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Attend to Leads – Improvise the Brand Metrics for Brand Growth

Attend to Leads – Improvise the Brand Metrics for Brand Growth

By on Oct 19, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Attending the leads is never considered as a strategic task.  It is always believed to be a sales team thing. Customer oriented brands keep the doors of communication open.  Attending a lead does not mean asking them a question via social media every now and then or sending the feedback questionnaires.  It is about making [...]

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Break the Pattern for Higher Brand Engagement and Brand Growth

Break the Pattern for Higher Brand Engagement and Brand Growth

By on Sep 21, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Pattern interrupts are powerful. They shakeup a person’s typical thoughts, in all probability initiates action. Breaking the pattern doubles the chances of something new to take place. Brands often use, Humor | Controversy | Odd | Weird and the Unexpected as a strategy to break the patterns. KFC made this beautiful video, it is humorous [...]

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Festival Season is here. Time to pull up your Brand Marketing Campaigns

Festival Season is here. Time to pull up your Brand Marketing Campaigns

By on Sep 14, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Did you notice the festive aura in the ad campaigns? The ads and promos have a different vibe of cheer and happiness, the PR machines are talking about the festive collections, even the OTTs are promoting Christmas releases already. Festive Rush is good for product oriented brands. That is something that most of the marketers [...]

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Be a Friendly Brand for Top of Mind Customer Recall

Be a Friendly Brand for Top of Mind Customer Recall

By on Sep 7, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Airbnb is offering free accommodation to 20,000 refugees from Afghanistan around the world. The accommodation platform will offer temporary stays to help them settle. “I hope the Airbnb community will provide these 20,000 refugees not only a safe place to rest and restart, but also a welcome home”, tweeted the director Brian Chesky. Brands need [...]

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