Social Media

By Jigyasa on Jul 9, 2014 in no-cat | 0 comments

We work on Social Media – right from strategy, content build-up, media channels and training clients to manage their own brands. We initiate the process...

PD

By Jigyasa on Jun 8, 2014 in no-cat | 0 comments

PD – is a living example of ‘women being good with words’. Not only is she a great conversationalist, she writes well too. She is...

Being Ordinary and Entrepreneurship!

By Jigyasa on May 31, 2014 in 30TH FEB, Challenges for Start-ups, Entrepreneurship, Start-up Brands | 0 comments

Being human – the name came into my mind and I pondered OMG! Being human is such a big thing, is now a big brand,...

Who should Audit the Brand?

By Jigyasa on Apr 4, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

While working on this series, suddenly it struck me that we are talking about the DIY Brand Audits but then it doesn’t mean that we...

What not to do when you Re-Brand? (Re-branding)

By Jigyasa on Apr 2, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative...

7 Common Reasons for Re-branding and when not to Re-brand

By Team 30TH FEB on Mar 31, 2014 in Brand Strategy, Start-up Brands | 0 comments

Rebranding is a difficult decision. It involves time, effort, investment and, most importantly, a clear understanding of what your brand needs to become. That is...

External Brand Audits – The Checklist to improvise!

By Jigyasa on Mar 26, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

‘Charity begins at home’. Going by the quote we recommended the Internal Audits as the first step toward a Brand assessment program. That is also...

Internal Brand Audit: Key Areas, Process & Checklist

By Team 30TH FEB on Mar 24, 2014 in Brand Strategy | 2 comments

A brand is not defined only by how it looks from the outside. It is also shaped by how well the people inside the organization...

Brand Audits – Why and How?

By Jigyasa on Mar 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

Brand Audits are defined as the evaluation of the brand value in current times as compared to the competitors. A brand audit includes examination...

Better Brand your Business in 2014

By Jigyasa on Feb 14, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Start-up Brands | 0 comments

For those of you who are already working on their brand, and those who have finalized the idea they are going to launch, have got...

Brands going Digital – Some Common Mistakes to avoid socially!

By Jigyasa on Dec 24, 2013 in Brand Strategy, Communication Strategy, Digital Branding, Marketing, Start-up Brands | 4 comments

Even the biggest social brands are believed to make mistakes socially. Number of Social Brands is increasing everyday and with each passing day, brands are...

4 years of 30TH FEB…Many more to go!

By Jigyasa on Nov 16, 2013 in 30TH FEB, Entrepreneurship, Start-up Brands | 2 comments

Turning 4 is not exciting, it is more thought provoking. I am not comfortable in my shoes this year and while I am trying to...

The Content Strategy for your Brand

By Jigyasa on Nov 7, 2013 in Brand Strategy, Communication Strategy, Content Marketing, Marketing, Start-up Brands | 0 comments

Content though underestimated holds a great importance for your brand building and its online reputation. With the digital marketing becoming significant and the increasing...

Build your Event right – Leverage your Brand

By Jigyasa on Oct 14, 2013 in Brand Strategy, Communication Strategy, Marketing | 1 comment

Brands that communicate well always leave a mark and lead to a great recall. But with the influx of brands, so much of communication about...

Brand Smart – Gain the Cost Advantage

By Jigyasa on Sep 16, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Why do we need cost advantage on Brand Ideas. It is been seen that business cannot be run without finances but at the same time,...

Brand Voice Guidelines for your Brand!

By Jigyasa on Aug 27, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Content Marketing, Marketing | 0 comments

Each brand has got a voice, the way they communicate, the language they use to convey the message is their voice. Each brand voice out...

Understanding Visual Brand Language

By Jigyasa on Aug 19, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Visual brand language is branding terminology for a unique “alphabet” of design elements – such as shape, color, materials, finish, typography and composition – which directly...