Everyone on the internet keeps emphasizing the importance of content and calls it the king! But no content marketing campaign can reach its full potential without a tactful and foolproof strategy. If you don’t have a documented content strategy, you’re missing out on plenty of revenue. But creating a content strategy from scratch is not a child’s play. Gone are the days where business success or failure was just about getting lucky. Why would someone risk their efforts and resources going to waste when the least they could do is create a killer content strategy? What is a Content Strategy? A strategy that uses content to achieve business goals is a content strategy. As simple as that! For instance, if you’re looking forward to enhancing brand awareness, the first step is to concentrate on SEO. The goal should be to drive traffic to your platform by increasing the visibility of your website on the SERPs. A good content strategy enables sales, instigates customer satisfaction, attracts new prospects, and retains loyal customers. Now that it’s clear what a game-changer it can be, it’s time to start planning out your content strategy. Check out the 65 Tips to Create Powerful Brand Content here. How to Easily Start Planning Out Your Content Strategy It’s okay to be a little overwhelmed when you first start to plan it out. The whole point of this post is to make the process as transparent, seamless, and easy as possible. Making and executing a content strategy is not just about writing a few steps and being done with that. There are some vital parameters to consider without which your strategy won’t be 100% effective. Questions to Answer Before Planning Your Content Strategy Whether you’re planning a content strategy for your own business or someone else’s, here are some questions you need to know detailed answers for. This will help adopt a customized approach towards strategy creation and eliminate any vagueness at the beginning itself. 1. Who is your audience? t’s crucial to have a crystal clear idea of your target audience as it will help you determine the content channels and types for obtaining the best results. At all times you have to...
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Content is the king. You know this already, which is why you need to focus on providing great content to represent your company’s reputation. In this digital era, people are more concerned about getting some tips through blogs or in video form before making any buying decision. There are certain brands like Evernote, Rolex and Casper that are providing great content on social media to engage customers and help themselves stand apart from competitors. Considering the importance of content for your brand, we have developed 65 tips to create powerful brand content, let’s have a look at them, 1. Have a content plan: Before creating a content, you should have a content plan with you like, what you will do and when. It is where you develop topics to address your themes, choose specific content goals, and then put it in your editorial calendar. 2. Keep your reader in mind: When you keep your reader in mind while writing your content, you need to think like them, what is the value you are trying to create through your content in your reader’s life. 3. Keep it Simple: As people trust simplicity and have a natural bias for simplicity, you should try not to complicate things and provide straightforward content. 4. Edit and Edit Again: Be ruthless in content editing. The more you do it, the better is your brand content. Ensure it is a feast for the reader. Minor content mistakes become big turn offs at times so make sure you edit content. 5. Be specific: Don’t talk about out of context, be specific to your readers and try to connect the dots in your reader’s mind from start to end. Don’t Intrude. Don’t mention anything too controversial. The point is to engage and not offend. 6. Make it Engaging: You can start with asking questions, and thoroughly help your readers answer those questions or leave a question for your reader to answer, which helps in making your content engaging. 7. Use strong headlines: Headlines that have the right punch grab the eyeballs. And most of the readers end up reading content when the headline shouts “read me”. So be sarcastic, use puns, play with words – in short...
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Building a brand overnight is an illusion. Many experts who have tried to do so, have failed miserably. You have to over prepare for anything that you do and give your 200% as success does not come to those who use shortcuts. Well shortcuts work for short timed campaigns but not in case of branding. Many a times, people ask can we build up a brand successfully in a short span of time? We can certainly run campaigns and gain success but building a brand is a process and not just an activity. Trust me, the answer lies in the first word of this paragraph. TRUST! According to a study, 90% of the audiences make up their mind, only by researching for that brand online. So, it all depends on what content you are offering to them. Creating and sharing valuable content with prospects can actually help in converting them into your loyal customers. Content Marketing is important for building a brand. Needless to say to it is the best strategic approach that you can use in building your brand. The stronger the approach, the better will be its output. Therefore you can keep 3 things in mind while leveraging your unique brand: 1.Building trust and loyalty: You can do so by sharing original and trustworthy content which grabs attention and fuels the process of creating a positive perception of the brand. 2.Practice SEO to enhance visibility: With increasing guidelines and strictness from google, keyword stuffing is no more a good idea. It is advised to use one keyword per 100 words in order to make your content look fresh. Also, to improve SEO, you need to create optimized content. The more content you have online with relevant keywords, the more content will be shown to users in their search results. Building a brand is a process and content marketing is one trustworthy platform to share your process with the consumers and stay relevant to them. 3.Highlight your knowledge expertise: No one knows your child better than you. Content marketing is one of the greatest opportunities for you to showcase your knowledge about the industry. Your content is your voice and the audience will go by the source...
