Gone are the days when branding was all about a beautiful identity. People who believe in creating brands – go by logic and others just...
Read MoreWhen we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it...
Read MoreBrand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have...
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For almost over 3 years, I have worked on around 25 brands and all the time I have seen my clients planning about their brand....
Read MoreA brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and...
Read MoreAlas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose....
Read MoreI have had gone through this feeling many times, several times and every time I realize that losing our own faith & confidence is not...
Read More2013 is a year of hopes. Economically, socially – the world is hopeful and so is marketer. The marketing world is facing an influx of...
Read MoreWell, this is somewhat I had thought to write on the 3rd anniversary. Entrepreneurial Birthday is more thoughtful than my real birthday. The latter is...
Read MoreNovember 17th 2012 marked the 3rd anniversary of my venture. And while I wanted to write my this years experience – I ended up finishing...
Read More17th November marks 3 years of our eventful existence and we are here to stay.
Read MoreWe were thinking of doing a birthday message for Google on 30TH FEB’s facebook page. Social Media is becoming competitive and as a rule a copy...
Read MoreSahara Q-Shop, a great start with a big chase for 800 shops. Launched on Independence Day – the August 15th, 2012. I wonder, were they...
Read MoreSaturday the September 1st, was another day of learnings and experience. After a hectic week of travel and meetings, I really thought it would be...
Read MoreAn AGM wants to open a coffee shop, the hospitality manager wants to have a social media agency. Those in retail – plan to have...
Read MoreChange is the only constant and progression is the way of life. Similarly, change & progression is the way of branding too. Microsoft, after successful...
Read MoreWow! This one is great. Not only I am elated for India finally reaching a place in Olympic medal tally but I am also pleased...
Read MoreThis one is slightly different form my normal league of posts on start-ups! Here I am going to share the not so great things about...
Read MoreYou all must have read the product/brand and service feedbacks here and there. Very recently I have noticed that earlier while Google used to take...
Read MoreWhile I am scribbling words here, honestly I am trying to get out of a situation. A situation which is popularly termed – Hibernation. Yes,...
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