The best link building strategy is to create something awesome and let everyone know about it. ~ Tim Soulo Wondering why we are doing this post on our space at 30TH FEB because we are a brand management agency. Our client servicing team insists on sharing the significance of Mindful SEO Techniques and Content in your Branding Mix. Well this blogpost is about the basic SEO tips for your website. For those who plan to go digital with their business must take time to read this and understand as to why good content writing is the basic requirement for managing a brand in digital spaces. It cannot be just about posting stuff on your web spaces – namely Blogs, facebook, linkedin, pinterest or youtube for that matter. What matters is – how good is your content on each of it. Is the content good? Is it readable? Will people find relevance and truth in your content. And how it can be used as the best ingredient of your Digital Marketing. Let us understand the basic for Good SEO and understand through this Quick Guide to perfect SEO for your web portal. What Is SEO? SEO stands for Search Engine Optimization. It is a methodology of getting free or organic traffic from search engine by doing different optimization practices. SEO is a practice or art of getting visibility in search engines to attract more and more traffic to your website. No one goes to the second or third page of google to search any piece of information everyone wants to be on the first page this is why SEO is needed because the second page of Google is the safest place to hide a dead body. Well if you are optimizing and you not on the first page, you are losing your valuable customers. Don’t worry I am here to guide you, how to attract more visitors to your website. SEO is a time taking process involving many strategies, stages, and a good unique engaging content. It involves mainly two process- On Page Optimization Off Page Optimization In this post we will be covering the mindful SEO techniques and content for on page optimization. The subsequent post will cover the details...
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“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Hadley, Head of Content, Marketing Profs As a brand agency we work on different ideas and different brands each day. Our job is primarily to make them stand out as business and more importantly to make them resonating & truthful to their respective audiences. Smarter Branding Goals – are integrated goals. They are not just customer oriented, vision oriented they are created out of a positioning which works for both. Gone are the days when businesses survived on single agendas being talked about in a single manner, a celebrity endorser. The brands need to engage, connect & deliver experience through different channels as per their popularity with the varied target segments. This is what differentiates branding from advertising. Advertising can target a single goal, it could be around a product, a service or an offering. In an advertisement, you can concentrate on the benefit to the audience. On the contrary, branding is holistic. It works on the fundamentals of your entity, covering the essentials, the business purpose, consumer insight, competition and also the benefit. It works like on the behaviors, the environment, the brand goals, the brand benefits and works the brand plans that way only. India celebrates MahaShivratri today i.e., the February 14th, 2018. Yes, the date which is long been commercialized by the marketers & business houses of the past as The Valentine’s Day. Many a times, the client team gets into confusion – as to what to keep and what to miss. It is also complicated because some of the brand owners witness religious posts, other notice the commercial viability of running some campaigns of the globally acclaimed commercial day which offers financial viability and instant impulsive actions from customers of all strata. At the fundamental core of what your company is and what they do, is who they are. The story. Branding and Brand Management revolves around – the brand story. The brand reaches its audience through its content, the channels and visual strategy. In the pre-digital era of branding, the brand collaterals used to be around the Offline Brand Communication. The offline brand communication channels included:...
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Content though underestimated holds a great importance for your brand building and its online reputation. With the digital marketing becoming significant and the increasing number of consumers online – brands are realizing it is important to have a strong online presence. Just reaching to the worldwide web through a website is not enough anymore. What you need to do is to create an engaging space for the consumers who reach there looking for the relevant product/services. Gone are the days when a website & an email account were sufficient to connect the internet. Now consistency is not enough, the only brands which are working right and becoming better with time are those which are innovating – in service as well as in connections, in reach. Most of the bigger brands stick because they start innovating, offering add-on to the service umbrella and keep coming to the consumers with a newer approach every time. They do it because they know it is important to keep the content evolving. That can only happen if your brand is evolving and both these phenomenon work vice-a-versa. Keep Focus Content can be generated. You can hire content writers, talk about your projects, clients, experiences – all these are the easy ways of content development. Also you can write about the competition, the market scenario, the market trends and changing consumer preferences. While all of the above would help you in learning, you need to maintain focus. Focus on what is the purpose of this content. Are you trying to create a portfolio, an identity online which speaks for itself like a Business Development pitch. If that is the case, you need to check your content. Keep Focus – if the idea is to share information, you can all the above but if the focus is lead generation – focus on solutions. Are you offering a content which signals – your signature services? Does it depict that you could be a choice for a certain specific service? All these answers should come from the content. So, keep focus and maintain that the content takes care of the rest. Make it Relevant Relevance is another significant content strategy. Idea should not be have ample of...
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Each brand has got a voice, the way they communicate, the language they use to convey the message is their voice. Each brand voice out their message loud, they customize it to reach the right people, make it consumer friendly and voice in a way that they get to hear back. A Brand Voice is clearly critical to establish the brand image, to talk about the attributes, to reach the right target segment and to make emotional connections. The Brand voice is very much an influencing factor to the brand image. It instates the Brand Personality, the purpose and its identity. And that is why a brands voice is the ultimate reason behind a people perception about the brand. In your Brand Voice, you need to Stand Out, Speak Loud, Get into the Groove and establish your Brand. A typical Brand Voice shall be implied in the following heads covered: Name / Nickname / Popular Name What a brand is called? How people remember it and what is the name it is best recalled with? For example, Brand Coca Cola is always popularly known and recalled as Coke. Remember, the functioning attribute of the brand Xerox became the synonym for photo-state. That is how the Brand Voice establishes a Brand in the consumers mind. PERSONALITY Check out the Personality of Mc Donald’s, the brand voice is there in all the communications, the brand message, the promotions, the TVC, the restaurant ambience and even the attributes and positioning. The personality suggests it is for – the kids, the youth, the working, the grown-ups and the grandparents. They keep it simple – I’m lovin’ it. And everyone loves it. It is Quick Service Restaurant and it says it in the personality. It’s attributes are simple – quick food and happiness @ very affordable prices. The brand screams to convey the message – it is for all and everyone loves it. Their campaigns voice the brand in different ways to different set of target consumers but their USP remains the same. SLOGAN A Brand Voice is best known with its Catch Phrase. Many a brands are remembered by its tagline, the slogan, the punch-line. Reason, the taglines connect readily with the consumer....
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