Portfolio

DKM Online

DKM Online

By on Nov 11, 2016 in Portfolio

Rebranding a brand that is all about a successful business which has almost 3 decades old employees with it was an exciting project. Our team at 30th feb was elated and excited so polish the gold and make it more appealing for the new age business houses. Rebranding for DKM Online was done in 3 phases: Rebranding the Identity and reinventing the philosophy. Scaling up the brand offerings as per the markets & businesses have evolved. Communicating the change to brand stakeholders – clients as well as employees. Our Chief Brand Strategist worked closely with the CEO of DKM Online and together they agreed on brand evolvement as a part of rebranding. It was necessary at the client site, for business expansion and also to establish the company as a stand alone business entity. Branding cannot be done without your digital space communicating the what & why of it. The rebranding for DKM Online had begun with an identity reinvention, lead to change in strategy, additions to the offerings – making the brand available for SMEs, startups and new age business owners. And then communicating it to the existing clientele and employees. The acceptance to change suggests a lot about the change. And we were happy to have great reviews. And as the brand has evolved after rebranding- we are still working closely to create an engagement digitally. Employer Branding initiatives are ongoing and the employees have started responding to this...

Read More
Carrier Midea India

Carrier Midea India

By on Nov 8, 2016 in Portfolio

Did you know that a design has the power to break a brand image. Words are always good but not essential always. The brief to our Brand team was to Break a Brand Image and emerge young & refreshed. We worked on Residential Range of Carrier Midea ACs concept, design and artwork. To break a Brand Image through design was exciting task for us especially when you have to it for a brand like Carrier – which is premium and has come to age with a brand feel & message. Team 30TH FEB proposed themes to the client, since we were dealing with the brand team, we had various ideas to break the brand image since the brief said, we need to reach out to a larger audience base, acquire the new one without hurting the old clientele. We were desperate to break the brand image and still reach the larger audiences and capture the young working professionals as customers of Carrier Midea India. Our proposed themes were the likes of Abstract, Ethnic, Nature, Floral etc. As a branding agency you have go exclusive and general both. We were glad to work with a brand like Carrier Midea, which works on detailing and we did 5 designs for the Residential AC range of Carrier Midea on the floral theme as it was then considered appealing to all age groups. This was one of the best experience where you become a part of brand and it reaches numerous living...

Read More
Atmoz

Atmoz

By on Nov 5, 2016 in Portfolio

Atmoz Air Purifiers is a product brand logo & communication project of Contrarian Ventures LLP, a startup managed by an IIM alumni who is now a seasoned entrepreneur and an educationist, philanthropist. They have enormous faith in the idea and concept of Swachh Bharat and StartupIndia StandupIndia and on that very note they decided to stand out and be different in solutions, approach and execution. As a result Contrarian Ventures LLP was conceived. We loved working on this modern day product brand which is trying to help the audiences and new age consumer fight air pollution. Our job was to create a logo identity which infers a meaning, provides an embossing overview of the brand solidarity. The color schema, the font – we loved every bit of it. The product brand logo always has 2 concepts, it needs to look good, stand out and create an easy recall from the product itself. It must leave a lot of scope for tomorrow – where in the product logo should not restrict the product surface from any further creativity. Since it is a Product brand logo and that too consumer durable category, it is obvious that it must stand out on the outdoor media, the social space, and across brand communication and this has come out really well on brand brochure, the outdoor hoardings and on their webspace as well. For Atmoz, team 30TH FEB worked on brand identity and design, the brand collaterals, content writing for brand communication material and website. The website on Atmoz is a product brand website and is an upbeat e-commerce portal. Since the concept of Air Purifiers is relatively new to Indian consumers, it was required that the website is educative and detailed. We worked on Atmoz on their keyword plan and content marketing as a brand strategy to fill the gaps and answer the doubts in the minds of...

Read More
Gapeseed Consulting

Gapeseed Consulting

By on Oct 30, 2016 in Portfolio

Gapeseed Consulting is a Business Consulting startup. We are working with the team right from the idea phase. 30TH FEB helped the team with Naming, Identity Design, Content and Website Development. We are currently working on their Brand Building & Marketing.

Read More
Karma Conceptz

Karma Conceptz

By on Oct 27, 2016 in Portfolio

Branding Karma Conceptz was exciting and a challenge for the services it offers. The brand represents a holistic healing boutique based out of Navi Mumbai, India. While branding Karma Conceptz, we had two challenges, first was to make understand the creative team on the offerings of this holistic healing boutique and second to make is appealing an expressive enough to make it relevant for the target audience. Alternate Therapies are now welcomed by Urbane population but there is also a stigma attached as the communication of most of these therapies is not clear. It is difficult for the audience to understand the process and procedures as all they seek is a solution to their problem. Branding Karma Conceptz was enriching too. Branding for Naturotheraphy, branding for alternate healing are all looked upon as difficult tasks because of the lack of knowledge on the subject matter, difficulty in understanding the target segment and there by planning a content marketing plan for a brand which is starting up and trying to reach out to a segmented audience. We also manage the social space of a brand for a minimum of 2 months from the brand launch. That is where you establish your branding and reach out to the audience meaningfully. Karma Conceptz is still evolving as it is a recent brand of 2016. But you can certainly catch them in action or their website or facebook page.  ...

Read More
FREE BRAND AUDIT

FREE CONSULTATION