For those of you who are already working on their brand, and those who have finalized the idea they are going to launch, have got...
Read MoreEven the biggest social brands are believed to make mistakes socially. Number of Social Brands is increasing everyday and with each passing day, brands are...
Read MoreTurning 4 is not exciting, it is more thought provoking. I am not comfortable in my shoes this year and while I am trying to...
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Content though underestimated holds a great importance for your brand building and its online reputation. With the digital marketing becoming significant and the increasing...
Read MoreBrands that communicate well always leave a mark and lead to a great recall. But with the influx of brands, so much of communication about...
Read MoreWhy do we need cost advantage on Brand Ideas. It is been seen that business cannot be run without finances but at the same time,...
Read MoreEach brand has got a voice, the way they communicate, the language they use to convey the message is their voice. Each brand voice out...
Read MoreVisual brand language is branding terminology for a unique “alphabet” of design elements – such as shape, color, materials, finish, typography and composition – which directly...
Read MoreDefining a Brand Promise Brand Promise is the statement which a brand gives directly to the audience. The statement that works as a commitment is...
Read MoreI am trying to believe that this is just a phase of entrepreneurial journey and may be you need to...
Read MoreWhen you think of creating your brand, the first thing which comes to your mind is the Brand Logo. But why it is so that...
Read MoreFailures are good as they leave us with lot of experience. Thomas Edison says, “I haven’t failed but I have found 10,000 ways that won’t...
Read MoreAdvertising your brand is managing it People often worry about the health of their brand without realizing the dimensions associated with it. A brand owner...
Read MorePassion comes first! Certainly it does but how many of us can actually manage to keep it first Passion – The word suggests excitement to...
Read MoreCreativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is,...
Read MoreGone are the days when branding was all about a beautiful identity. People who believe in creating brands – go by logic and others just...
Read MoreWhen we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it...
Read MoreBrand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have...
Read MoreFor almost over 3 years, I have worked on around 25 brands and all the time I have seen my clients planning about their brand....
Read MoreA brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and...
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