I just finished watching the JK Rowling movie, ‘Magic beyond Words’. I loved it to the core, felt at ease with myself as an entrepreneur, smiled and wondered that we are all products of our consistent efforts. 

Branding is a one time thing, for most business owners.

 

 

 

Brand identity and development can be one time. Branding however is all about consistent brand marketing to retain the mindshare of your consumers mind. You need to stay consistent in branding and in this quick video, I am sharing some easy and quick tips around on ‘how to stay consistent in branding’?

• Share your story, in fact every chapter of it.
• Keep your customers posted – about new service, offers and even benefits.
• Introduce the new things to your audience, it could be in a newsletter, on social media and even personalized offline engagement.
• Celebrating openly, we all noticed how brands are celebrating the Olympics Gold.
• Keep experimenting with your brand communication and share regularly. A new space, a new site, a new emailer, a new product, a new process – all these help a brand grow.
• Collaborate often.
• Repurpose your content.
• Create a standardized communication process. 

Keep your business actions aligned with your brand. That makes your marketing persuasive and therefore drives business results. 

Is your brand consistent? Want an expert to look at your brand consistency and check? write to us at: ask@30thfeb.com