Fractional CMO Services
Senior Marketing Leadership for US Businesses, SaaS & B2B Companies — Without the Commitment of a Full-Time CMO
Your business may already have a marketing team, full or part time agencies, and even media channels in place.
What it may be missing is an outside viewpoint — the agility and proactiveness of senior marketing leaders that connects all of the above to a bigger business goal.
30TH FEB works with growing businesses in the USA as a branding partner or a Fractional CMO partner. We focus on bringing strategic direction, marketing leadership, and execution oversight when you need it most.
Trusted by Businesses That Think Long Term, Believe in Sustainable Marketing Solutions
Marketing works harder when the strategy behind it is clear. That clarity boosts execution and therefore impact.
Over the years, 30TH FEB has worked with businesses across technology, financial services, D2C, consulting businesses, and founder-led businesses. The idea is to bring greater clarity, focus and intent to your brand and marketing plans.
Your Marketing Doesn't Always Need More People. It Needs Clear Direction and Accountability.
You may already have people doing marketing or parts of it. But if marketing still feels disconnected from business growth, adding another channel or another agency may not solve the real problem.
You may be dealing with:
A Fractional CMO brings the leadership layer with the external viewpoint, market insight and industry trends. She connects the business strategy, people, execution, and growth.
- Marketing activities without a clear strategic priority
- A team that executes well but lacks senior direction
- Multiple agencies working without one central marketing view
- Campaigns that generate activity but don't create enough business impact
- Unclear positioning or messaging
- Marketing and sales working toward different priorities
- A founder or CEO still making most marketing decisions
- Growth plans that need a stronger go-to-market strategy
What Is a Fractional CMO?
A Fractional CMO is an experienced brand and marketing professional who works with a business on an interim or defined engagement model. He or She provides strategic support, revenue linked marketing plans and execution support if required without the commitment of a full-time CMO. A fractional CMO facilitates faster decision making and deployment support to a business, exceptionally suitable and appropriate for businesses who are looking for Growth Advisory and Scale-up consulting
A Fractional CMO for Start-ups is also a new trend which is popular among the new age founders and start-up owners who realise their business doesn't require a full-fledged marketing function at a given moment.
Instead of simply recommending what your marketing team should do, a Fractional CMO can work alongside your leadership team, internal marketers, agencies, and partners to turn priorities into action.
The objective isn't to add more marketing activity. It's to make the right marketing activity work together.
When Does Your Business Need a Fractional CMO?
A Fractional CMO can be valuable when marketing has become too important to leave without senior leadership — but a full-time CMO isn't the right structure for the business yet.
Founder-Led Businesses
You've built the business. Now marketing needs to become less dependent on you.
Get senior marketing direction while keeping leadership focused on the business.
Growth-Stage Companies
Your business is growing, but your marketing function hasn't caught up.
Create a clearer marketing structure, priorities, and roadmap for the next stage.
B2B & SaaS Companies
Complex products need more than campaigns. They need positioning, demand, and a connected go-to-market strategy.
Bring strategy and execution closer together.
Companies Entering New Markets
Entering a new market requires more than translating your existing marketing.
Build a market-specific positioning, messaging, and go-to-market approach.
Businesses With Existing Marketing Teams
Your team can execute. They need someone to lead the direction.
A Fractional CMO can provide senior leadership while working with your existing people and partners.
Companies Between CMOs, Coordinators & Freelancers
Your CMO has moved on. Your next hire isn't ready yet.
Maintain strategic marketing leadership while you determine the right long-term structure.
Our Fractional CMO Framework
01 — DISCOVER
Understand Before You Change.
We start by understanding the business behind the marketing. We look at your:
- Business goals
- Market and competition
- Customers
- Brand positioning
- Marketing channels
- Existing campaigns
- Team and agency structure
- Performance data
First, we understand what is happening.
02 — DEFINE
Turn Insight Into Direction.
We identify where marketing needs greater clarity and where the biggest opportunities exist. Together, we define:
- Marketing priorities
- Target audiences
- Positioning
- Messaging
- Channel priorities
- KPIs
- Growth opportunities
- 90-day roadmap
The goal is focus — knowing what matters now and what can wait.
