Entrepreneurship

11 Powerful Lessons, 11 Thankful Years of Entrepreneurship

11 Powerful Lessons, 11 Thankful Years of Entrepreneurship

By on Nov 19, 2020 in 30TH FEB, Entrepreneurship | 0 comments

  A decade. It feels like yesterday when I started with one goal, “to give my best and sustain for the first 2 years” thinking I can always get back to a job if this didn’t work out And after the first 2 years of running this ‘business’ I told myself, “You can’t quit – how about another 2 years of grind and hard work”. This commitment brought me to year 4. Where I went for reinvention and it resulted in a rebrand. The transition from this (old logo) to this (new logo) brought in a lot of clarity. By this time I had convinced myself that ultimately it is the good work that matters. So I should keep doing it. More so because we knew the magic of running a business lies in repeat or retained business and not precisely in the number of projects you do. That clarity helped in streamlining operation and we quickly transitioned from a shared office with interns and part timers to independent office space and our first set of employees. Oh yes! Before that we only had virtual employees and I am grateful that they are part of our team until today. That was a defining moment for us because we were falling in love with the smell of our new office, our branding on the walls and the creative environment that we all had cultivated together. So the year was 2019 and we had already spent three years at this place. Thanks to growth and love of our clients, we wanted a slightly bigger space! If you have been reading these updates that I send on every anniversary of 30TH FEB, for a few years, you must have realized that ~ we are the slow and steady kinds! We only change when we are sure about them. So at this point, we felt ready to take the leap.This leap was less about moving to a bigger space, and more about steadfastness. As an entrepreneur I had started missing out on a lot of things. Plus there was a to do list on what I wished to do badly. No I wouldn’t say it just happened because business and serving to the...

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10 Years of 30TH FEB :)

10 Years of 30TH FEB :)

By on Nov 17, 2019 in 30TH FEB, Entrepreneurship | 0 comments

Early 2010, on a bright spring morning, I remember sitting in a cafe in Faridabad when my friend Gagan called to discuss an event his company was planning. He thought that I was still with my erstwhile employer. We discussed a lot of ideas, and during the course of our discussion, I told him that I had started, 30TH FEB in late 2009. He asked me if he could share my number with his Delhi NCR office. I said fine, and within an hour I was on my way for the first corporate meeting for 30TH FEB. 20 minutes into the meeting, I asked the client if they would like to look at one of my presentations. They agreed, looked at it and said this is exactly what they needed. We were not 100% ready for a project of that scale but soon after I gathered courage and signed our first corporate client to plan, ideate and execute a month long carnival. We also had the added responsibility of working on the brand partnerships and event execution.  I was naive and nervous, but I had moved ahead on the path I chose for myself.  Because we had the work order, we rushed to get ourselves registered and got a current account. I am thankful to Gagan for believing in my abilities and for sharing the lead.  That association continued for good 4 years until we moved out of event execution business and rebranded as a branding agency. It wouldn’t have been possible without the constant support of Tareena, my client contact and I’ll forever be thankful to her for constant belief in our ideas and ability to deliver. It was a fulfilling association, where we worked on the consumer insights, local marketing to visual designing. We enjoyed every bit of this brand association. No company can be built on the back of a single client relationship. And there were several early supporters and believers without whom 30TH FEB won’t exist in its current form. Mahesh is one of those believers and exceptionally cool client. He believed in my work and 30TH FEB even before the corporate gig I shared above.  Funny how things turn out it life. Mahesh had...

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Scale Up Mistakes: Ignorance can lead to Growth Hampering

Scale Up Mistakes: Ignorance can lead to Growth Hampering

By on Apr 6, 2018 in Entrepreneurship, Marketing, Start-up Brands | 0 comments

We hope the year 2017-2018 was remarkable for your business. And we are all geared up with the set goals for the year ahead. We too are set to launch some & to create some awesome Brand stories. And while creating the updated Annual Calendars and Brand Engagements for the year ahead – we could shell out some points for each brand owner.   PR – Events & Networking  It is good to be seen & heard. But make sure that you know all about the Events & Partnerships you enter into. Basics to check would include: For an Event – you need to check the target audience and whether it would appeal to the audience of that event. For Partnerships – check the relevance to business idea, approach, values & image. Also if the partners are complimenting each other? Also check your monthly calendars, existing commitments and then go with the currently trending network marketing – online or offline. It should not hinder your submissions.   What’s trending might twist your Brand story You need to keep a check on the brand tactic primarily. A lot of our clients share what trending and how badly they would like to follow that trend in their own branding. But watch out – it must match your Brand Strategy & Annual Goals. Remember, haste makes waste so avoid the Emailers – which are sharing the best for your business trends. Stick to your Brand Goals and the strategy laid towards them. For this it is important that your Annual Plan is crystal clear and you have your brand goals set. It is also significant because it helps us create the Internal Communication & employee targets as per the brand goals set for the brand communication agency.   Moving ahead without a Check on the Oldie Goldie  Old is Gold but in digital space of businesses – things need to be edited, updated and sometimes need to be removed too. Keep a tap on your business & its norms – keep the customers & visitors updated. Keep a check on the brand value system that you have created. It is all the more significant if you are a family run business and have...

