Brand Outreach and Brand Awareness through Social Media Marketing

Kaushika Jaipur, a pioneer brand of Rajputi Poshaks and Sarees in Jaipur, is a distinguished store for ethnic wear rooted in the rich heritage of Rajputi culture. Specialising in Rajputi attire, Kaushika embodies the elegance, honour, and regality of the Rajput community. From exquisite Rajputi poshaks to ornate accessories, the brand seamlessly merges traditional craftsmanship with contemporary designs, appealing to a global, fashion-forward audience.

When Kaushika Jaipur approached us, they were looking to elevate their online presence and establish a strong foothold in both domestic and international markets. While their products carried the weight of heritage and elegance, their digital footprint was missing. Starting their social media journey with a new account, which means zero followers in September 2023, they wanted a comprehensive strategy to:

• Build a robust and engaged social media community.
• Reflect their identity through rebranding efforts, including a new logo, packaging, in-store branding, and website.
• Effectively compete in the e-commerce space while staying true to their roots.
• Grow their digital presence organically, without bots, ensuring relevant and authentic followers only.

We partnered with Kaushika Jaipur to craft a holistic approach tailored to their needs, encompassing rebranding, packaging, in-store branding, website development, and social media management.

• Redesigned their logo to encapsulate the brand’s regal essence while maintaining its cultural authenticity.
• Revamped their packaging to reflect luxury and tradition, ensuring brand consistency across all customer touchpoints.
• Enhanced their in-store branding with a cohesive design that reinforced the premium identity of Kaushika Fashion.

• Developed a user-friendly and aesthetically appealing website that seamlessly integrated e-commerce functionality.
• Showcased the heritage of Rajputi attire through compelling visuals and immersive storytelling.
• Implemented SEO-driven content to enhance discoverability and drive organic traffic.

• Content marketing strategy that detailed the perfect amalgamation of visual highlights and data analytics to leverage the brand digitally.  We worked on content expressions, brand story, and messaging to express the opulence of Rajputi attire through high-quality visuals, reels, and storytelling.
• Created engaging campaigns celebrating Rajput festivals, traditional craftsmanship, and cultural heritage to resonate with the target audience.
• Leveraged keyword-optimized captions to enhance discoverability as an e-commerce brand.
• Focused on organic growth strategies, including authentic influencer collaborations and community-driven campaigns to drive local marketing and outreach
• Tailored content to appeal to both domestic and global audiences for targeted campaigns

• Kaushika Jaipur’s followership rose from a modest 102 followers to 18k+ followers through organic reach within a year.  
• Consistent, steady growth content marketing added to the brand page credibility  and authority, achieving an 87.15% steady growth factor.
• Significantly improved brand visibility, establishing Kaushika Jaipur as a trusted name in traditional Rajputi attire in the city. They were now visible and accessible to the audience across the globe.
• Expanded their e-commerce presence, enabling them to cater to a growing domestic and international clientele.
• Hundreds of queries were generated for brand engagement, leading to increased customer interactions.
• The brand was approached by models and artistes, providing a significant cost-benefit advantage in brand promotions.
• Existing customers expressed interest in being featured, leading to a surge in user-generated content that strengthened brand authenticity.
• Event inquiries and outreach doubled in the local market, particularly among elite and authentic Rajputi events.

Through a meticulously designed branding and social media strategy, Kaushika Jaipur evolved from a heritage-rich offline legacy into a digitally thriving brand with global influence.

At 30TH FEB, we take immense pride in having transformed Kaushika Fashion Rajputi’s digital journey. By building a strong online presence that mirrored their heritage and craftsmanship, we helped them connect with a broader audience. For us, it’s all about weaving a narrative of timeless elegance that ensures their legacy thrives in the modern world.