Wikipedia defines Personal Branding as the conscious and intentional effort to create and influence public perception of an individual. It is a process of positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition. The goal of Personal Branding is to advance an individual’s career, increase their circle [...]
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What happens when a two year old, who can barely see from a car window, jumps in excitement after he comes across the bright yellow logo of McDonald’s? Did he read the sign? What do you think must be the reason behind this excitement? The only answer to this is, the connection that he might [...]
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HAVE YOU PICKED THE RIGHT BRAND AGENCY FOR YOUR BUSINESS? KNOW HOW TO PICK ONE. Are you like most entrepreneurs, who have invested their heart into their venture? Are you one of those, who have always known to start up their own? Are you among those business men who put their brand name before revenue? [...]
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Why do we need Personal Branding? Isn’t the name, qualifications or just a business card enough? No. They are not. In today’s work environment when not only the resumes, interviews, hiring, consulting etc all operations have gone virtual but in fact the organizations have got into virtual hiring – personal branding has become a must. [...]
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When I sat down to pen down this particular blog, the one very old proverb was going on in my head, ‘Money begets money’. How wonderfully it sets the preface of this article. When you set up a particular business you aim to earn more from it only after investing a certain amount – most [...]
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Don't be fooled. Re-branding is not easy. Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative journey, the competitions and the friends come as a great influence and you tend to listen to all of them and hence making [...]
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