The world is evolving each day – technology, cyber security, environmental crisis is taking the front seat. Businesses have failed, some are trying to attain monopoly, others are diversifying and many are evolving from their traditional ethnics to the digital shoes. Freelancers are evolving as brands and brands are evolving into corporate houses and the corporate houses are busy with their employer branding – well! To keep it simple, they are busy with resource optimization. The world is becoming smaller; imagine we are trying to reach the consumer on their smart phones and even watches. We are trying to knock their screens – which is attainable with advertising budgets but apparently for Top of Mind Recall we need to BRAND well. Because ads result into instant success and the result of branding multi-folds. Branding is long term and leads to not just Sales but leads to References as well. Going further, we will talk about the Top 10 Investments Brand Owners must consider for the year 2019. The context is branding – readers are suggested to pick and infer or consult the author to link these points with their business intent for the year 2019. 1.Review your Brand Basics – Are they in line with your Current Business Intent and Practices. With the outpour of business strategy, online courses, quick webinars – it is obvious that we all get enticed with the kind of magic wands we are being offered online at the click or a swipe of our card – and apparently all these courses are promising a multi-fold business growth. There is nothing wrong in upgrading ourselves and keeping the business up-to-date but the points of consideration for any brand should be: How to keep it relevant to the brand goals? Is it going to help my business in any way? Do I need to communicate the same to my clients? Are they ready for the change? How will the team respond to this change? Are they equipped. And most importantly…. Is this in line with my business intent or the change need a particular treatment so that the Brand Evolvement is well received. 2. Ensure Cyber Security for your Brand Space Very basic yet significant....
Read More
The best link building strategy is to create something awesome and let everyone know about it. ~ Tim Soulo Wondering why we are doing this post on our space at 30TH FEB because we are a brand management agency. Our client servicing team insists on sharing the significance of Mindful SEO Techniques and Content in your Branding Mix. Well this blogpost is about the basic SEO tips for your website. For those who plan to go digital with their business must take time to read this and understand as to why good content writing is the basic requirement for managing a brand in digital spaces. It cannot be just about posting stuff on your web spaces – namely Blogs, facebook, linkedin, pinterest or youtube for that matter. What matters is – how good is your content on each of it. Is the content good? Is it readable? Will people find relevance and truth in your content. And how it can be used as the best ingredient of your Digital Marketing. Let us understand the basic for Good SEO and understand through this Quick Guide to perfect SEO for your web portal. What Is SEO? SEO stands for Search Engine Optimization. It is a methodology of getting free or organic traffic from search engine by doing different optimization practices. SEO is a practice or art of getting visibility in search engines to attract more and more traffic to your website. No one goes to the second or third page of google to search any piece of information everyone wants to be on the first page this is why SEO is needed because the second page of Google is the safest place to hide a dead body. Well if you are optimizing and you not on the first page, you are losing your valuable customers. Don’t worry I am here to guide you, how to attract more visitors to your website. SEO is a time taking process involving many strategies, stages, and a good unique engaging content. It involves mainly two process- On Page Optimization Off Page Optimization In this post we will be covering the mindful SEO techniques and content for on page optimization. The subsequent post will cover the details...
Read More
I have been working on a number of startups lately and I must say that each of them is equally exciting & challenging at times. The reason I decided to share this blogpost was to highlight how we can help startups and also at which all stages of Startup Building, i.e., from itch to idea and then launching it as a business unit. To startup is a thing of freaks but what if we tread carefully, work on and assess the idea to clarify and fine tune it before launching it for the audiences. We offer Startup Services, and that essentially starts with idea validation. And those who are sure and have tested the idea already, work with us on the latter stages of Startup Services. Stage 1: Idea Validation Most of the startups are passion driven and come with an idea and lot of excitement behind it. For some it is a parallel path and for others – ‘it is THE ONLY THING’. And that makes it all the more significant to ‘VALIDATE your START UP IDEA’. When a client comes to us with a certain start-up idea, we help them in ‘EVOLVING THE IDEA’ further and give it a ‘BUSINESS MODEL’ which shall have 2 appeals, first one is resonating with the target audience and second – revenue scheme. Following is the first stage of validating an idea for a Travel Startup, which is also a significant Startup Service to avoid failures: ——— Option 1: Travel Diaries Here the target would be – who is traveling and exploring options. Explore your options. What’s Different Photo Essay’s Cuisines to Explore Food for the soul / Know the people For Shopaholics Maps & Magazines —- Option 2: Travel Inspire Here the target will be – people with wish lists but not traveling. If Indian Millennial is to be captured for first 2 years of launch, concentrating on India will be a better option and economic also. In the option 2, we may not be creating a great pull for International Travelers but we can certainly create a pull for those – who have ‘India’ on the wish list. Why Travel How travel changed life Travel for Good Health Travel...
