Interim CMO Services
Because Your Brand Growth Can’t Wait.
There are times in a company’s journey when marketing leadership isn’t in place, yet the need for it has never been more urgent. A transition is underway. A hire is pending. The team is executing, but without direction.
Speak to a Brand Expert Now.
An Interim CMO steps in as a marketing leader with a clear mandate.
She brings strategic direction, team alignment, and ROI focus with the structural change.
She helps you manage the gap and add solidarity to your brand narrative.
She steers execution, and creates cohesion across content, campaigns, and customer touchpoints.
Whether it’s stabilizing what’s already in motion or rethinking what comes next, an Interim CMO ensures your marketing doesn’t lose momentum, and your business doesn’t lose sight of growth.
At 30TH FEB, we offer Interim CMO leadership that’s embedded, outcome-driven, and ready to act, without the ramp-up time of a full-time hire.
Who Needs an Interim CMO?
You do, if any of this sounds familiar:
You’re a founder who’s worn the marketing hat too long, juggling campaigns while trying to scale the business.
You need an external point of view to bring clarity, challenge the status quo, and reconnect marketing with momentum.
You lead a brand ready for its next phase, but lack clarity on growth plans, budgets, or team structure.
You’re navigating a leadership gap, team transition, or post-agency fallout, and need senior guidance fast.
You know that marketing isn’t just about content and creatives, it’s about strategy, systems, and scale.
The business is doing well, but growth has flatlined, and you’re unsure what’s missing or what to fix first.
What an Interim CMO Brings to the Table
At 30TH FEB, our Interim CMO engagement model is built for velocity, clarity, and business impact. We embed quickly, diagnose fast, and get moving on what matters – strategy, execution, team, and brand growth.
Here’s what that looks like:
A Fresh, Unbiased Brand Audit
We assess what’s working, what’s holding you back, and what’s falling through the cracks, across brand, messaging, funnel, and team.
A Clear, Confident Brand Direction
What your brand should say, how to say it, where to say it, and why it matters to your audience.
Unified Marketing Leadership
One lead across brand, content, digital, and performance, ensuring marketing stops operating in silos and starts moving in sync.
Team Leadership
We guide your team, not replace them.
Strategy With Execution
We don’t stop at the “what.” We drive the “how.”
Who Will Be Your Interim CMO?
Meet Jigyasa Laroiya Brand Strategist, Fractional CMO, and Founder of 30TH FEB
When you work with 30TH FEB, you don’t get assigned a name on a roster. You work directly with Jigyasa Laroiya, a seasoned brand consultant and marketing leader who has spent the last 15+ years building, auditing, and scaling brands across
industries.
Jigyasa has worked with global IT leaders, leading financial advisory & distribution organisations, emerging D2C brands, and founder-led challenger businesses, often stepping into the role of Interim CMO to lead transformation from the
inside.
Most recently, she has:
- Acted as the CMO for a niche financial services brand, repositioning their digital presence and leading content-led growth in a high-trust industry.
- Built Brand Programs and marketing function frameworks for various organisations that are looking to scale with structure, not guesswork.
- Led hundreds of brand audits for global companies of various sizes – reframing their narrative, aligning executive messaging (CEO, COO), and bringing clarity across internal and external communication.
When she audits your brand, she’s not just looking at where you are. She’s mapping where you could go and designing the shortest, sharpest route to get there.
Pick Your Fit
Interim. Fractional. Part-Time. What’s the difference, and what’s right for you?
Not every brand needs a full-time CMO.
But most growing ones do need clarity, structure, and someone who can lead the way when marketing starts feeling scattered or stuck.
Here’s how to think about your options without the jargon overload.
Interim CMO
For when things can’t slow down, but clarity is missing
An Interim CMO steps in when there’s a gap in leadership. Your marketing might be running, but direction? Not so much. Think of them as a sharp operator who brings perspective, structure, and momentum fast.
You need this if:
- Your CMO just exited, or your last marketing push didn’t land.
- You’ve outgrown hustle-mode and need a strategic reset.
- You’re hiring, but need leadership now, not six months later.
They’ll lead the team, streamline the roadmap, fix what’s broken, and leave behind a marketing engine that runs.
Fractional CMO
For when you need marketing leadership but not every day.
Fractional CMOs work with you over a longer time, just not full-time, and are focused on sharpening strategy, setting up systems, and scaling thoughtfully.
You need this if:
- You already have a team but need strategic alignment.
- You want a marketing lead without the full-time overhead.
- You’re in scale mode and don’t want to lose the brand narrative.
It’s less about filling gaps and more about building right.
Part-Time CMO
For when you need long-term stability without hiring full-time.
Think of this as a retained advisor who gets your business inside out and sticks around. They go deep, stay consistent, and lead at a steady pace. Often just for you.
You need this if:
- You’re a lean setup and need one trusted hand on the wheel.
- You’re not ready to build a team, but need direction to get there.
- You want brand consistency without constant ramp-ups.
This one’s about calm, not chaos.
Questions We’re Often Asked
leadership. We report to the CEO or leadership team, work across functions, and leave behind systems, not just ideas.
we’ll guide, mentor, or restructure based on your next growth stage.
there, we define or refine your brand foundation, ensuring every marketing effort is anchored in clarity, consistency, and purpose. It’s not just about running campaigns, it’s about making sure they’re telling the right
story and reaching the right people.
week to week.
across categories.
the right thing.