03 — DEVELOP
Build the Strategy for the Next Stage.
We develop the marketing systems, plans, and direction required to support growth. This may include:
- Go-to-market strategy
- Demand generation
- Campaign planning
- Content direction
- Funnel strategy
- Team structure
- Agency alignment
- Marketing processes
Strategy becomes a working growth plan.
04 — DEPLOY
Put the Strategy Into Motion.
A strategy has value only when it gets implemented. We work with your teams and partners to:
- Execute priorities
- Launch initiatives
- Monitor performance
- Review KPIs
- Identify bottlenecks
- Optimise continuously
Because strategy should move the business forward — not sit in a deck.
Who Will Be Your Fractional CMO?
Jigyasa Laroiya
Founder & Chief Brand Strategist, 30TH FEB
Marketing leadership isn't about knowing every marketing channel.
It's about understanding what the business needs, what the market expects, what the customer values, and where marketing can create meaningful impact.
With 18+ years of experience, Jigyasa Laroiya brings together brand strategy, marketing thinking, and business perspective to help Organizations create clearer paths to growth.
Her experience spans:
The role is simple: bring senior marketing thinking to the table, create clarity, and help your team move from scattered activity to connected action.
Why 30TH FEB as Your Fractional CMO?
Strategy Before Activity
We don't start by asking which campaign to launch. We start by asking what the business needs marketing to achieve.
Brand Meets Marketing
Your positioning, messaging, campaigns, website, and customer experience should not operate as separate pieces.
Senior Thinking, Flexible Structure
Bring experienced marketing leadership into your business without immediately building a full-time CMO function.
We Don't Stop at Recommendations
The strategy needs to reach the people executing it. We work with teams and partners to help turn direction into action.
One View of Marketing
Instead of managing disconnected activities, leadership gets a clearer view of priorities, performance, and next steps.
What Does a Fractional CMO Cost?
There is no one-size-fits-all Fractional CMO engagement. Pricing depends on the level of strategic involvement, business complexity, team structure, scope, and execution responsibility. Following are the Fractional CMO engagement models that we offer:
Strategic Advisory
For businesses that need senior marketing direction, strategic guidance, and regular leadership input.
Best suited for
Businesses with an established team that need senior-level direction.
Embedded Fractional CMO
For businesses that need an experienced marketing leader working closely with leadership and the internal team.
Best suited for
Growing companies building or restructuring their marketing function.
Fractional CMO + Execution Support
For businesses that need strategic leadership along with support in translating the roadmap into action.
Best suited for
Businesses where strategy, team alignment, and execution need to move together.
We'll recommend the level of involvement based on your actual needs — not a pre-packaged plan.
Fractional CMO vs. Full-Time CMO
Both models provide senior marketing leadership. The difference is primarily in the structure and level of commitment.
| Decision criteria | Fractional CMO | Full-Time CMO |
|---|---|---|
| Leadership | Senior marketing leadership | Permanent executive leadership |
| Engagement | Part-time / defined | Full-time |
| Structure | Flexible | Permanent role |
| Best suited for | Businesses needing flexible senior leadership | Businesses ready for a permanent CMO function |
| Existing team | Can lead alongside existing teams | Typically owns the marketing function |
| Commitment | Scales with business needs | Long-term executive commitment |
The right structure depends on where your business is today, what marketing needs to accomplish, and the level of leadership required.
What Our Clients Say
The strongest measure of a strategic partnership is what changes after the work begins.
Indra Nooyi once said: Simplicity is the biggest competitive advantage. Jigyasa, backed by her clarity about personal branding and drive to help her customers, brings value with simplicity. Her methodologies are well researched, personalized, and simple to implement. She is a great listener. I wish her best for all her future endeavours.
Tirthankar Sarkar
Jigyasa is very detailed-oriented and produced great results for my Apex IT website..Keep up the good work 🙂
Rohit Kapoor
Apex Solutions - Australia
"Collaborating with 30TH FEB for our Clinion rebranding was a fantastic experience. The team’s expertise and fresh perspective brought new energy to our brand strategy. They conducted a comprehensive brand audit and provided actionable solutions that greatly enhanced our brand identity. 30TH FEB's strategic approach helped us unify our brand voice and create a more cohesive and impactful presence. Their work on brand strategies and social media campaigns significantly boosted our engagement and market recognition." Thank you for your outstanding work. It has been a pleasure working with you, and we look forward to future collaborations.
