The world is evolving each day – technology, cyber security, environmental crisis is taking the front seat. Businesses have failed, some are trying to attain monopoly, others are diversifying and many are evolving from their traditional ethnics to the digital shoes. Freelancers are evolving as brands and brands are evolving into corporate houses and the corporate houses are busy with their employer branding – well! To keep it simple, they are busy with resource optimization. The world is becoming smaller; imagine we are trying to reach the consumer on their smart phones and even watches. We are trying to knock their screens – which is attainable with advertising budgets but apparently for Top of Mind Recall we need to BRAND well. Because ads result into instant success and the result of branding multi-folds. Branding is long term and leads to not just Sales but leads to References as well. Going further, we will talk about the Top 10 Investments Brand Owners must consider for the year 2019. The context is branding – readers are suggested to pick and infer or consult the author to link these points with their business intent for the year 2019. 1.Review your Brand Basics – Are they in line with your Current Business Intent and Practices. With the outpour of business strategy, online courses, quick webinars – it is obvious that we all get enticed with the kind of magic wands we are being offered online at the click or a swipe of our card – and apparently all these courses are promising a multi-fold business growth. There is nothing wrong in upgrading ourselves and keeping the business up-to-date but the points of consideration for any brand should be: How to keep it relevant to the brand goals? Is it going to help my business in any way? Do I need to communicate the same to my clients? Are they ready for the change? How will the team respond to this change? Are they equipped. And most importantly…. Is this in line with my business intent or the change need a particular treatment so that the Brand Evolvement is well received. 2. Ensure Cyber Security for your Brand Space Very basic yet significant....
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Are you small businessmen struggling to outrank your competitors? Do you want to promote your products and services locally to users nearby? Ready to capture the local markets through SEO in first phase of launch? If yes then this is the right read for you! Let us spend how 2-3 minutes to understand how brands are leveraging themselves in local markets through SEO. In this blog post I am going to share all the secret strategies that we have used to rank different websites in localities to specific cities of India and USA on the top of the Google for targetedlocal searches! Some of the following strategies helped us outrank the competitors on google listings and local searches for varied industry segments, from moving companies to holistic healers. Let us explore and understand the Local SEO (and feel free to share your ideas in comments below) What is local SEO? Local SEO is a part of SEO which only deals in ranking a website locally or providing it rank citations in a specified geographical area. It is mainly done for local businesses and is very helpful for small business owners as well as businesses with small teams especially those who believe in starting small and growing with perfection and ease. The keywords for local SEO are geographically bound with a prefix or suffix to make it an easy found in the local searches. For example- Best Movers in New Delhi, Holistic Healing in Navi Mumbai, Financial Planners in Delhi NCR etc. When anybody searches for these kind of keyword for a particular niche it suggests that they are very much clear and interested in hiring local only. Basics of Local SEO Google Business Optimization The basic steps of Google Business Optimization include: First of all we need to verify our local business listing on google. Add appropriate and same address used in website a small change can affect ranking. Any change in address should be avoided. Google will send you a pin to verify your business within7-10 days and then once you are verified your listing would appear in google business. Make sure this is done without a miss. To optimize your local listing in best manner possible – it...
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I have been working on a number of startups lately and I must say that each of them is equally exciting & challenging at times. The reason I decided to share this blogpost was to highlight how we can help startups and also at which all stages of Startup Building, i.e., from itch to idea and then launching it as a business unit. To startup is a thing of freaks but what if we tread carefully, work on and assess the idea to clarify and fine tune it before launching it for the audiences. We offer Startup Services, and that essentially starts with idea validation. And those who are sure and have tested the idea already, work with us on the latter stages of Startup Services. Stage 1: Idea Validation Most of the startups are passion driven and come with an idea and lot of excitement behind it. For some it is a parallel path and for others – ‘it is THE ONLY THING’. And that makes it all the more significant to ‘VALIDATE your START UP IDEA’. When a client comes to us with a certain start-up idea, we help them in ‘EVOLVING THE IDEA’ further and give it a ‘BUSINESS MODEL’ which shall have 2 appeals, first one is resonating with the target audience and second – revenue scheme. Following is the first stage of validating an idea for a Travel Startup, which is also a significant Startup Service to avoid failures: ——— Option 1: Travel Diaries Here the target would be – who is traveling and exploring options. Explore your options. What’s Different Photo Essay’s Cuisines to Explore Food for the soul / Know the people For Shopaholics Maps & Magazines —- Option 2: Travel Inspire Here the target will be – people with wish lists but not traveling. If Indian Millennial is to be captured for first 2 years of launch, concentrating on India will be a better option and economic also. In the option 2, we may not be creating a great pull for International Travelers but we can certainly create a pull for those – who have ‘India’ on the wish list. Why Travel How travel changed life Travel for Good Health Travel...
