Personal Branding

Personal Branding Beyond Influencer Marketing

Personal Branding Beyond Influencer Marketing

By on Sep 21, 2020 in 30TH FEB, Personal Branding | 0 comments

Wikipedia defines Personal Branding as the conscious and intentional effort to create and influence public perception of an individual. It is a process of positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition. The goal of Personal Branding is to advance an individual’s career, increase their circle of influence, and have a more considerable impact. Many leading entrepreneurs have risen to be even bigger personal brands than their business brands, for example, Elon Musk, people know ‘Tesla‘ and ‘SpaceEx’ because of him. He carries an aura around his activities, his words, his presence and his work ~ that’s the kind of difference personal branding can bring about. Whereas, Influencer Marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencer marketing is also called influence marketing. It is a relationship between a brand and an influencer. This relationship is to achieve specific targets and goals, where the Influencer promotes the brand’s products or services through various social media platforms such as Facebook, Instagram, YouTube etc. Several brands use influencer marketing to promote their products and services and are thriving. And act as a guide for doing influencer marketing in the right way, you won’t find strategic success by sending free things out to everyone who asks, but an influencer campaign takes deliberate planning and targeting. One of them is Daniel Wellington, the most recognized name in the business of watches. They focus on micro-influencer rather than big celebrities. They offered little more than a free watch in exchange for a post on their Instagram. Each time DW sends a watch to an influencer, they are asked to communicate a discount code to their followers. This helps in tracking the initial results of the influencer campaign and see the visibility. Back home if we look at the recently trolled campaigns of White Hat Jr. for too much of digital advertisements, the brand is fast gaining popularity due to the aggressive digital campaigns and also the array of celebrity mom and dad influencers starting from Madhuri Dixit, cricketers Shikhar Dhawan and...

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How to build a personal brand

How to build a personal brand

By on Jun 5, 2020 in Personal Branding | 0 comments

  What happens when a two year old, who can barely see from a car window, jumps in excitement after he comes across the bright yellow logo of McDonald’s?  Did he read the sign?  What do you think must be the reason behind this excitement? The only answer to this is, the connection that he might have with that place, the look & feel, the persona. Maybe his parents visit the outlet sometimes to fetch him a happy meal! If a two year old could relate that yellow sign with fries and burgers… we know that McDonald’s is just doing it right! The connect they feel with Uncle Mc Donald is even special, it is the perfect photo-op and brand recall strategy.  Building up a brand that is recognizable to each and every segment of the population, no matter what country or age group they belong to, separates you from the ordinary. And the only way to do that is by PERSONAL BRANDING. As per Wikipedia, Personal Branding was first talked about & introduced in 1937 by Napoleon Hill in his book ‘Think and Grow Rich’. The idea surfaced later in the 1981 book Positioning: The Battle for Your Mind, by Al Ries and Jack Trout. More specifically in “Chapter 23. Positioning yourself and Your Career – You can benefit by using positioning strategy to advance your own career. Key principle which is still talked about is: Don’t try to do everything yourself. Find a horse to ride”. Personal Branding emerged in late 80’s as a phenomenon to stand out in the crowd. On one hand the corporate adopted it as a leadership requirement but the HR industry looked at it from the social perspective. Gone are the days when good scores, a list of extra-curricular achievements would help us define and build the career path, the social recruitment finds us as the personality, our thought process, the kind of group activities and participation we do in such groups.  Currently, we can say that Personal Branding is one of the most sought after Career Marketing tool.    Understand PERSONAL BRANDING   Traditionally, branding was limited to businesses and the only expected outcome was sales. But today, it preaches to bind...

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Pick a Brand Agency for your Business

Pick a Brand Agency for your Business

By on Jun 25, 2015 in 30TH FEB, Brand Strategy, Digital Branding, Entrepreneurship, Personal Branding, Start-up Brands | 1 comment

HAVE YOU PICKED THE RIGHT BRAND AGENCY FOR YOUR BUSINESS? KNOW HOW TO PICK ONE. Are you like most entrepreneurs, who have invested their heart into their venture? Are you one of those, who have always known to start up their own? Are you among those business men who put their brand name before revenue? Do you believe in long term business credibility then instant profits? If you are likely the ones mentioned above then I am sure you also believe that your business is for a larger purpose, an extension of your existence and you want to grow with it, each passing day. Well to be noted that there are many aspects that should be considered in order to grow a business, one of the most important being brand building. Now when talking about brands, we see them everywhere – from Mango in US to Mochi in India, from Apple in US to Blackberry in Canada. So irrespective of big or small, you got to invest on branding in order to build it strong. Branding need not be a fancy affair or cost you a fortune; it needs to pick your brand’s strength and values and epitomize them in every piece of marketing collateral you have and in every action you take. The right kind of brand agency will help you stand out. @30THFEB we recommend to Brand Safe i.e., Choose a Concept. Have a story. Now, once you decide to brand your business, the foremost dilemma you will face is that which branding agency fits best for your kind of trade. Also on the second thought, whether to hire an agency or to do it all in-house. It’s a challenge. Now-a-days, thousands of different agencies exist. From freelancers on Behance to 10-men experimental shops to enormous traditional firms with a global reach, and everything in between – the choice is just overwhelming. With so many options out there, selecting the right agency for you can become something of a headache. However, following a few simple rules and considering few do’s and don’ts will ensure you end up with the perfect brand design agency for your business. Set your branding budget and choose from what you can afford...