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Are you small businessmen struggling to outrank your competitors? Do you want to promote your products and services locally to users nearby? Ready to capture the local markets through SEO in first phase of launch? If yes then this is the right read for you! Let us spend how 2-3 minutes to understand how brands are leveraging themselves in local markets through SEO. In this blog post I am going to share all the secret strategies that we have used to rank different websites in localities to specific cities of India and USA on the top of the Google for targetedlocal searches! Some of the following strategies helped us outrank the competitors on google listings and local searches for varied industry segments, from moving companies to holistic healers. Let us explore and understand the Local SEO (and feel free to share your ideas in comments below) What is local SEO? Local SEO is a part of SEO which only deals in ranking a website locally or providing it rank citations in a specified geographical area. It is mainly done for local businesses and is very helpful for small business owners as well as businesses with small teams especially those who believe in starting small and growing with perfection and ease. The keywords for local SEO are geographically bound with a prefix or suffix to make it an easy found in the local searches. For example- Best Movers in New Delhi, Holistic Healing in Navi Mumbai, Financial Planners in Delhi NCR etc. When anybody searches for these kind of keyword for a particular niche it suggests that they are very much clear and interested in hiring local only. Basics of Local SEO Google Business Optimization The basic steps of Google Business Optimization include: First of all we need to verify our local business listing on google. Add appropriate and same address used in website a small change can affect ranking. Any change in address should be avoided. Google will send you a pin to verify your business within7-10 days and then once you are verified your listing would appear in google business. Make sure this is done without a miss. To optimize your local listing in best manner possible – it...
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The best link building strategy is to create something awesome and let everyone know about it. ~ Tim Soulo Wondering why we are doing this post on our space at 30TH FEB because we are a brand management agency. Our client servicing team insists on sharing the significance of Mindful SEO Techniques and Content in your Branding Mix. Well this blogpost is about the basic SEO tips for your website. For those who plan to go digital with their business must take time to read this and understand as to why good content writing is the basic requirement for managing a brand in digital spaces. It cannot be just about posting stuff on your web spaces – namely Blogs, facebook, linkedin, pinterest or youtube for that matter. What matters is – how good is your content on each of it. Is the content good? Is it readable? Will people find relevance and truth in your content. And how it can be used as the best ingredient of your Digital Marketing. Let us understand the basic for Good SEO and understand through this Quick Guide to perfect SEO for your web portal. What Is SEO? SEO stands for Search Engine Optimization. It is a methodology of getting free or organic traffic from search engine by doing different optimization practices. SEO is a practice or art of getting visibility in search engines to attract more and more traffic to your website. No one goes to the second or third page of google to search any piece of information everyone wants to be on the first page this is why SEO is needed because the second page of Google is the safest place to hide a dead body. Well if you are optimizing and you not on the first page, you are losing your valuable customers. Don’t worry I am here to guide you, how to attract more visitors to your website. SEO is a time taking process involving many strategies, stages, and a good unique engaging content. It involves mainly two process- On Page Optimization Off Page Optimization In this post we will be covering the mindful SEO techniques and content for on page optimization. The subsequent post will cover the details...
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Content though underestimated holds a great importance for your brand building and its online reputation. With the digital marketing becoming significant and the increasing number of consumers online – brands are realizing it is important to have a strong online presence. Just reaching to the World Wide Web through a website is not enough anymore. What you need to do is to create an engaging space for the consumers who reach there looking for the relevant product/services. Gone are the days when a website & an email account were sufficient to connect the internet. Now consistency is not enough, the only brands which are working right and becoming better with time are those which are innovating – in service as well as in connections, in reach. Most of the bigger brands stick because they start innovating, offering add-on to the service umbrella and keep coming to the consumers with a newer approach every time. They do it because they know it is important to keep the content evolving. That can only happen if your brand is evolving and both these phenomenon work vice-a-versa. Keep Focus Content can be generated. You can hire content writers, talk about your projects, clients, experiences – all these are the easy ways of content development. Also you can write about the competition, the market scenario, the market trends and changing consumer preferences. While all of the above would help you in learning, you need to maintain focus. Focus on what is the purpose of this content. Are you trying to create a portfolio, an identity online which speaks for itself like a Business Development pitch. If that is the case, you need to check your content. Keep Focus – if the idea is to share information, you can all the above but if the focus is lead generation – focus on solutions. Are you offering a content which signals – your signature services? Does it depict that you could be a choice for a certain specific service? All these answers should come from the content. So, keep focus and maintain that the content takes care of the rest. Make it Relevant Relevance is another significant content strategy. Idea should not be have ample...
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