Bikaner Handloom Carpets - Branding Agency | Brand Strategy | Brand Marketing

Bikaner Handloom Carpets

By on Nov 6, 2016 in Portfolio

Bikaner Handloom Carpets, the export brand representing the giant MM Wool Group of Bikaner across nations over the last few years. The ideation was simple – we have to take the legacy forward and it should be done in a way that it appeals the west.

Bikaner Handloom Carpets is the  brand entity that take care of the international operations of MM Wool and manages the markets in west including USA, UK and Germany. At 30TH FEB, we had to bring out the legacy of this 75 year old wool & carpet giant with its base in the city of Bikaner, Rajasthan and distribution centers and regional presence across the cities of Jaipur & Gurgaon.

The group defines and embodies the solidarity, the art and history of this art in the family and over three generations have worked, leveraged and taken it to places , the group has always believed in working peacefully with their own set of distributors and dealers in India and international markets.

Team 30TH FEB worked with their team closely to bring out the basic brand imagery in the straight & simplest way possible. The idea was to have a presence on the world wide web as an introduction to the group for making their international entries organized & smooth together with the Domotex updates. The idea was to bring out the group, the products, the benefits and how the brand is all the more relevant to international markets they chase. You can have a look at their webspace here.

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