branding for Business

By on Apr 30, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Marketing, Start-up Brands

Are you setting up your own business/brand? Do you contemplate about having a branding agency or doing it yourself? Does the social marketing challenge from competition worries you? Would you like to promote it through social media marketing? Would you like to interact, engage and aware customers through best social media tips and tools? Would you prefer to know the pros and cons of the existing social media platforms?   Are you looking for a branding agency or brand consultant who can help you with tips on Digital Branding for business? If all of your answers are more on the ‘yes’ side then the blog post demands your full attention. Online engagement to build a business demands constant dedication and repeated effort. And every entrepreneur, start-up owner or one from an established business entity should take advantage of the social media windows to open the doors of new opportunities. Read on the Tips on Digital Branding for Business: Consistent Brand Communication is the way Customer is the key reason that your business is running. His needs and wants must be surely and timely met. They keep looking for their solutions. The current trend is that almost every business is digitalized, it becomes trouble-free for customers to check the information online they want.  They tend to get driven by those brands who consistently provide sufficient answers to their questions.  And this becomes the reason that any brand or business requires consistency to perform well in the market   – consistency of good quality, consistency of better service and of right customer connect.  Likewise social media contents for a brand to grow its followers and engage its customers require consistency.  Make your posts a reflection of your brand and a personality of your audience and maintain the tone  in every little communication you post across platforms like Facebook, Twitter and LinkedIn. We have discussed this earlier in Brand Voice Guidelines. If you follow the brand MAYBELLINE , you would notice their customer engagement is very peppy, funky and on the face. Why it works for them? Because they target the youth and the kind of content they put up attracts the genera. Your Brand must Converse with the Customer Customer’s levels of satisfaction, dissatisfaction, delight...

Read More
Managing Mantra for a Trusted Brand

Managing Mantra for a Trusted Brand

By on Feb 16, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Marketing

Look at the most trusted brands around you. What do you find? You will observe that they have one thing in common-‘customer relationships’. The connection is so strong that the brand becomes synonymous to the benefit it delivers. It becomes the name of the category itself. It wasn’t many years ago that a photo-copier was known as ‘Xerox’ or the enquiry for a photocopying services was put across as –‘Do you have a Xerox machine?’  For instance for mineral water it’s always BISLERI or, ‘Thanda Matlab…COCA COLA, the phone is smart if its APPLE bitten and a happy consumer always drive home SWIFT. All these brands emphasize on building emotional relationships with the consumers because it’s powerful, it works better than other ways and it is ‘the’ way to get noticed & recalled for. An emotional connect, a feeling of belonging helps a brand build stronger affinity, a much stronger business, much stronger growth and much stronger results. Over the years, I have come across and observed several top product/brand management cases – related to right from brand names, to strategy, their packaging designs etc which I am willing to share with you. But for now, the post streamlines what we at 30TH FEB feel a Trusted Brand aspiration shall make the brand aspirants do. Have 360 degree brand communication for 365 days Right communication at the right places and on right time drives the brand engagement. You need to find your consumer and ascertain how s/he can be reached. Which will be the best place and time to connect? Consumer is everywhere; he is all ears to radio, set his eyes on the newspaper and television, receiving your mailers on email and pondering on social media sites 24X7. So go ahead and park your presence in every possible corner with an effective communication that will help build and nurture a trusting relationship with your consumer. The key is to rule in your audience minds’. So find out and make the presence felt at the right place to hit the right cords. Not all brands need radio, not every customer is hooked to facebook – you might find some on Quora, in the libraries and not the canteens. Have...

Read More
Social Media Content Strategy

Social Media Content Strategy

By on Jan 30, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Marketing

Your brand may be LIKED on social media platforms but not LOVED/USED/CONSUMED otherwise!!! The other day I picked a sudden drink (no offence, it was an energetic, flavored bottled drink) whose brand wasn’t quite familiar to me. Once I gulped the 250ml content, I knew it has made me its consumer. Later that day when I logged into FACEBOOK, I actually went ahead to look for the brand’s presence on the social media platform and I must tell you I was quite knocked up by the number of likes it has got (more than a lakh). The content shared on the page was also quirky and fun. My next step was to but obvious like the page. But that’s when I realized your biggest social media fans, the many likes that you gain, the comments, the feedback that you receive may not actually get you your regular customer or for that matter even that one time user. Content Marketing is the way out for brands today and therefore it is must to have a Social Media Content Strategy in place. Read on… Social media monitoring doesn’t help If you are lot dependent upon social media data for analysis and monitoring your customer base that can be deceptive as the data only shows you a margin of your social media audience and your customer base. Research has shown that even if your social media audience is largely made up of people who are also your customers, those customers who you actually receive response from on social media are not representative of your customers as a whole. Follow your social media fans and their behavior – That helps Not all social media fans of your business are equal. You have to reach different types of fans through different social networks. You can categorize your fans to reach out to them individually. You can have a quite follower – A person who occasionally reads your updates, may not be a customer and most likely has liked you because a friend recommended. For this category you need to post content that catches their attention. Images with a message or social videos with a call to action may convert them as your customer. All you need...

Read More
Branding Strategies 2015

Branding Strategies 2015

By on Jan 7, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Marketing, Start-up Brands

Is your brand ready with the New Year Branding strategy? Here are a few to start Branding 2015 The module of branding has been upended since the advent of the Internet and social media. Now, information, brand campaigns, viral ads flow in millions of different directions at once—to, from, and by people all over the globe. The social landscape is undergoing constant change and that’s influencing the brand’s strategy as well. The web or the digital world is even expected to go strong from 2015 and is predicted to reach a level that’s never been experienced before. However, some of the well-established rules (formed in the past few years) of branding still apply in 2015 as well but as 2014 closes, marketers are preparing for the upcoming year by applying ways to leverage opportunities and overcome challenges. We have penned down our lookout and we wish that helps you in your branding strategy for the year 2015. Build your brand on one quality – Trust Effective branding strategy is all about a consistent connection between a company, its products, and its promise to customers. And it’s not only the trend of 2015 but for as many years to come. No matter what physical product or service you sell, your true product is trust. If your service, product or customer management is good, you can win half the battle then and there. Internet does play an important role when it comes to brand visibility and establishment but it’s not the only thing. The hands-on experience will spread the word, so earn their trust—then work on it to keep it. Tip: Internet can come with contents full of scams, half-truths, and outright lies but once you gain the trust, those can’t affect your brand. All you need to manage are the interactions and reviews. Your consumer wants to reach you – Get in touch ASAP When your brand makes an entry in the social media platforms, you are watched and enquired 24X7. You need to be present there to respond to your customer’s inquiries on Facebook, LinkedIn, Blog etc. In this competitive landscape where everyday hundreds of social media pages are created, slow responses and non-responses simply won’t work for your audience....

Read More
FREE BRAND AUDIT

FREE CONSULTATION