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Thank you for signing up. Let us help ourselves in Branding Better… Yes that is the purpose of this email series to help entrepreneurs & startups ‘brand better in 2016’. The idea is to help you validating your idea and to support you in the execution of that idea and thereby creating a B R A N D that counts. — Apparently, my last movie of 2015 was ‘Tamasha’ and it pumped me up and my entrepreneurial spirit. I am sharing this, as most of the readers of this email are entrepreneurs, business owners, startups and those who are keen on launching their business, saving an idea since long or trying for a parallel path. Sorry to go out of loop – but that is the magic of movie. People like us must watch it. It instills the belief that there is nothing wrong in following your heart and to get going with the powerful imaginations of our mind. —- Let us get started with 1st Email of Brand Better in 2016 series. Ruth Handler, is the co-founder of Mattel, Inc., the leading toy company of the world with brands like Barbie, Hot wheels etc. Most of the startups have the same story. The first fuel required in a start-up is Dream and Talent to make that dream executable. But did you know that most of the startups fail because they are brand myopic. We are in the age of millennial customers and that makes it all the more important to ‘BRAND’. We will quickly REVIEW your Business Idea and ascertain how well is it branded so far. You can take out a pen and paper and write the answers for yourself. #Consider this as the Activity 1. —————————————————————– What does your Brand name reflect? How is it perceived by your target audience? Is the name & brand identity conveying the brand message? Have you positioned the brand right? What values are we establishing? —————————————————————– Now that you are done with the above exercise, let us edit the above 5 points as per the following #Quick Tips on Brand Positioning & Establishment. BRAND NAME Your ‘brand’ name is the most pertinent part. It is not necessary that...
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It is really been long that I took time out to share updates on my entrepreneurial journey, experiences or hurdles, struggles or happiness, profits and losses! Unlike everyone else entrepreneurs cannot take it easy, they most of the times work for more hours, procrastinate due to tiredness and sometimes are found juggling between the dream run and reality. It is all so interesting, needs patience and needs dare to. It is been 5+ years of entrepreneurship for me and I kick-started this year with an agenda. Learning something and enhancing my skill-set, personality, friends or network was a part of it. Half the year gone by and I was yet to get a boost to do something exciting. I had been thinking of learning music, a new language etc. But being a business woman that I am, I chose a Digital Marketing Workshop to start with. It will help me brush up my digital skills and in turn will help my business, my work and it was for just 2 days of a weekend. So I enrolled for a digital reboot. And because I was excited about it, I had mailed my doubts & queries on module subjects to our trainer a day before the workshop! How mean, nope; how resourceful! Another good thing about this whole thing, I was looking forward to meet people, make connections, to reach out more entrepreneurs for ideas & inspiration and to make friends. I planned to reach on time and with the excitement and good habits I managed to reach early on day one. It was good as I got to connect with some of the participants and was happy to realize that many of them were entrepreneurs. And each one was exciting for the digital reboot with masterclass. The fact brought in some more positive energy. Continuing, here is brief about the session and my version of Three M’s. Hope you enjoy reading. ———————————————— The Opening Act was simple ‘Om Chanting’ and I quite liked the logic for doing this, it helps us gain ourselves together and let go the several kinds of energies we all carried from the pre-occupied hassled world. And guess what, because of this simple trick –...
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How to improve a brand’s presence in the online world depends a lot on that engine that’s driving the entire web world crazy! And that engine is our very well-known search engine, the first two alphabets of SEO (Search Engine Optimization). We also have understood by this time the theory that – it’s practically impossible to succeed in SEO without having great content strategy for your brand. I am sure we all have so many times looked and re-looked on how the campaigns that we were running for our brands and the tactics that we were using to promote it miserably failed to match the SEO rules. And by this time you may have also realized that doing SEO without legitimate and compelling content is only a half sided battle that you can never win. So, if you want to succeed in SEO and you plan on doing it the right way then follow the rules to develop the appropriate content strategy for your targeted audience. A content strategy that engages your audiences attracts links and converts traffic into business leads can be crafted by just one person who has a good understanding of the prospective markets. Outlined below are the steps that 30TH FEB has used to leverage our associate brands as a brand agency to serve entrepreneurs, brand marketers, startups and other businesses worldwide to successfully improve their brand performance. Your Brand’s Website is your Brand’s Identity A brand’s presence or identity is the image of a specific product or service that consumers connect with by identifying the name, logo, and tagline, tonality of the brand or design of the company who owns that exact image. In short, it’s the persona that a brand sets for its offerings so it can differentiate them from generic or competing products or services in the market. That formula is applied in SEO marketing also. The brand’s spirit should be tangible in every asset you create for consumer consumption. The writing style, the visual design and the themes of your content are all important elements where branding can be infused. When trying to understand a website’s business and brand identity, you can look at the following areas to get a quick...
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