Everyone on the internet keeps emphasizing the importance of content and calls it the king! But no content marketing campaign can reach its full potential without a tactful and foolproof strategy. If you don’t have a documented content strategy, you’re missing out on plenty of revenue. But creating a content strategy from scratch is not a child’s play. Gone are the days where business success or failure was just about getting lucky. Why would someone risk their efforts and resources going to waste when the least they could do is create a killer content strategy? What is a Content Strategy? A strategy that uses content to achieve business goals is a content strategy. As simple as that! For instance, if you’re looking forward to enhancing brand awareness, the first step is to concentrate on SEO. The goal should be to drive traffic to your platform by increasing the visibility of your website on the SERPs. A good content strategy enables sales, instigates customer satisfaction, attracts new prospects, and retains loyal customers. Now that it’s clear what a game-changer it can be, it’s time to start planning out your content strategy. Check out the 65 Tips to Create Powerful Brand Content here. How to Easily Start Planning Out Your Content Strategy It’s okay to be a little overwhelmed when you first start to plan it out. The whole point of this post is to make the process as transparent, seamless, and easy as possible. Making and executing a content strategy is not just about writing a few steps and being done with that. There are some vital parameters to consider without which your strategy won’t be 100% effective. Questions to Answer Before Planning Your Content Strategy Whether you’re planning a content strategy for your own business or someone else’s, here are some questions you need to know detailed answers for. This will help adopt a customized approach towards strategy creation and eliminate any vagueness at the beginning itself. 1. Who is your audience? t’s crucial to have a crystal clear idea of your target audience as it will help you determine the content channels and types for obtaining the best results. At all times you have to...
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We are in 2021 now and a fact that has been thoroughly established is that sales and Visual Marketing are connected. The energy that you have been spending on planning the right marketing strategy will be a determiner for brand growth and success. The vitality of visuals is getting exponentially high given how social media is having an impact on our everyday life. This also offers an amazing opportunity for staying at the forefront of the industry by incorporating visuals in the brand marketing strategy. Did you know that about 75% of digital marketers are making use of visuals for content strategy? Well, these numbers indicate the importance of visual marketing for the growth of a business. 10 Best Visual Marketing Strategies That You Can Try For Your Brand Growth: The marketing basic includes enhancing the reach and making sure the target audience remains engaged for enhanced sales. But how can one achieve that? We have created a list of top Visual Marketing strategies for helping you in brand growth and recognition. 1. Social Media and Visuals go together One of the most vital visual marketing elements is social media. The varied platforms are perfect for carrying out your visual campaign. It has to work as the nervous system of the effective strategy. Billions of people around the world stay connected with their profiles digitally each day and are consuming visual content. This also the reason why YouTube and Instagram are amongst the popular platforms. So make sure that you are making use of the brand-focused visual content over the social profile. Also, leverage this content on various marketing channels. 2. Have a Blog On Your Official Website One of the key SEO strategies remains the business blog as this is certain to generate traffic towards the website. When you add informative, helpful blogs over the website regularly, there is an evident traffic growth. Not just this, the search results will show you on a higher rank when the fresh content is shown over social media platforms. 3. Offer The Users The Best Experience Apart from the customer-centric approach, there are other contributing factors for having a successful Visual Marketing strategy. One of them is having...
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Change is the beauty of nature, agree? But what if the change is so rapid? Like the one in the world of web designing and branding. From the first web page to 1.9 billion sites, all in a few decades. We all took advantage of this, but branding tops the list. Want to know how? Hold on I’ll explain in this article. 1. Prominent Changes in Web Designing Around 42.3% of people are using the internet. Among them, the larger portion is for shopping. Have you visited the lavish high street store? But they are getting extinct as organizations are moving towards the website for their branding. It is significant to consider web design while branding online, as 94% of impression is of your web, not brand. Now let’s discuss the changes in web designing and how to use it best for branding. Hold on; we are about to go on an evolution ride. Increased Web Standard We all have witnessed the drastic changes in the standard of the website in previous decades. The security, aesthetics, page speed, content formatting, and CSS3 designs have evolved. The copyright and plagiarism were nowhere in the frame previously. Even the security concerns were relatively common with those old websites. I still remember sitting and waiting for the website to work for minutes. Now we have to click, and the page appears. This is all due to the advancements in the website designing. The adaption of advance features and browsers are the main element that enhances the web standard. This also made internet entrepreneur like Chahal earning $200 million. Inclusion of Social Media Decades ago, the social media platforms were still in a struggle, agree? Yes, we all have to use it on our desktop computers only in initial days. The rapid change in mobile development technology boosts social media usage. Now people are converting into a social media freak. The web developers use this boost for their development. They start integrating social media accounts as security checks; they also link users’ social activities with their web. This enables businesses to use these platforms for promotion purposes. Almost all of the businesses are now using it. Yes, this all starts from here....
