Recent studies suggest that 79% of consumers say user-generated content (UGC) significantly influences their purchasing decisions. Brands can no longer afford to ignore the potential...
Read MoreRecent studies suggest that 79% of consumers say user-generated content (UGC) significantly influences their purchasing decisions. Brands can no longer afford to ignore the potential...
Read MoreLet’s say, you walk into your local supermarket store and see a sign offering “Buy 1 Get 1 Free” on a popular brand of snacks....
Read MoreBusinesses that rely on intangible offerings face a unique branding challenge. Consider this: 81% of consumers conduct online research before making a service-based purchase decision,...
Read MoreSelecting the right branding agency for your business is one of the most critical decisions you’ll make in 2025. With branding being a fundamental part...
Read MoreWe live in a 5G world that is hyperconnected. Due to this the way consumers interact with brands has evolved dramatically. From scrolling through social...
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