Entrepreneurship

Startup Services at 30TH FEB, the brand phases

Startup Services at 30TH FEB, the brand phases

By on May 3, 2016 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Entrepreneurship, Start-up Brands

I have been working on a number of startups lately and I must say that each of them is equally exciting & challenging at times. The reason I decided to share this blogpost was to highlight how we can help startups and also at which all stages of Startup Building, i.e., from itch to idea and then launching it as a business unit. To startup is a thing of freaks but what if we tread carefully, work on and assess the idea to clarify and fine tune it before launching it for the audiences. We offer Startup Services, and that essentially starts with idea validation. And those who are sure and have tested the idea already, work with us on the latter stages of Startup Services. Stage 1: Idea Validation Most of the startups are passion driven and come with an idea and lot of excitement behind it. For some it is a parallel path and for others – ‘it is THE ONLY THING’. And that makes it all the more significant to ‘VALIDATE your START UP IDEA’. When a client comes to us with a certain start-up idea, we help them in ‘EVOLVING THE IDEA’ further and give it a ‘BUSINESS MODEL’ which shall have 2 appeals, first one is resonating with the target audience and second – revenue scheme. Following is the first stage of validating an idea for a Travel Startup, which is also a significant Startup Service to avoid failures: ——— ​Option 1: Travel Diaries Here the target would be – who is traveling and exploring options. Explore your options. What’s Different Photo Essay’s Cuisines to Explore Food for the soul / Know the people For Shopaholics Maps & Magazines —- Option 2: Travel Inspire Here the target will be – people with wish lists but not traveling. If Indian Millennial is to be captured for first 2 years of launch, concentrating on India will be a better option and economic also. In the option 2, we may not be creating a great pull for International Travelers but we can certainly create a pull for those – who have ‘India’ on the wish list. Why Travel How travel changed life Travel for Good Health Travel...

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Two Days and Three M’s of Digital Reboot

Two Days and Three M’s of Digital Reboot

By on Aug 12, 2015 in Challenges for Start-ups, Digital Branding, Entrepreneurship, Start-up Brands

It is really been long that I took time out to share updates on my entrepreneurial journey, experiences or hurdles, struggles or happiness, profits and losses! Unlike everyone else entrepreneurs cannot take it easy, they most of the times work for more hours, procrastinate due to tiredness and sometimes are found juggling between the dream run and reality. It is all so interesting, needs patience and needs dare to. It is been 5+ years of entrepreneurship for me and I kick-started this year with an agenda. Learning something and enhancing my skill-set, personality, friends or network was a part of it. Half the year gone by and I was yet to get a boost to do something exciting. I had been thinking of learning music, a new language etc. But being a business woman that I am, I chose a Digital Marketing Workshop to start with. It will help me brush up my digital skills and in turn will help my business, my work and it was for just 2 days of a weekend. So I enrolled for a digital reboot. And because I was excited about it, I had mailed my doubts & queries on module subjects to our trainer a day before the workshop! How mean, nope; how resourceful! Another good thing about this whole thing, I was looking forward to meet people, make connections, to reach out more entrepreneurs for ideas & inspiration and to make friends. I planned to reach on time and with the excitement and good habits I managed to reach early on day one. It was good as I got to connect with some of the participants and was happy to realize that many of them were entrepreneurs. And each one was exciting for the digital reboot with masterclass. The fact brought in some more positive energy. Continuing, here is brief about the session and my version of Three M’s. Hope you enjoy reading. ———————————————— The Opening Act was simple ‘Om Chanting’ and I quite liked the logic for doing this, it helps us gain ourselves together and let go the several kinds of energies we all carried from the pre-occupied hassled world. And guess what, because of this simple trick –...

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Website Content Strategy for a Start-up

Website Content Strategy for a Start-up

By on Aug 8, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Entrepreneurship

Internet and communication technology have advanced way too much. It gives the power to potential customers out there to look for solutions to their problems online without having to put efforts for travelling, visiting the market places which in a way also cuts the possible costs that can occur. Moreover e-business has become the latest trend in present scenario. It becomes imperative for any business to create an online presence. Here the website comes into picture. A website is your first impression to your prospective clients. It enables the potential customers to view what you have to offer to them. It makes them able to access the needed information anytime and anywhere. The more detailed you are – the higher the trust levels of your visitors. The information or the content you provide on website ought to be true and relevant. A website helps in creating a perception in the minds of clients/customers that we have necessary knowledge about the business. A simple question you should think before you start writing the content for your website – Are we offering solutions to their problems? The more detailed you are about a subject – the chances of a positive call to action double. Imagine if you have put less information, the visitor will lose interest in the middle and there are chances they will drift away to get better results for their queries. Is it important to know your website visitors in advance? Yes. Once you have the idea what are the current trends of the market, you understand what client/customer is looking for. This gives you the confidence to develop the right offer for right customer. Certainly when you know in advance what information the customers will be checking out on your website, you will be able to provide more meaningful information. In a nut shell it gives a sense and a purpose to your work. You cannot mention complexities on the website as not all users are equally educated on the subjects equally. So the language has to be simple and approachable – heavy jargon and tough English is not advised. It only confuses your visitors and those who are naive will only switch to simplified sites. That...

