By Jigyasa on Jan 17, 2008 in Brand Strategy, Marketing | 0 comments

Branding 2008 Watching television, listening to radio, walking down a lane observing the outdoors, everywhere only one thing is been communicated, Happy New Year and...

By Jigyasa on Mar 19, 2007 in Marketing | 0 comments

Recently I have come across some unexpected up gradations in the ongoing retail boom in India. Talking about the planned and yet to be implemented...

By Jigyasa on Feb 13, 2007 in Marketing | 0 comments

Retailing is the Buzzword, which is not here to buzz off and is making places all over. Be it the newspapers, the magazines, the hoardings,...

By Jigyasa on Dec 6, 2006 in Brand Strategy | 0 comments

Brand Re-launch, the other side of the story.It’s not merely about modifying the outlook. Brand Re-launch, I always wondered that its just the outlook and...