Marketing

Branding 2019 – Top 10 Investments Brand Owners should be looking at.

Branding 2019 – Top 10 Investments Brand Owners should be looking at.

By on Nov 16, 2018 in 30TH FEB, Brand Strategy, Communication Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

The world is evolving each day – technology, cyber security, environmental crisis is taking the front seat. Businesses have failed, some are trying to attain monopoly, others are diversifying and many are evolving from their traditional ethnics to the digital shoes. Freelancers are evolving as brands and brands are evolving into corporate houses and the corporate houses are busy with their employer branding – well! To keep it simple, they are busy with resource optimization. The world is becoming smaller; imagine we are trying to reach the consumer on their smart phones and even watches. We are trying to knock their screens – which is attainable with advertising budgets but apparently for Top of Mind Recall we need to BRAND well. Because ads result into instant success and the result of branding multi-folds. Branding is long term and leads to not just Sales but leads to References as well. Going further, we will talk about the Top 10 Investments Brand Owners must consider for the year 2019. The context is branding – readers are suggested to pick and infer or consult the author to link these points with their business intent for the year 2019.   1.Review your Brand Basics – Are they in line with your Current Business Intent and Practices. With the outpour of business strategy, online courses, quick webinars – it is obvious that we all get enticed with the kind of magic wands we are being offered online at the click or a swipe of our card – and apparently all these courses are promising a multi-fold business growth. There is nothing wrong in upgrading ourselves and keeping the business up-to-date but the points of consideration for any brand should be: How to keep it relevant to the brand goals? Is it going to help my business in any way? Do I need to communicate the same to my clients? Are they ready for the change? How will the team respond to this change? Are they equipped. And most importantly…. Is this in line with my business intent or the change need a particular treatment so that the Brand Evolvement is well received. 2. Ensure Cyber Security for your Brand Space Very basic yet significant....

Read More
A Guide to Local SEO

A Guide to Local SEO

By on Sep 12, 2018 in Digital Branding, Marketing, Start-up Brands | 0 comments

Are you small businessmen struggling to outrank your competitors? Do you want to promote your products and services locally to users nearby? Ready to capture the local markets through SEO in first phase of launch? If yes then this is the right read for you! Let us spend how 2-3 minutes to understand how brands are leveraging themselves in local markets through SEO. In this blog post I am going to share all the secret strategies that we have used to rank different websites in localities to specific cities of India and USA on the top of the Google for targetedlocal searches! Some of the following strategies helped us outrank the competitors on google listings and local searches for varied industry segments, from moving companies to holistic healers. Let us explore and understand the Local SEO (and feel free to share your ideas in comments below) What is local SEO? Local SEO is a part of SEO which only deals in ranking a website locally or providing it rank citations in a specified geographical area. It is mainly done for local businesses and is very helpful for small business owners as well as businesses with small teams especially those who believe in starting small and growing with perfection and ease. The keywords for local SEO are geographically bound with a prefix or suffix to make it an easy found in the local searches. For example- Best Movers in New Delhi, Holistic Healing in Navi Mumbai, Financial Planners in Delhi NCR etc. When anybody searches for these kind of keyword for a particular niche it suggests that they are very much clear and interested in hiring local only. Basics of Local SEO Google Business Optimization The basic steps of Google Business Optimization include: First of all we need to verify our local business listing on google. Add appropriate and same address used in website a small change can affect ranking. Any change in address should be avoided. Google will send you a pin to verify your business within7-10 days and then once you are verified your listing would appear in google business. Make sure this is done without a miss. To optimize your local listing in best manner possible – it...

Read More
Scale Up Mistakes: Ignorance can lead to Growth Hampering

Scale Up Mistakes: Ignorance can lead to Growth Hampering

By on Apr 6, 2018 in Brand Strategy, Communication Strategy, Entrepreneurship, Marketing | 0 comments

We hope the year 2017-2018 was remarkable for your business. And we are all geared up with the set goals for the year ahead. We too are set to launch some & to create some awesome Brand stories. And while creating the updated Annual Calendars and Brand Engagements for the year ahead – we could shell out some points for each brand owner.   PR – Events & Networking  It is good to be seen & heard. But make sure that you know all about the Events & Partnerships you enter into. Basics to check would include: For an Event – you need to check the target audience and whether it would appeal to the audience of that event. For Partnerships – check the relevance to business idea, approach, values & image. Also if the partners are complimenting each other? Also check your monthly calendars, existing commitments and then go with the currently trending network marketing – online or offline. It should not hinder your submissions.   What’s trending might twist your Brand story You need to keep a check on the brand tactic primarily. A lot of our clients share what trending and how badly they would like to follow that trend in their own branding. But watch out – it must match your Brand Strategy & Annual Goals. Remember, haste makes waste so avoid the Emailers – which are sharing the best for your business trends. Stick to your Brand Goals and the strategy laid towards them. For this it is important that your Annual Plan is crystal clear and you have your brand goals set. It is also significant because it helps us create the Internal Communication & employee targets as per the brand goals set for the brand communication agency.   Moving ahead without a Check on the Oldie Goldie  Old is Gold but in digital space of businesses – things need to be edited, updated and sometimes need to be removed too. Keep a tap on your business & its norms – keep the customers & visitors updated. Keep a check on the brand value system that you have created. It is all the more significant if you are a family run business and have...

