Speak to a Brand Expert Now.
Your marketing team is good. What about your Brand?
Hire an Interim CMO for a Top Down Approach to 5x growth.
There are times in a company’s journey when marketing leadership isn’t in place, yet the need for it has never been more urgent. A transition is underway. A hire is pending. The team is executing, but without direction. An Interim CMO steps in as a marketing leader with a clear mandate.
- She brings strategic direction, team alignment, and ROI focus with the structural change.
- She helps you manage the gap and add solidarity to your brand narrative.
- She steers execution and creates cohesion across content, campaigns, and customer touchpoints.
Whether it’s stabilizing what’s already in motion or rethinking what comes next, an Interim CMO ensures your marketing doesn’t lose momentum, and your business doesn’t lose sight of growth.
At 30TH FEB, we offer Interim CMO leadership that’s embedded, outcome-driven, and ready to act, without the ramp-up time of a full-time hire.
Who Needs an Interim CMO?
You do, if any of this sounds familiar:
You need an Interim CMO if…
- You’re a founder wearing the marketing hat for too long, juggling growth with campaigns.
- You need an external perspective to cut noise and reconnect marketing with momentum.
- Growth has flatlined. Business is doing well. But the funnel is leaking.
- You want someone to create processes, structures and streamline the marketing function
- You’re in a leadership transition, post-agency fallout, or team chaos.
- You want clarity on budgets, team structure, and next-stage growth.
- You know marketing isn’t just content, it’s strategy, systems, and scale.
What we deliver fast…
- Fresh, unbiased brand audit (what’s working, what’s broken).
- Clear roadmap with revenue at the centre.
- Funnel fixes — lead gen to retention.
- Campaign launches with measurable traction.
- Brand story aligned across digital, PR, and performance.
- One lead across all marketing functions (no silos).
- Team direction, mentoring, and restructuring where needed.
- Strategy that’s executed — weekly rhythms, dashboards, reporting to leadership.
Who Will Be Your Interim CMO?
Meet Jigyasa Laroiya, Brand Strategist, Fractional CMO, and Founder of 30TH FEB
With 18+ years across IT, financial advisory, D2C, and founder-led brands, Jigyasa has stepped in as Interim CMO to transform positioning, scale content-led growth, and align leadership messaging.
At present and in the past, she has:
- Acted as CMO, repositioned digital presence, delivered growth in a high-trust, high-competition industry.
- Built Brand Programs and marketing function frameworks for various organisations that are looking to scale with structure, not guesswork.
- Led hundreds of brand audits for global companies of various sizes – reframing their narrative, aligning executive messaging (CEO, COO), and bringing clarity across internal and external communication.
When she audits your brand, she’s not just looking at where you are. She’s mapping where you could go and designing the shortest, sharpest route to get there.
Pick Your Fit
Interim. Fractional. Part-Time. What’s the difference, and what’s right for you?
Not every brand needs a full-time CMO.
But most growing ones do need clarity, structure, and someone who can lead the way when marketing starts feeling scattered or stuck.
Here’s how to think about your options without the jargon overload.
Interim CMO
When You Need Them
- Your CMO just exited
- Last marketing push didn’t land
- You’re hiring, but need leadership now, not six months later
Best For
Companies in transition, facing sudden leadership gaps, or needing a reset quickly
Fractional CMO
When You Need Them
- You already have a team, but need strategic alignment
- You want a marketing lead without the full-time overhead
- You’re in scale mode and don’t want to lose the brand narrative
Best For
Growing companies need strategic direction while scaling without full-time cost
Part-Time CMO
When You Need Them
- You’re a lean setup and need one trusted hand on the wheel
- You’re not ready to build a team, but you need direction to get there
- You want brand consistency without constant ramp-ups
Best For
Small/lean businesses needing ongoing guidance, consistency, and stable brand leadership
What Our Clients Say
“Collaborating with 30TH FEB for our Clinion rebranding was a fantastic experience. The team’s expertise and fresh perspective brought new energy to our brand strategy. They conducted a comprehensive brand audit and provided actionable solutions that greatly enhanced our brand identity. 30TH FEB’s strategic approach helped us unify our brand voice and create a more cohesive and impactful presence. Their work on brand strategies and social media campaigns significantly boosted our engagement and market recognition.” Thank you for your outstanding work. It has been a pleasure working with you, and we look forward to future collaborations.
Rajesh S Pothula
AVP Marketing – Clinion Inc, Austin US
Jigyasa is very detailed-oriented and produced great results for my Apex IT website..Keep up the good work 🙂
Kesh, Senior IM/ IT Consultant
– Business Lead, Greater Victoria Metropolitan Area
Indra Nooyi once said: Simplicity is the biggest competitive advantage. Jigyasa, backed by her clarity about personal branding and drive to help her customers, brings value with simplicity. Her methodologies are well researched, personalized, and simple to implement. She is a great listener. I wish her the best for all her future endeavours.
Tirthankar Sarkar,
HR Lead and Career Specialist, India
Firstly, I would like to appreciate you for the effort that you have put into the brand audit. The insights that have been shared are to the point and crisp (which actually helps us understand the importance of it). Secondly, Few of the pointers have already been highlighted to the team to make changes. Your audit report simplified the process and it was very helpful to kick off the implementation/changes required on the website. Hoping to work with you soon. Thanks again for your insights and recommendations.
Jayakumar B,
Interior Centre – Bengaluru
It was great working with Jigyasa from 30TH FEB. She made our website look amazing and exactly how we wanted it. Jigyasa is super reliable when it comes to branding, content or web design aspects. She always understands what we need. She aligned everything for us in a proper manner, making the whole process smooth and easy. She helped us move from old-school ideas to more modern, web-friendly ones. Now, our online presence is better than ever and really stands out. 30TH FEB is like a one-stop shop for all branding and digital marketing needs. We’re thrilled with the results!
Lakshay Gupta
Founder – Stealth Wealth Associates
Fractional CMO Services: Where Strategy Meets Sharp Execution
We believe brand marketing is about telling stories with clarity and impactful action. Here’s a look at how we combine structured planning with marketing insights to shape authentic brands.
Questions We’re Often Asked
the right thing.