Portfolio

DKM Online

DKM Online

By on Nov 11, 2016 in Portfolio | 0 comments

Rebranding a brand that is all about a successful business which has almost 3 decades old employees with it was an exciting project. Our team at 30th feb was elated and excited so polish the gold and make it more appealing for the new age business houses. Rebranding for DKM Online was done in 3 phases: Rebranding the Identity and reinventing the philosophy. Scaling up the brand offerings as per the markets & businesses have evolved. Communicating the change to brand stakeholders – clients as well as employees. Our Chief Brand Strategist worked closely with the CEO of DKM Online and together they agreed on brand evolvement as a part of rebranding. It was necessary at the client site, for business expansion and also to establish the company as a stand alone business entity. Branding cannot be done without your digital space communicating the what & why of it. The rebranding for DKM Online had begun with an identity reinvention, lead to change in strategy, additions to the offerings – making the brand available for SMEs, startups and new age business owners. And then communicating it to the existing clientele and employees. The acceptance to change suggests a lot about the change. And we were happy to have great reviews. And as the brand has evolved after rebranding- we are still working closely to create an engagement digitally. Employer Branding initiatives are ongoing and the employees have started responding to this...

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Carrier Midea India

Carrier Midea India

By on Nov 8, 2016 in Portfolio | 0 comments

Did you know that a design has the power to break a brand image. Words are always good but not essential always. The brief to our Brand team was to Break a Brand Image and emerge young & refreshed. We worked on Residential Range of Carrier Midea ACs concept, design and artwork. To break a Brand Image through design was exciting task for us especially when you have to it for a brand like Carrier – which is premium and has come to age with a brand feel & message. Team 30TH FEB proposed themes to the client, since we were dealing with the brand team, we had various ideas to break the brand image since the brief said, we need to reach out to a larger audience base, acquire the new one without hurting the old clientele. We were desperate to break the brand image and still reach the larger audiences and capture the young working professionals as customers of Carrier Midea India. Our proposed themes were the likes of Abstract, Ethnic, Nature, Floral etc. As a branding agency  you have go exclusive and general both. We were glad to work with a brand like Carrier Midea, which works on detailing and we did 5 designs for the Residential AC range of Carrier Midea on the floral theme as it was then considered appealing to all age groups. This was one of the best experience where you become a part of brand and it reaches numerous living...

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Wave

Wave

By on Nov 7, 2016 in Portfolio | 0 comments

Wave Group, is one of our most cherished associations. When the Indian consumers were enjoying the retail therapies of all kinds and were little hesitant towards the eCommerce buzz and shopping online, team 30TH FEB was busy working on the Event Calendars for Wave Malls. In the beginning of this decade team 30TH FEB worked on the Consumer Insights for Wave Mall Noida – as the region was fast developing as a hub of youngsters – the students and early corporate netizens. The retail markets were high on demand  and so were the brands that invested in the retail properties hoping for customer traffic, engagement beyond the footfall counts. We worked & rendered Annual Event Calendars for Wave Mall Noida which was that time the ruling and one of its kind. Gradually we rendered the annual event calendars, concept, execution and later on worked as the concept and decor partners for their properties in Ghaziabad and New Delhi as well. Some of the major events include the: Summer Carnivals, Baisakhi, Diwali and Christmas. Other regular customer engagements included events like Movie Launches, International Women’s Day, Children Day, Mothers Day, Environment Day...

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Bikaner Handloom Carpets

Bikaner Handloom Carpets

By on Nov 6, 2016 in Portfolio | 0 comments

Bikaner Handloom Carpets, the export brand representing the giant MM Wool Group of Bikaner across nations over the last few years. The ideation was simple – we have to take the legacy forward and it should be done in a way that it appeals the west. Bikaner Handloom Carpets is the  brand entity that take care of the international operations of MM Wool and manages the markets in west including USA, UK and Germany. At 30TH FEB, we had to bring out the legacy of this 75 year old wool & carpet giant with its base in the city of Bikaner, Rajasthan and distribution centers and regional presence across the cities of Jaipur & Gurgaon. The group defines and embodies the solidarity, the art and history of this art in the family and over three generations have worked, leveraged and taken it to places , the group has always believed in working peacefully with their own set of distributors and dealers in India and international markets. Team 30TH FEB worked with their team closely to bring out the basic brand imagery in the straight & simplest way possible. The idea was to have a presence on the world wide web as an introduction to the group for making their international entries organized & smooth together with the Domotex updates. The idea was to bring out the group, the products, the benefits and how the brand is all the more relevant to international markets they chase. You can have a look at their webspace...

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Atmoz

Atmoz

By on Nov 5, 2016 in Portfolio | 0 comments

Atmoz Air Purifiers is a product brand logo & communication project of Contrarian Ventures LLP, a startup managed by an IIM alumni who is now a seasoned entrepreneur and an educationist, philanthropist. They have enormous faith in the idea and concept of Swachh Bharat and StartupIndia StandupIndia and on that very note they decided to stand out and be different in solutions, approach and execution. As a result Contrarian Ventures LLP was conceived. We loved working on this modern day product brand which is trying to help the audiences and new age consumer fight air pollution. Our job was to create a logo identity which infers a meaning, provides an embossing overview of the brand solidarity. The color schema, the font – we loved every bit of it. The product brand logo always has 2 concepts, it needs to look good, stand out and create an easy recall from the product itself. It must leave a lot of scope for tomorrow – where in the product logo should not restrict the product surface from any further creativity. Since it is a Product brand logo and that too consumer durable category, it is obvious that it must stand out on the outdoor media, the social space, and across brand communication and this has come out really well on brand brochure, the outdoor hoardings and on their webspace as well. For Atmoz, team 30TH FEB worked on brand identity and design, the brand collaterals, content writing for brand communication material and website. The website on Atmoz is a product brand website and is an upbeat e-commerce portal. Since the concept of Air Purifiers is relatively new to Indian consumers, it was required that the website is educative and detailed. We worked on Atmoz on their keyword plan and content marketing as a brand strategy to fill the gaps and answer the doubts in the minds of...

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Kor Energy

Kor Energy

By on Oct 30, 2016 in Portfolio | 0 comments

KOR Energy (India) Pvt. Ltd. is a venture by Kor Capital. The promoters met us for a brand identity which works with their vision to revolutionize the way solar industry is looked at by the businesses as well as the customers. They believed in the concept of going green and they want to reach out to the businesses with the intent of establishing the benefits of going solar. At 30TH FEB, we loved the outcome – the brand logo and brand stationary is just what our client wanted. A smile, a  praise, a pat on the back – makes the day of a creative team – when you come up with a brand identity, you explain the logic and the client says -‘You know – this is what i wanted’ from you guys. KOR Energy was such an experience. And we were even more happy as KOR Capital their parent company was our second ever client in our year of inception. We worked on KOR Energy’s Brand Identity, communication for internal and external marketing. The brand is happy and so are we with our work – the elements of brand identity, semantics, the idea and concept is weaved so nicely in the identity. Once done with the identity, we are currently working on the content strategy and content marketing for the brand, you can check their...

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