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Personal Branding – Need & Benefits

Personal Branding – Need & Benefits

By on Mar 26, 2015 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Why do we need Personal Branding? Isn’t the name, qualifications or just a business card enough? No. They are not. In today’s work environment when not only the resumes, interviews, hiring, consulting etc all operations have gone virtual but in fact the organizations have got into virtual hiring – personal branding has become a must. It is important to put your credentials transparent in the best way possible. Nobody has got the time to spend in hunting – they need to come across things which are most relevant & appropriate for their requirements and that one quick solution is possible through Personal Branding. Personal Branding eliminates the gap between what you know about yourself and you want them to know too. Need for Personal Branding: To talk about the reasons which created the need for personal branding, we will quickly understand the shift in work environments through this diagram:   Above are the major reasons which are responsible for the emergence of Personal Branding. And if we turn the arrows from centre to out, they are the areas where a Personal Brand stands out.  Let us understand each one of these: Virtual Business World: We live in a virtual world and so do the businesses. Be it a simple website or a web seminar, almost everything can be done online. Meeting people is still considered a good thing but a meeting doesn’t hold up a business interaction or a deal. If you are present online, you can connect and do business. But like you, there are millions of options available virtually and if want to be noticed as among the best options available – Personal Branding is the key. How you position yourself in the virtual world, what are your visible interests and even the kind of interactions you have with the friends online – count! All these things combined together with your personal details and professional accomplishments create your Personal Brand. Networking Emphasis: Networking is the key to success in the present day work culture. Companies look for experts in each & every field, there is no hesitance is hiring based on age, experience, qualifications etc, and people are always looking for the most appropriate candidature and that...

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Budget Branding

Budget Branding

By on Dec 22, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

When I sat down to pen down this particular blog, the one very old proverb was going on in my head, ‘Money begets money’. How wonderfully it sets the preface of this article. When you set up a particular business you aim to earn more from it only after investing a certain amount –  most likely called the budget. A budget kind of dictates how your business will be run on the beginning, what promotions you will have, where your business will be located and off course how much profit it would bring in. People tend to invest more at places that may not bring any revenue or tend to promote in a way that may not create any awareness about the brand. That needs to be avoided. A good brand identity, few free of cost promotional ways, knowing your TG well etc. can bring you more business or create strong awareness without burning holes in your pockets. We have talked about Smart Branding to gain the cost advantage but here we want to highlight the significance of Budget Branding. First & Foremost, why is budgeting important if you are planning a start-up or you want to take your brand identity to a next level? Saves your Brand from Myopic Agenda’s Budgeting is important because many a times, businesses start with myopic agendas with only profit motive. Well the basic intent of any business is – Profit but at the same time, we need to understand the timing & value an investment brings. Brand identity design is a onetime cost and hence shall not be compromised on. If the budgets are really low – it should be planned effectively. Helps you Prioritize A branding budget helps you prioritize. There are businesses which need perfect packaging more than the social media. And there are business which need perfect creative image and rest all can wait. To have a budget in the initial stage – helps you prioritize and hence you can spend smartly. Not all the businesses required social presence. It is a myth being sold by the marketers. A clear identity and a clean website can solve the purpose for many. Helps you in Future Planning When you budget,...

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What not to do when you Re-Brand? (Re-branding)

What not to do when you Re-Brand? (Re-branding)

By on Apr 2, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative journey, the competitions and the friends come as a great influence and you tend to listen to all of them and hence making the entire task difficult. Since we have worked on few re-branding assignments, we thought to share ‘things which one should not do when they re-brand’. These are significant and also save time & effort. This is post 5 in the series. Do Not Over Think You have one or may be few reasons which made you choose to Re-brand. And you should work on those reasons and stop over thinking. It ruins the very idea and leaves not only you but the identity confused too. DO Not Limit it to the Design Many times people presume that changing the logo and the collaterals is enough to symbolize re-branding. Change the notion; remember a Branding includes all the spaces your brand touches. Changing the mere designs doesn’t signify re-branding. You need to change the brand environment – offline and online. If you are touching the brand colors – let that reflect in the office premise, the social networks, the employee uniforms and what not. Remember, Branding is not about logo & stationary design. DO Not Go for it without Planning Re-branding requires proper planning & research. You need to be sure about the reason for rebrand, you need to check the market, the competition, the name – if it pre-exists and in which category, is it a commonly searched brand name in what category and in which context. It has to be a well researched and assessed decision, before we launch a re-branding campaign. Do Not Create a Shallow Brand I have met people who want to go for a re-brand because their most important client suggested it, their spouse doesn’t appreciates the colors used, sometimes even because the astrologer indicated that it has got a wrong sign.  That much of reasoning shall not result in re-brand and neither should a re-brand be decided on just the above stated logics. The groundwork needs to be done; the story has to be planned...

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