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Two Days and Three M’s of Digital Reboot

Two Days and Three M’s of Digital Reboot

By on Aug 12, 2015 in Challenges for Start-ups, Digital Branding, Entrepreneurship, Start-up Brands | 0 comments

It is really been long that I took time out to share updates on my entrepreneurial journey, experiences or hurdles, struggles or happiness, profits and losses! Unlike everyone else entrepreneurs cannot take it easy, they most of the times work for more hours, procrastinate due to tiredness and sometimes are found juggling between the dream run and reality. It is all so interesting, needs patience and needs dare to. It is been 5+ years of entrepreneurship for me and I kick-started this year with an agenda. Learning something and enhancing my skill-set, personality, friends or network was a part of it. Half the year gone by and I was yet to get a boost to do something exciting. I had been thinking of learning music, a new language etc. But being a business woman that I am, I chose a Digital Marketing Workshop to start with. It will help me brush up my digital skills and in turn will help my business, my work and it was for just 2 days of a weekend. So I enrolled for a digital reboot. And because I was excited about it, I had mailed my doubts & queries on module subjects to our trainer a day before the workshop! How mean, nope; how resourceful! Another good thing about this whole thing, I was looking forward to meet people, make connections, to reach out more entrepreneurs for ideas & inspiration and to make friends. I planned to reach on time and with the excitement and good habits I managed to reach early on day one. It was good as I got to connect with some of the participants and was happy to realize that many of them were entrepreneurs. And each one was exciting for the digital reboot with masterclass. The fact brought in some more positive energy. Continuing, here is brief about the session and my version of Three M’s. Hope you enjoy reading. ———————————————— The Opening Act was simple ‘Om Chanting’ and I quite liked the logic for doing this, it helps us gain ourselves together and let go the several kinds of energies we all carried from the pre-occupied hassled world. And guess what, because of this simple trick –...

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Website Content Strategy for a Start-up

Website Content Strategy for a Start-up

By on Aug 8, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Entrepreneurship | 0 comments

Internet and communication technology have advanced way too much. It gives the power to potential customers out there to look for solutions to their problems online without having to put efforts for travelling, visiting the market places which in a way also cuts the possible costs that can occur. Moreover e-business has become the latest trend in present scenario. It becomes imperative for any business to create an online presence. Here the website comes into picture. A website is your first impression to your prospective clients. It enables the potential customers to view what you have to offer to them. It makes them able to access the needed information anytime and anywhere. The more detailed you are – the higher the trust levels of your visitors. The information or the content you provide on website ought to be true and relevant. A website helps in creating a perception in the minds of clients/customers that we have necessary knowledge about the business. A simple question you should think before you start writing the content for your website – Are we offering solutions to their problems? The more detailed you are about a subject – the chances of a positive call to action double. Imagine if you have put less information, the visitor will lose interest in the middle and there are chances they will drift away to get better results for their queries. Is it important to know your website visitors in advance? Yes. Once you have the idea what are the current trends of the market, you understand what client/customer is looking for. This gives you the confidence to develop the right offer for right customer. Certainly when you know in advance what information the customers will be checking out on your website, you will be able to provide more meaningful information. In a nut shell it gives a sense and a purpose to your work. You cannot mention complexities on the website as not all users are equally educated on the subjects equally. So the language has to be simple and approachable – heavy jargon and tough English is not advised. It only confuses your visitors and those who are naive will only switch to simplified sites. That...

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Pick a Brand Agency for your Business

Pick a Brand Agency for your Business

By on Jun 25, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Entrepreneurship, Personal Branding, Start-up Brands | 1 comment

HAVE YOU PICKED THE RIGHT BRAND AGENCY FOR YOUR BUSINESS? KNOW HOW TO PICK ONE. Are you like most entrepreneurs, who have invested their heart into their venture? Are you one of those, who have always known to start up their own? Are you among those business men who put their brand name before revenue? Do you believe in long term business credibility then instant profits? If you are likely the ones mentioned above then I am sure you also believe that your business is for a larger purpose, an extension of your existence and you want to grow with it, each passing day. Well to be noted that there are many aspects that should be considered in order to grow a business, one of the most important being brand building. Now when talking about brands, we see them everywhere – from Mango in US to Mochi in India, from Apple in US to Blackberry in Canada. So irrespective of big or small, you got to invest on branding in order to build it strong. Branding need not be a fancy affair or cost you a fortune; it needs to pick your brand’s strength and values and epitomize them in every piece of marketing collateral you have and in every action you take. The right kind of brand agency will help you stand out. @30THFEB we recommend to Brand Safe i.e., Choose a Concept. Have a story. Now, once you decide to brand your business, the foremost dilemma you will face is that which branding agency fits best for your kind of trade. Also on the second thought, whether to hire an agency or to do it all in-house. It’s a challenge. Now-a-days, thousands of different agencies exist. From freelancers on Behance to 10-men experimental shops to enormous traditional firms with a global reach, and everything in between – the choice is just overwhelming. With so many options out there, selecting the right agency for you can become something of a headache. However, following a few simple rules and considering few do’s and don’ts will ensure you end up with the perfect brand design agency for your business. Set your branding budget and choose from what you can afford...

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