Rajesh S Pothula
AVP Marketing - Clinion Inc
Give her a task she likes and you can expect a masterpiece. Be ready to be impressed and often dazzled by her work and sheer thought process.
Hemant Jain
Experienced Change Manager
30TH FEB has been a key partner for Fireknott Fashion Pvt. Ltd., providing clarity and insight into every step of our brand marketing strategy. They’ve been great at explaining the ‘why’ behind their approach. Through over communicating the insights and details, they simplify the decision making for me and dad, my co-founder. The recommendations from their brand audit and suggestions for UI/UX helped us improve and create a more futuristic Shopify store. The team goes into the details for content marketing, SMM and SEO strategy and have a more strategic approach towards things, they will help you set defined goals and deliver. It’s been a pleasure working with Jigyasa & team, and I’m confident in recommending team 30TH FEB.
Jasraj Singh
Director - Fireknott Fashion Pvt. Ltd.
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Case Studies
Every business has a different challenge. Here are examples of how strategic clarity, positioning, and marketing direction can change the way a business approaches growth.
Explore Our Marketing Leadership Insights
Good marketing decisions start with better questions. Explore our insights on Fractional CMO leadership, marketing strategy, positioning, growth, and brand building.
Frequently Asked Questions
If your business already has marketing activity but lacks clear priorities, positioning, leadership, or accountability, the issue may be bigger than having a marketing plan.
A Fractional CMO looks at the complete marketing function — from strategy and positioning to teams, channels, customer journeys, and execution — and helps determine what needs to change first.
Yes. More leads aren't always the answer. A Fractional CMO can examine the journey from positioning and messaging to acquisition, website experience, qualification, sales handoff, and conversion to identify where potential customers are being lost.
The objective is to understand whether the problem is traffic, targeting, positioning, offer, funnel, sales alignment, or a combination of these.
Yes. A Fractional CMO can help businesses entering or expanding within the US market evaluate their positioning, target audience, messaging, go-to-market approach, channels, and customer acquisition strategy.
The strategy should be built around the US audience and competitive environment, rather than simply adapting an existing marketing plan.
Yes. If your agencies are capable of execution, the answer may not be another agency. A Fractional CMO can provide the strategic layer that connects them.
This can include setting priorities, defining briefs, reviewing performance, resolving overlaps, and ensuring agencies are working toward the same business objectives.
You don't need to have the problem perfectly defined before reaching out.
The initial discovery process is designed to understand where the business is today, what it is trying to achieve, and where marketing may be creating friction or missing opportunities.
From there, the priorities and engagement can be defined around the actual situation.
Yes, The role can extend beyond campaigns into marketing structure, team responsibilities, agency relationships, processes, KPIs, positioning, planning, and leadership reporting.
This can be particularly relevant when a business is moving from founder-led marketing toward a more structured marketing function.
Yes. Rather than starting with individual channels, the work can begin by evaluating the business objective, audience, positioning, customer journey, existing performance, and available resources.
This helps establish which marketing priorities deserve investment and which activities may need to be reduced, changed, or tested.
A Fractional CMO works best when business leadership is involved in defining objectives, making key decisions, and providing access to the people and information required to understand the business.
The level of involvement can be structured around your Organization.
You don't have to decide that before the conversation. We first understand your business stage, marketing structure, objectives, challenges, and required level of involvement.
From there, we can determine whether you need strategic advisory, an embedded Fractional CMO, or a broader strategy-and-execution engagement.
Start with the business challenge. The engagement structure can follow.
A remote Fractional CMO engagement is structured around your business goals, communication needs and agreed working cadence. Strategy, meetings and collaboration can be managed remotely using the tools your team already uses.
Your Marketing Doesn't Need to Be Louder. It Needs to Be Clear.
If your business is growing but your marketing feels fragmented, you're not necessarily looking for another agency or another campaign. You may need someone who can step back, see the whole picture, set the priorities, and help your team move forward. Let's talk about where your marketing is today and what it needs next.