Attending the leads is never considered as a strategic task. It is always believed to be a sales team thing. Customer oriented brands keep the doors of communication open. Attending a lead does not mean asking them a question via social media every now and then or sending the feedback questionnaires. It is about making [...]
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I recently read about Joe Wicks, the ‘Lean in 15’ creator. This is what he said about starting his popular space ‘thebodycoach’ on snapchat. His words are, he was sleeping, eating, bathing and waking up on snapchat. All this very consistently. I read one of his press interviews that said, “I Snapchat when I wake [...]
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‘Free’ version gets the users hooked to your product. As users, if we have the option to commit to a plan, that is not paid the chances of us signing up get doubled. The idea is to give users enough access so that they can get some benefits out of it. Let them come back [...]
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Pattern interrupts are powerful. They shakeup a person’s typical thoughts, in all probability initiates action. Breaking the pattern doubles the chances of something new to take place. Brands often use, Humor | Controversy | Odd | Weird and the Unexpected as a strategy to break the patterns. KFC made this beautiful video, it is humorous [...]
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Did you notice the festive aura in the ad campaigns? The ads and promos have a different vibe of cheer and happiness, the PR machines are talking about the festive collections, even the OTTs are promoting Christmas releases already. Festive Rush is good for product oriented brands. That is something that most of the marketers [...]
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Airbnb is offering free accommodation to 20,000 refugees from Afghanistan around the world. The accommodation platform will offer temporary stays to help them settle. “I hope the Airbnb community will provide these 20,000 refugees not only a safe place to rest and restart, but also a welcome home”, tweeted the director Brian Chesky. Brands need [...]
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