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Red Bull, Coca Cola and Ford, those are the brands that always believed in being illogical at times. Every time, they did it they experienced grand success. Call it the weirdness, rawness logic or just illogic – it has worked because it lived the brand expectations. For picking a great ‘Brand Name’ you need to believe in the purpose of your business first and have a clear understanding of your target audience. Once you know that, it’s time to embark on the journey with a perfect Brand Name. Having worked on 18+ brand names, our chief brand strategist believes that knowing the above mentioned two things is all you need before you get to picking the right brand name for your business. “Every brand name should have a story of its own”, she quips quoting some of the most popular brand naming examples. Why do you need a good Brand Name for your business? The brand image of a business as a whole adds credibility to product efficacy and provides an assurance of quality, letting consumers know what they can expect when they buy a product. The brand name is one of the most powerful assets that help in building on that image. Building and maintaining a brand identity helps make it clear to target customers what your company is about and how your products and services benefit them. And the brand name along with the logo and tagline needs to be the adjective that defines your brand’s character. Every business wants to stand out to attract more attention and connect with people to be memorable. One way to do that is with a memorable business name. Because one of the first things a potential customer learns about your business is its name, it’s vital that the name makes an impact. And when someone comes up with an intriguing or interesting naming technique, others follow suit, creating a name trend. Brand names need to be memorable, hint to function, shift thinking, and sometimes become syn. For example take- Google, Starbucks, Amazon, Pinterest, Blackberry, and Netflix. Successful brand names tap the intersection between brand expression, differentiation, and consumer impact and fulfill the following criterias: Branded: the name...
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Will video marketing help you grow your business? Well, Yes. But Why? You may ask. Would you prefer to go through a whole book of 100-200 pages to understand a topic or watch a tutorial video of 20 minutes? Watch the video! Simply because it saves time, has visual effects that help in learning faster, and it’s more convenient. This human psychology works the same for everyone around the world. Here’s where video marketing comes into the picture. Video marketing integrates engaging videos into a marketing campaign to increase customer engagement. It doesn’t matter if you are a freelancer, small business, or a multinational corporation. Video marketing is a powerful way to make your business stand out from the crowd. A video is more eye-catching and downright memorable. And that’s the whole point of marketing- to attract more customers and make them remember you. A video is an incredible way to connect with your customers. It leads them towards taking action ( to buy your product or service). A video is 53 times more likely than a text page to appear on top of the search engines. Advantages of Video Marketing Trust and credibility: Video is the perfect way to build a personality for your business. A personality to match the temperament of your niche market. So that you are able to connect with your customers and build trust. Reachability: If the video is interesting the customers hit that share button often. Hence reachability increases. Search engine optimized: Search engines love videos as it gets more clicks than on a text article. Compelling: It is way easier to convey your thoughts or messages through videos. Visuals are attractive. Thus, a video is more impactful when it comes to creating an image or perception of something. Do Brands need a video marketing strategy? This idea isn’t new. What has changed is how important video has become on every platform and channel. Everyone is very much active on some form of digital media platform. People are not confined to traditional television programs for entertainment and information. Earlier the majority of customer base had one medium of video commercials i.e., television. Now with the internet number of platforms...
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A decade. It feels like yesterday when I started with one goal, “to give my best and sustain for the first 2 years” thinking I can always get back to a job if this didn’t work out And after the first 2 years of running this ‘business’ I told myself, “You can’t quit – how about another 2 years of grind and hard work”. This commitment brought me to year 4. Where I went for reinvention and it resulted in a rebrand. The transition from this (old logo) to this (new logo) brought in a lot of clarity. By this time I had convinced myself that ultimately it is the good work that matters. So I should keep doing it. More so because we knew the magic of running a business lies in repeat or retained business and not precisely in the number of projects you do. That clarity helped in streamlining operation and we quickly transitioned from a shared office with interns and part timers to independent office space and our first set of employees. Oh yes! Before that we only had virtual employees and I am grateful that they are part of our team until today. That was a defining moment for us because we were falling in love with the smell of our new office, our branding on the walls and the creative environment that we all had cultivated together. So the year was 2019 and we had already spent three years at this place. Thanks to growth and love of our clients, we wanted a slightly bigger space! If you have been reading these updates that I send on every anniversary of 30TH FEB, for a few years, you must have realized that ~ we are the slow and steady kinds! We only change when we are sure about them. So at this point, we felt ready to take the leap.This leap was less about moving to a bigger space, and more about steadfastness. As an entrepreneur I had started missing out on a lot of things. Plus there was a to do list on what I wished to do badly. No I wouldn’t say it just happened because business and serving to the...
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