We are in 2021 now and a fact that has been thoroughly established is that sales and Visual Marketing are connected. The energy that you have been spending on planning the right marketing strategy will be a determiner for brand growth and success. The vitality of visuals is getting exponentially high given how social media is having an impact on our everyday life. This also offers an amazing opportunity for staying at the forefront of the industry by incorporating visuals in the brand marketing strategy. Did you know that about 75% of digital marketers are making use of visuals for content strategy? Well, these numbers indicate the importance of visual marketing for the growth of a business. 10 Best Visual Marketing Strategies That You Can Try For Your Brand Growth: The marketing basic includes enhancing the reach and making sure the target audience remains engaged for enhanced sales. But how can one achieve that? We have created a list of top Visual Marketing strategies for helping you in brand growth and recognition. 1. Social Media and Visuals go together One of the most vital visual marketing elements is social media. The varied platforms are perfect for carrying out your visual campaign. It has to work as the nervous system of the effective strategy. Billions of people around the world stay connected with their profiles digitally each day and are consuming visual content. This also the reason why YouTube and Instagram are amongst the popular platforms. So make sure that you are making use of the brand-focused visual content over the social profile. Also, leverage this content on various marketing channels. 2. Have a Blog On Your Official Website One of the key SEO strategies remains the business blog as this is certain to generate traffic towards the website. When you add informative, helpful blogs over the website regularly, there is an evident traffic growth. Not just this, the search results will show you on a higher rank when the fresh content is shown over social media platforms. 3. Offer The Users The Best Experience Apart from the customer-centric approach, there are other contributing factors for having a successful Visual Marketing strategy. One of them is having...
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Will video marketing help you grow your business? Well, Yes. But Why? You may ask. Would you prefer to go through a whole book of 100-200 pages to understand a topic or watch a tutorial video of 20 minutes? Watch the video! Simply because it saves time, has visual effects that help in learning faster, and it’s more convenient. This human psychology works the same for everyone around the world. Here’s where video marketing comes into the picture. Video marketing integrates engaging videos into a marketing campaign to increase customer engagement. It doesn’t matter if you are a freelancer, small business, or a multinational corporation. Video marketing is a powerful way to make your business stand out from the crowd. A video is more eye-catching and downright memorable. And that’s the whole point of marketing- to attract more customers and make them remember you. A video is an incredible way to connect with your customers. It leads them towards taking action ( to buy your product or service). A video is 53 times more likely than a text page to appear on top of the search engines. Advantages of Video Marketing Trust and credibility: Video is the perfect way to build a personality for your business. A personality to match the temperament of your niche market. So that you are able to connect with your customers and build trust. Reachability: If the video is interesting the customers hit that share button often. Hence reachability increases. Search engine optimized: Search engines love videos as it gets more clicks than on a text article. Compelling: It is way easier to convey your thoughts or messages through videos. Visuals are attractive. Thus, a video is more impactful when it comes to creating an image or perception of something. Do Brands need a video marketing strategy? This idea isn’t new. What has changed is how important video has become on every platform and channel. Everyone is very much active on some form of digital media platform. People are not confined to traditional television programs for entertainment and information. Earlier the majority of customer base had one medium of video commercials i.e., television. Now with the internet number of platforms...
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Brand marketing is evolving every day. With social media the marketing spaces have turned chaotic. Customers are informed and picky at the same time. Smart gadgets and apps limit the brand spaces as the choice is more with consumer and less with the brands. Brand marketers are consistently working on creating brand building paradigms that are more music and less noise for their target consumers. That is why it is fast becoming relevant to follow the rules, polish the basics and keep a brand relevant in the present context. Following are the brand building tips to help you grow your brand. #1 Send Emails Don’t send random emails. Call them something. I am calling my weekly emails ‘brand growth idea of the week’. The one you are reading is the idea no. 1 for 2020. The emails you send should relate to your product or service (obviously). And, send them on a regular schedule. One-off emails don’t help much because you recipients won’t expect them. To make my emails unique I”ll only share ideas that I’ll try myself or will only share ideas that I have applied already. You can think about how you can make your idea unique. Do you agree that sending emails will help grow your business and brand, but you are not sure about what to send? Here is what you can send via email. a blog post or video about happenings in your business (that’s this week’s idea) a commentary or update about market trends. For example, if you are in the business of home decor, then you can talk about current home decor trends. information about an industry change and how it impacts your customers how other customers use or love your product invite to an event a prompt to ask a question and help them when they do ideas your customers can use. #2 Share What Is Happening in Your Business Write a blog post. Make a short video. Send a short email. Do a WhatsApp broadcast. Send the plain old email. Do it whenever you have something share-worthy in your business. For example, we made a video to celebrate 30TH FEB’s 10th anniversary and shared it...
