Is the Brand IPL fading? By Jigyasa on May 10, 2012 in Brand Strategy | 0 comments Brand IPL – what a brand it is, a crowd puller, a perfect mix of game & glamour, celeb cricket league and what now. From... Read More
Mall Management – New Kid on the Retail Playground!! By Jigyasa on Oct 25, 2008 in Marketing | 0 comments Malls – Everyone is visiting them. Moms shopping, Dads outing or a Kid zone, you say it and they have it! What is the one... Read More