By Jigyasa on Sep 9, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

 Everyday ambience, Sharp Humor, Single Message, Plain Straight Truth – on face brings lot of relevance in any marketing communication. That’s how the magical...

By Jigyasa on Sep 3, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Colors- have always been a major aspect in brands & branding strategy. Here, I am not talking about the significance of colors in branding but...

Interesting Stories! – Behind few of the BEST Logos

By Jigyasa on Jun 11, 2009 in 30TH FEB | 0 comments

The Adidas logo, which was created by founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals...

Recession Hit Big Bazaar

By Jigyasa on Jan 22, 2009 in Marketing | 0 comments

Oh! This one really surprised me. Big Groups being hit by the recession is not a new story but this hard…Well! I had no idea...

Low Budget yet Meaningful Advertising

By Jigyasa on Jan 8, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Advertising is not always about Big Bucks!!! Have a look…….. observations-learning-experience-insights

Mall Management – New Kid on the Retail Playground!!

By Jigyasa on Oct 25, 2008 in Marketing | 0 comments

Malls – Everyone is visiting them. Moms shopping, Dads outing or a Kid zone, you say it and they have it! What is the one...

Ads & Brands in India – a quick flashback!!

By Jigyasa on Jun 16, 2008 in Brand Strategy, Communication Strategy | 0 comments

Bajaj Super……….Extinct now….                   Did we know Yuvi that time….?? We did knew        ...

By Jigyasa on Jun 3, 2008 in 30TH FEB | 0 comments

Last week I got an opportunity through Yajnaa, to design and deliver a workshop at Ambuja Cements. The day was World No Tobacco Day i.e....

By Jigyasa on Apr 9, 2008 in Brand Strategy, Marketing | 0 comments

Latest in advertising is, ‘Yeh hai Hindustan meri jaan’. Did you say Youngistan? Well, finally Coca Cola has given a front & back answer to...

By Jigyasa on Apr 4, 2008 in Brand Strategy, Marketing | 0 comments

NaKeD EnTrY No it’s not a Cricket ground and neither a fashion parade story I am going to talk about. It’s about the Naked Communication...

Cricket Tadka to Pepsi’s Youngistan

By Jigyasa on Mar 7, 2008 in Brand Strategy, Marketing | 0 comments

Indian Cricket can add Masala to Pepsi’s Youngistan and hence adding to the Revenue.Am sure by now, you must have watched the Pepsi’s star studded...

By Jigyasa on Jan 17, 2008 in Brand Strategy, Marketing | 0 comments

Branding 2008 Watching television, listening to radio, walking down a lane observing the outdoors, everywhere only one thing is been communicated, Happy New Year and...

By Jigyasa on Mar 19, 2007 in Marketing | 0 comments

Recently I have come across some unexpected up gradations in the ongoing retail boom in India. Talking about the planned and yet to be implemented...

By Jigyasa on Feb 13, 2007 in Marketing | 0 comments

Retailing is the Buzzword, which is not here to buzz off and is making places all over. Be it the newspapers, the magazines, the hoardings,...

By Jigyasa on Dec 6, 2006 in Brand Strategy | 0 comments

Brand Re-launch, the other side of the story.It’s not merely about modifying the outlook. Brand Re-launch, I always wondered that its just the outlook and...