Communication Strategy

Website Content Strategy for a Start-up

Website Content Strategy for a Start-up

By on Aug 8, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Entrepreneurship | 0 comments

Internet and communication technology have advanced way too much. It gives the power to potential customers out there to look for solutions to their problems online without having to put efforts for travelling, visiting the market places which in a way also cuts the possible costs that can occur. Moreover e-business has become the latest [...]

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Improve Brands socially through Content Strategy

Improve Brands socially through Content Strategy

By on Jul 27, 2015 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing, Start-up Brands | 0 comments

How to improve a brand’s presence in the online world depends a lot on that engine that’s driving the entire web world crazy! And that engine is our very well-known search engine, the first two alphabets of SEO (Search Engine Optimization). We also have understood by this time the theory that - it’s practically impossible [...]

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Logo Design – Most Common Mistakes to Avoid

Logo Design – Most Common Mistakes to Avoid

By on Nov 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 2 comments

  eraser and word mistakes Logo design A logo helps in creating brand identity for a company. Logo is the first thing a reader may notice before reading the entire text.  For any brand logo is an important element because they are the major graphical representation of an organization. The combination of colors, fonts and [...]

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Brand Voice – Do the Brands need to draw a Line?

Brand Voice – Do the Brands need to draw a Line?

By on Jul 18, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing | 0 comments

Brand Voice is how a brand speaks to its customers.  It is the way they communicate through a fancy copy, a strong message, an advertisement campaign and a TVC (television commercial). It also includes their messages in new media, how they interact with the customers on social media, what messages they spread, what network they [...]

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