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Personal Branding

Personal Branding Beyond Influencer Marketing

Personal Branding Beyond Influencer Marketing

By on Sep 21, 2020 in 30TH FEB, Personal Branding | 0 comments

Wikipedia defines Personal Branding as the conscious and intentional effort to create and influence public perception of an individual. It is a process of positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition. The goal of Personal Branding is to advance an individual’s career, increase their circle [...]

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How to build a personal brand

How to build a personal brand

By on Jun 5, 2020 in Personal Branding | 0 comments

  What happens when a two year old, who can barely see from a car window, jumps in excitement after he comes across the bright yellow logo of McDonald’s?  Did he read the sign?  What do you think must be the reason behind this excitement? The only answer to this is, the connection that he might [...]

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Personal Branding – Need & Benefits

Personal Branding – Need & Benefits

By on Mar 26, 2015 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Why do we need Personal Branding? Isn’t the name, qualifications or just a business card enough? No. They are not. In today’s work environment when not only the resumes, interviews, hiring, consulting etc all operations have gone virtual but in fact the organizations have got into virtual hiring – personal branding has become a must. [...]

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What not to do when you Re-Brand? (Re-branding)

What not to do when you Re-Brand? (Re-branding)

By on Apr 2, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Don't be fooled. Re-branding is not easy. Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative journey, the competitions and the friends come as a great influence and you tend to listen to all of them and hence making [...]

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