Read More
Mahashivratri or Valentine’s Day – What was your pick?

Mahashivratri or Valentine’s Day – What was your pick?

By on Feb 14, 2018 in Brand Strategy, Communication Strategy, Content Marketing, Digital Branding, Marketing, Personal Branding | 0 comments

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Hadley, Head of Content, Marketing Profs As a brand agency we work on different ideas and different brands each day. Our job is primarily to make them stand out as business and more importantly to make them resonating & truthful to their respective audiences. Smarter Branding Goals – are integrated goals. They are not just customer oriented, vision oriented they are created out of a positioning which works for both. Gone are the days when businesses survived on single agendas being talked about in a single manner, a celebrity endorser. The brands need to engage, connect & deliver experience through different channels as per their popularity with the varied target segments. This is what differentiates branding from advertising. Advertising can target a single goal, it could be around a product, a service or an offering. In an advertisement, you can concentrate on the benefit to the audience. On the contrary, branding is holistic. It works on the fundamentals of your entity, covering the essentials, the business purpose, consumer insight, competition and also the benefit. It works like on the behaviors, the environment, the brand goals, the brand benefits and works the brand plans that way only. India celebrates MahaShivratri today i.e., the February 14th, 2018. Yes, the date which is long been commercialized by the marketers & business houses of the past as The Valentine’s Day. Many a times, the client team gets into confusion – as to what to keep and what to miss. It is also complicated because some of the brand owners witness religious posts, other notice the commercial viability of running some campaigns of the globally acclaimed commercial day which offers financial viability and instant impulsive actions from customers of all strata. At the fundamental core of what your company is and what they do, is who they are. The story. Branding and Brand Management revolves around – the brand story. The brand reaches its audience through its content, the channels and visual strategy. In the pre-digital era of branding, the brand collaterals used to be around the Offline Brand Communication. The offline brand communication channels included:...

Read More
Improve Brands socially through Content Strategy

Improve Brands socially through Content Strategy

By on Jul 27, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing, Start-up Brands | 0 comments

How to improve a brand’s presence in the online world depends a lot on that engine that’s driving the entire web world crazy! And that engine is our very well-known search engine, the first two alphabets of SEO (Search Engine Optimization). We also have understood by this time the theory that – it’s practically impossible to succeed in SEO without having great content strategy for your brand. I am sure we all have so many times looked and re-looked on how the campaigns that we were running for our brands and the tactics that we were using to promote it miserably failed to match the SEO rules. And by this time you may have also realized that doing SEO without legitimate and compelling content is only a half sided battle that you can never win. So, if you want to succeed in SEO and you plan on doing it the right way then follow the rules to develop the appropriate content strategy for your targeted audience. A content strategy that engages your audiences attracts links and converts traffic into business leads can be crafted by just one person who has a good understanding of the prospective markets. Outlined below are the steps that 30TH FEB has used to leverage our associate brands as a brand agency to serve entrepreneurs, brand marketers, startups and other businesses worldwide to successfully improve their brand performance. Your Brand’s Website is your Brand’s Identity A brand’s presence or identity is the image of a specific product or service that consumers connect with by identifying the name, logo, and tagline, tonality of the brand or design of the company who owns that exact image. In short, it’s the persona that a brand sets for its offerings so it can differentiate them from generic or competing products or services in the market. That formula is applied in SEO marketing also. The brand’s spirit should be tangible in every asset you create for consumer consumption. The writing style, the visual design and the themes of your content are all important elements where branding can be infused. When trying to understand a website’s business and brand identity, you can look at the following areas to get a quick...

Read More
Branding Tips with 30TH FEB

Branding Tips with 30TH FEB

By on May 13, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Entrepreneurship, Marketing, Start-up Brands | 0 comments

    Setting up a new business can be both exciting as well as nerve-racking; Exciting because you finally get to be independent and nerve-racking because you get to do things all by yourself that too within a budget, which is usually skewed. Few things that can push you further in your plan of becoming a successful entrepreneur are keeping constant focus on the vision and by staying flexible to market dynamics. “Great Execution is the Ultimate Differentiator.” – Margaret Molloy Any business you set up should have an idea behind. An idea of where you want to be, how you want to be in time in the future. An idea is nothing but a plan that you need to execute. No matter how much you think you know, you are bound to know less than you realize. So, surround yourself with people who can give you necessary suggestions time and again. Interact with people who challenge your way of thinking about things you do know. You can also continuously research your market and be open to new opportunities. Few years back I started on my own and I know the drill. So, through this post I am going to share with you few business tips that I learnt during my entrepreneurship tenure. Here are the Branding Tips with 30TH FEB. Own a BRAND not just a BUSINESS Don’t just aim to run a business, make an identity and create a brand on the foundation of trust. Branding is all about creating unique value for your customers. Be clear and consistent in your branding communication that will help you build your business values, help you achieve goals easily and help to create a brand personality. And over the time, you will build a stronger business identity. A strong brand prompts strong emotions, opinions and responses from target markets that contribute to the growth of its business. So, remember your brand determines the position and strength of your entire marketing framework, and serves as a constant internal point of focus. 30TH FEB’s Tips: A company profile through a brochure helps in the introduction of the brand, what it is all about, what are its values directly to the client. It’s the...

Read More
FREE BRAND AUDIT

FREE CONSULTATION
Facebook
YouTube
Twitter
Instagram
Google+
LINKEDIN