By Jigyasa on Apr 8, 2011 in 30TH FEB |
A lot is been said and discussed about, Idea – Generation, Idea – Sharing & Idea Execution. Entrepreneurs take up an idea quickly but only...
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By Jigyasa on Feb 15, 2011 in Brand Strategy, Marketing |
Wedding Party at Mc Donald – Whoa! Now that’s news? Yes, 14th Feb,2011 and Mc Donald’s HongKong has launched amazing sideline called- “McWeddings”. What an innovation...
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By Jigyasa on Jan 26, 2011 in Marketing |
Have you been to malls….? Do you enjoy or appreciate the mall decor and events at mall. The lavish lights on Diwali and the all...
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By Jigyasa on Jan 22, 2011 in Communication Strategy, Marketing |
Picture this – You at a mall…..people gathering obnoxiously and you just wondering- what in the world has gone wrong with the entire world as...
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By Jigyasa on Dec 31, 2010 in 30TH FEB |
observations-learning-experience-insights
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By Jigyasa on Nov 6, 2010 in 30TH FEB |
observations-learning-experience-insights
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By Jigyasa on Oct 5, 2010 in Brand Strategy, Marketing |
Be Alert of the ‘New & Improved’ Marketing: Alright, these days I have been reading about the post recessionary marketing which most of the brands...
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By Jigyasa on Aug 15, 2010 in 30TH FEB |
observations-learning-experience-insights
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By Jigyasa on May 7, 2010 in Marketing |
Imagine a Coke in Green color? Couldn’t! Well that is exactly how it is surprising the entire marketing world. Brands which believed in Red as...
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By Jigyasa on Feb 28, 2010 in Communication Strategy |
McDonald’s –The Joy of little things! Disclaimer: The intentions behind the post are not to promote Junk food. The post is about the effective GLOCAL...
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By Jigyasa on Jan 30, 2010 in Brand Strategy, Communication Strategy, Marketing |
Title : Save Girl Child Title: Parenting is by example. Headline: Children learn fast. Don’t fight at home. Title: Stop Racism Headline: Defend Human Rights...
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By Jigyasa on Jan 5, 2010 in 30TH FEB |
With the Commencement of 2010, lets explore the 10 Commandments of Branding & Marketing…..they are surely not the things but they are going to be...
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By Jigyasa on Dec 5, 2009 in Brand Strategy, Communication Strategy, Marketing |
Wondering as what the title has to say? Well, this one is about Digital Marketing & more precisely the quick adoption by the bollywood biggies....
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By Jigyasa on Oct 10, 2009 in 30TH FEB, Communication Strategy |
Recently came across a wonderful & quick read which I think is very useful for any brand assignment. Colors are all good but going for...
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By Jigyasa on Oct 1, 2009 in Entrepreneurship |
Going by the economic background, India undoubtedly has got a long list of successful world class & world renowned entrepreneurs. Otherwise also more then half...
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By Jigyasa on Sep 24, 2009 in Brand Strategy, Communication Strategy, Digital Branding |
Now I am sure you are no more wondering what I am talking about here. You must have noticed Kajol on television, where she tells...
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By Jigyasa on Sep 19, 2009 in 30TH FEB, Brand Strategy, Marketing |
Green is in……… Yes, with the years of hue & cry about the ozone depletion, mankind has finally realized the importance of going green &...
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By Jigyasa on Sep 11, 2009 in Communication Strategy, Marketing |
Retailing is booming. Really! The Attrition rate in retail is comparatively high in retail then as compare to the other employment options in the industry....
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By Jigyasa on Sep 9, 2009 in Brand Strategy, Communication Strategy, Marketing |
Everyday ambience, Sharp Humor, Single Message, Plain Straight Truth – on face brings lot of relevance in any marketing communication. That’s how the magical...
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By Jigyasa on Sep 3, 2009 in Brand Strategy, Communication Strategy, Marketing |
Colors- have always been a major aspect in brands & branding strategy. Here, I am not talking about the significance of colors in branding but...
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