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Communication Strategy

Break the Pattern for Higher Brand Engagement and Brand Growth

Break the Pattern for Higher Brand Engagement and Brand Growth

By on Sep 21, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Pattern interrupts are powerful. They shakeup a person’s typical thoughts, in all probability initiates action. Breaking the pattern doubles the chances of something new to take place. Brands often use, Humor | Controversy | Odd | Weird and the Unexpected as a strategy to break the patterns. KFC made this bful video, it is humorous [...]

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Festival Season is here. Time to pull up your Brand Marketing Campaigns

Festival Season is here. Time to pull up your Brand Marketing Campaigns

By on Sep 14, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Did you notice the festive aura in the ad campaigns? The ads and promos have a different vibe of cheer and happiness, the PR machines are talking about the festive collections, even the OTTs are promoting Christmas releases already. Festive Rush is good for product oriented brands. That is something that most of the marketers [...]

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Be a Friendly Brand for Top of Mind Customer Recall

Be a Friendly Brand for Top of Mind Customer Recall

By on Sep 7, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Airbnb is offering free accommodation to 20,000 refugees from Afghanistan around the world. The accommodation platform will offer temporary stays to help them settle. “I hope the Airbnb community will provide these 20,000 refugees not only a safe place to rest and restart, but also a welcome home”, tweeted the director Brian Chesky. Brands need [...]

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Start a Telegram Channel to boost Brand Community

By on Aug 31, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Telegram surpassed 500 million active users in January this year. Telegram is no longer just a Pro version of whatsapp but it is fast getting better at multiple fronts. From background animations to 2-step verifications, from group video calls with upto 1000 viewers to screen sharing with sounds, this community platform is leaving no stone [...]

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