Alas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose....
Read MoreI have had gone through this feeling many times, several times and every time I realize that losing our own faith & confidence is not...
Read More2013 is a year of hopes. Economically, socially – the world is hopeful and so is marketer. The marketing world is facing an influx of...
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Well, this is somewhat I had thought to write on the 3rd anniversary. Entrepreneurial Birthday is more thoughtful than my real birthday. The latter is...
Read MoreNovember 17th 2012 marked the 3rd anniversary of my venture. And while I wanted to write my this years experience – I ended up finishing...
Read More17th November marks 3 years of our eventful existence and we are here to stay.
Read MoreWe were thinking of doing a birthday message for Google on 30TH FEB’s facebook page. Social Media is becoming competitive and as a rule a copy...
Read MoreSahara Q-Shop, a great start with a big chase for 800 shops. Launched on Independence Day – the August 15th, 2012. I wonder, were they...
Read MoreSaturday the September 1st, was another day of learnings and experience. After a hectic week of travel and meetings, I really thought it would be...
Read MoreAn AGM wants to open a coffee shop, the hospitality manager wants to have a social media agency. Those in retail – plan to have...
Read MoreChange is the only constant and progression is the way of life. Similarly, change & progression is the way of branding too. Microsoft, after successful...
Read MoreWow! This one is great. Not only I am elated for India finally reaching a place in Olympic medal tally but I am also pleased...
Read MoreThis one is slightly different form my normal league of posts on start-ups! Here I am going to share the not so great things about...
Read MoreYou all must have read the product/brand and service feedbacks here and there. Very recently I have noticed that earlier while Google used to take...
Read MoreWhile I am scribbling words here, honestly I am trying to get out of a situation. A situation which is popularly termed – Hibernation. Yes,...
Read MoreWow! Day before Amul Moppet turned 50, perhaps the only brand to rule for consecutive 50 years. Five decades of success and love, of reaching...
Read MoreImagine that you record your profile and work experience with some references from your colleagues and seniors being added to it and ultimately you get...
Read MoreContent Marketing is on its peak in India and with the influx of Tv channels – it looks like the marketer is suffering with a...
Read MoreBrand IPL – what a brand it is, a crowd puller, a perfect mix of game & glamour, celeb cricket league and what now. From...
Read MoreAamir Khan – an actor known for his passion for perfection in whatever he does. Be it acting, art, film-making, film marketing etc. And now...
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