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Pick a Brand Agency for your Business

Pick a Brand Agency for your Business

By on Jun 25, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Entrepreneurship, Personal Branding, Start-up Brands

HAVE YOU PICKED THE RIGHT BRAND AGENCY FOR YOUR BUSINESS? KNOW HOW TO PICK ONE. Are you like most entrepreneurs, who have invested their heart into their venture? Are you one of those, who have always known to start up their own? Are you among those business men who put their brand name before revenue? Do you believe in long term business credibility then instant profits? If you are likely the ones mentioned above then I am sure you also believe that your business is for a larger purpose, an extension of your existence and you want to grow with it, each passing day. Well to be noted that there are many aspects that should be considered in order to grow a business, one of the most important being brand building. Now when talking about brands, we see them everywhere – from Mango in US to Mochi in India, from Apple in US to Blackberry in Canada. So irrespective of big or small, you got to invest on branding in order to build it strong. Branding need not be a fancy affair or cost you a fortune; it needs to pick your brand’s strength and values and epitomize them in every piece of marketing collateral you have and in every action you take. The right kind of brand agency will help you stand out. @30THFEB we recommend to Brand Safe i.e., Choose a Concept. Have a story. Now, once you decide to brand your business, the foremost dilemma you will face is that which branding agency fits best for your kind of trade. Also on the second thought, whether to hire an agency or to do it all in-house. It’s a challenge. Now-a-days, thousands of different agencies exist. From freelancers on Behance to 10-men experimental shops to enormous traditional firms with a global reach, and everything in between – the choice is just overwhelming. With so many options out there, selecting the right agency for you can become something of a headache. However, following a few simple rules and considering few do’s and don’ts will ensure you end up with the perfect brand design agency for your business. Set your branding budget and choose from what you can afford...

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Branding Tips with 30TH FEB

Branding Tips with 30TH FEB

By on May 13, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Entrepreneurship, Marketing, Start-up Brands

    Setting up a new business can be both exciting as well as nerve-racking; Exciting because you finally get to be independent and nerve-racking because you get to do things all by yourself that too within a budget, which is usually skewed. Few things that can push you further in your plan of becoming a successful entrepreneur are keeping constant focus on the vision and by staying flexible to market dynamics. “Great Execution is the Ultimate Differentiator.” – Margaret Molloy Any business you set up should have an idea behind. An idea of where you want to be, how you want to be in time in the future. An idea is nothing but a plan that you need to execute. No matter how much you think you know, you are bound to know less than you realize. So, surround yourself with people who can give you necessary suggestions time and again. Interact with people who challenge your way of thinking about things you do know. You can also continuously research your market and be open to new opportunities. Few years back I started on my own and I know the drill. So, through this post I am going to share with you few business tips that I learnt during my entrepreneurship tenure. Here are the Branding Tips with 30TH FEB. Own a BRAND not just a BUSINESS Don’t just aim to run a business, make an identity and create a brand on the foundation of trust. Branding is all about creating unique value for your customers. Be clear and consistent in your branding communication that will help you build your business values, help you achieve goals easily and help to create a brand personality. And over the time, you will build a stronger business identity. A strong brand prompts strong emotions, opinions and responses from target markets that contribute to the growth of its business. So, remember your brand determines the position and strength of your entire marketing framework, and serves as a constant internal point of focus. 30TH FEB’s Tips: A company profile through a brochure helps in the introduction of the brand, what it is all about, what are its values directly to the client. It’s the...

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My Dream My Brand Contest

My Dream My Brand Contest

By on Feb 27, 2015 in 30TH FEB, Entrepreneurship, Start-up Brands

March 8th is International Women’s Day! Our team at 30TH FEB has decided to celebrate the Spirit of Women through My Dream My Brand Contest for Women Entrepreneurs.  The 2 winners will get An Hour Long Free Brand Consulting and rest 3 can have 40 minute Skype Discussion on the Branding perspective for their Business. We have a zest to empower the women entrepreneurs and to lift the weight on their wings and to give them a little help in terms of Branding their business idea. Many a times, women are doing their bit, they are experts in their business, the offering are perfect but they only lack the marketing & branding inspiration. 30TH FEB is offering this contest – to reach out to such women so that they get the right Brand direction and can really take their businesses forward in the coming financial year. How to Participate? You need to share your business intent, the idea which you identified as an offering, the branding confusion you face, the marketing queries or difficulties you are facing it making your idea appealing to your consumer, your target segment. Also suggest, where you want to take it  and we will help you in further elaborating the same. The entries are invited between March 3rd-March 8th via email. To contest, you can mailto: ask@30thfeb.com and selected entries will be informed by March 10th. Coffee Chat for Brand Consulting & Skype Discussions will be scheduled between March 11- March 14, 2015. Open your mailbox and start writing. We look forward to meet you. More Power to Women Entrepreneurs. P.S: To all the men and others who are not planning to take a plunge of launching their own thing. Spread the word and Help your friends by sharing about this contest. If you know of someone, who is doing even if a tiny bit, write on their behalf and we would be Happy to...

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