Brand Leverage, ORM and Performance Marketing >> 1 to 8 Sales Funnels and 100000+ leads - Branding Agency in India | Strategic Brand Consultancy | Brand Marketing Companies in India | 30TH FEB

Brand Leverage, ORM and Performance Marketing >> 1 to 8 Sales Funnels and 100000+ leads

Client Overview:

Rurash Financials, a forward-thinking boutique firm that aims to democratise financial distribution services, approached 30TH FEB, a leading brand agency, with a vision to establish a digital presence that reflected their commitment to wealth creation for their investors and democratizing distribution of financial services.

Challenge:

Rurash Financials aimed to communicate its values of trust, expertise, and long-term financial planning through a website that would not only attract potential clients but also serve as an informative hub.

Solution:

30TH FEB initiated a comprehensive strategy, blending creative design and strategic functionality to capture Rurash Financial’s essence. 

Key steps included:

Brand Consultation:

  • Conducted in-depth discussions to understand Rurash Financial’s mission and short-term and long-term business goals. Worked with their business team on elaborating the core values, defining the target audience and ideal customer profiles for certain services, and carving a niche highlighting the gap we fill.

Website Design:

  • Crafted a visually appealing and user-friendly website design with attention to detail and with an in-depth insight into consumer marketing. 

Content Development:

  • Content marketing is a strategic function. It needs to be in line with your brand narrative, business goals, competition spaces, google searches and consumers of all. We dug deep into all the above aspects to create a discrete content strategy for Rurash Financials.  Matched the speed of business strategy, and product/service launches and ensured they remain in the game through planned and detailed content marketing solutions.

Functionality Integration:

  • Implemented functionalities such as an intuitive navigation structure, and a secure client login portal, assisted the client team on salesforce CRM integration, from brand narrative and messaging perspective. Worked closely on simplifying the customer interface.  

SEO:

  • Ensured the website was search engine optimized and updated regularly to enhance visibility and attract the right audience traffic.

Responsive Design:

  • Developed a responsive design to ensure a seamless user experience across various devices, reflecting Rurash Financial’s commitment to accessibility and service excellence for its investors and clients. This also ensures sharp inbound and outbound execution as well.

Outcome:

The collaboration between Rurash Financials and 30TH FEB resulted in a brand that was competitive, popular and recalled in 12 months.

We created powerful brand marketing tools, be it the website, the social media, the PR or media planning for outdoor and print. As the integrated brand marketing team and our CBO as their interim CMO, we facilitate the entire brand marketing function for them.

Key Metrics:

  • Increased Website Traffic: The website saw a significant increase in organic traffic, reflecting improved search engine visibility.
  • Positive User Engagement: Users reported a positive experience, navigating easily and engaging with the informative content.
  • Brand Consistency: Rurash’s brand message and identity were consistently communicated, contributing to increased brand recognition.

Conclusion:

Through strategic collaboration, 30TH FEB successfully translated Rurash’s vision into a compelling digital presence. The website stands as a testament to the brand’s commitment to wealth creation and democratizing the distribution of financial services, establishing Rurash Financials as a trusted financial distribution services partner.

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