Read More
Thank you for signing up. Let us help ourselves in Branding Better… Yes that is the purpose of this email series to help entrepreneurs & startups ‘brand better in 2016’. The idea is to help you validating your idea and to support you in the execution of that idea and thereby creating a B R A N D that counts. — Apparently, my last movie of 2015 was ‘Tamasha’ and it pumped me up and my entrepreneurial spirit. I am sharing this, as most of the readers of this email are entrepreneurs, business owners, startups and those who are keen on launching their business, saving an idea since long or trying for a parallel path. Sorry to go out of loop – but that is the magic of movie. People like us must watch it. It instills the belief that there is nothing wrong in following your heart and to get going with the powerful imaginations of our mind. —- Let us get started with 1st Email of Brand Better in 2016 series. Ruth Handler, is the co-founder of Mattel, Inc., the leading toy company of the world with brands like Barbie, Hot wheels etc. Most of the startups have the same story. The first fuel required in a start-up is Dream and Talent to make that dream executable. But did you know that most of the startups fail because they are brand myopic. We are in the age of millennial customers and that makes it all the more important to ‘BRAND’. We will quickly REVIEW your Business Idea and ascertain how well is it branded so far. You can take out a pen and paper and write the answers for yourself. #Consider this as the Activity 1. —————————————————————– What does your Brand name reflect? How is it perceived by your target audience? Is the name & brand identity conveying the brand message? Have you positioned the brand right? What values are we establishing? —————————————————————– Now that you are done with the above exercise, let us edit the above 5 points as per the following #Quick Tips on Brand Positioning & Establishment. BRAND NAME Your ‘brand’ name is the most pertinent part. It is not necessary that...
Read More
Internet and communication technology have advanced way too much. It gives the power to potential customers out there to look for solutions to their problems online without having to put efforts for travelling, visiting the market places which in a way also cuts the possible costs that can occur. Moreover e-business has become the latest trend in present scenario. It becomes imperative for any business to create an online presence. Here the website comes into picture. A website is your first impression to your prospective clients. It enables the potential customers to view what you have to offer to them. It makes them able to access the needed information anytime and anywhere. The more detailed you are – the higher the trust levels of your visitors. The information or the content you provide on website ought to be true and relevant. A website helps in creating a perception in the minds of clients/customers that we have necessary knowledge about the business. A simple question you should think before you start writing the content for your website – Are we offering solutions to their problems? The more detailed you are about a subject – the chances of a positive call to action double. Imagine if you have put less information, the visitor will lose interest in the middle and there are chances they will drift away to get better results for their queries. Is it important to know your website visitors in advance? Yes. Once you have the idea what are the current trends of the market, you understand what client/customer is looking for. This gives you the confidence to develop the right offer for right customer. Certainly when you know in advance what information the customers will be checking out on your website, you will be able to provide more meaningful information. In a nut shell it gives a sense and a purpose to your work. You cannot mention complexities on the website as not all users are equally educated on the subjects equally. So the language has to be simple and approachable – heavy jargon and tough English is not advised. It only confuses your visitors and those who are naive will only switch to simplified sites. That...
Read More
How to improve a brand’s presence in the online world depends a lot on that engine that’s driving the entire web world crazy! And that engine is our very well-known search engine, the first two alphabets of SEO (Search Engine Optimization). We also have understood by this time the theory that – it’s practically impossible to succeed in SEO without having great content strategy for your brand. I am sure we all have so many times looked and re-looked on how the campaigns that we were running for our brands and the tactics that we were using to promote it miserably failed to match the SEO rules. And by this time you may have also realized that doing SEO without legitimate and compelling content is only a half sided battle that you can never win. So, if you want to succeed in SEO and you plan on doing it the right way then follow the rules to develop the appropriate content strategy for your targeted audience. A content strategy that engages your audiences attracts links and converts traffic into business leads can be crafted by just one person who has a good understanding of the prospective markets. Outlined below are the steps that 30TH FEB has used to leverage our associate brands as a brand agency to serve entrepreneurs, brand marketers, startups and other businesses worldwide to successfully improve their brand performance. Your Brand’s Website is your Brand’s Identity A brand’s presence or identity is the image of a specific product or service that consumers connect with by identifying the name, logo, and tagline, tonality of the brand or design of the company who owns that exact image. In short, it’s the persona that a brand sets for its offerings so it can differentiate them from generic or competing products or services in the market. That formula is applied in SEO marketing also. The brand’s spirit should be tangible in every asset you create for consumer consumption. The writing style, the visual design and the themes of your content are all important elements where branding can be infused. When trying to understand a website’s business and brand identity, you can look at the following areas to get a quick...
Read More