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Social media has been rapidly gaining ground as a digital channel for brand management, rather than just being a tool for socializing. It is, in fact, one of the most powerful marketing tool for both upcoming and established businesses. The reasons are many. Not only is it less expensive, the advertisements can also be personalized according to the interests of the end customers. It is no surprise that businesses are multiplying their spends on the proper utilization of social media tools. However, like all channels, social media marketing has its own merits and demerits. While it promises huge profits if implemented properly and effectively, it can sometimes prove detrimental to your brand, giving opposite results as compared to your expectations. In this post, we shall outline the major social media pros and cons so that you can make informed decisions when building your digital marketing strategy. Social Media Pros and Cons The Advantages of Social Media Marketing Advertising is now affordable Almost all social media platforms offer channels for free advertising and promotion. You can obviously use this medium to create a business profile and circulate effective content on a regular basis. For more customized reached and increased traffic, you should consider spending a bit on paid social media marketing. Another option is to hire an expert digital marketing agency. The brand custodians and digital marketers can plan your entire strategy and highlight your brand to the target audience. Since they are updated with updated digital analytics and algorithms, they keep the digital brand orientation in place. Exposing your brand to a larger customer base Nowadays, brands that are not on YouTube, Instagram, LinkedIn or Facebook are often understood as slow or brands of the past? Presence on these social sites help a brand to reach their audience with better content, establish credentials and maximize engagement. With over 3 billion global users who actively browse social media sites, you have a huge customer base to explore. Managed rightly, social media marketing techniques, can help you showcase your brand’s services and products to the exact niche or target customer base. Helping in building trust When you have an online presence, customers can reach you directly and connect with...
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Are you small businessmen struggling to outrank your competitors? Do you want to promote your products and services locally to users nearby? Ready to capture the local markets through SEO in first phase of launch? If yes then this is the right read for you! Let us spend how 2-3 minutes to understand how brands are leveraging themselves in local markets through SEO. In this blog post I am going to share all the secret strategies that we have used to rank different websites in localities to specific cities of India and USA on the top of the Google for targetedlocal searches! Some of the following strategies helped us outrank the competitors on google listings and local searches for varied industry segments, from moving companies to holistic healers. Let us explore and understand the Local SEO (and feel free to share your ideas in comments below) What is local SEO? Local SEO is a part of SEO which only deals in ranking a website locally or providing it rank citations in a specified geographical area. It is mainly done for local businesses and is very helpful for small business owners as well as businesses with small teams especially those who believe in starting small and growing with perfection and ease. The keywords for local SEO are geographically bound with a prefix or suffix to make it an easy found in the local searches. For example- Best Movers in New Delhi, Holistic Healing in Navi Mumbai, Financial Planners in Delhi NCR etc. When anybody searches for these kind of keyword for a particular niche it suggests that they are very much clear and interested in hiring local only. Basics of Local SEO Google Business Optimization The basic steps of Google Business Optimization include: First of all we need to verify our local business listing on google. Add appropriate and same address used in website a small change can affect ranking. Any change in address should be avoided. Google will send you a pin to verify your business within7-10 days and then once you are verified your listing would appear in google business. Make sure this is done without a miss. To optimize your local listing in best manner possible – it...
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The best link building strategy is to create something awesome and let everyone know about it. ~ Tim Soulo Wondering why we are doing this post on our space at 30TH FEB because we are a brand management agency. Our client servicing team insists on sharing the significance of Mindful SEO Techniques and Content in your Branding Mix. Well this blogpost is about the basic SEO tips for your website. For those who plan to go digital with their business must take time to read this and understand as to why good content writing is the basic requirement for managing a brand in digital spaces. It cannot be just about posting stuff on your web spaces – namely Blogs, facebook, linkedin, pinterest or youtube for that matter. What matters is – how good is your content on each of it. Is the content good? Is it readable? Will people find relevance and truth in your content. And how it can be used as the best ingredient of your Digital Marketing. Let us understand the basic for Good SEO and understand through this Quick Guide to perfect SEO for your web portal. What Is SEO? SEO stands for Search Engine Optimization. It is a methodology of getting free or organic traffic from search engine by doing different optimization practices. SEO is a practice or art of getting visibility in search engines to attract more and more traffic to your website. No one goes to the second or third page of google to search any piece of information everyone wants to be on the first page this is why SEO is needed because the second page of Google is the safest place to hide a dead body. Well if you are optimizing and you not on the first page, you are losing your valuable customers. Don’t worry I am here to guide you, how to attract more visitors to your website. SEO is a time taking process involving many strategies, stages, and a good unique engaging content. It involves mainly two process- On Page Optimization Off Page Optimization In this post we will be covering the mindful SEO techniques and content for on page optimization. The subsequent post will cover the details...
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