Wave Group, is one of our most cherished associations. When the Indian consumers were enjoying the retail therapies of all kinds and were little hesitant towards the eCommerce buzz and shopping online, team 30TH FEB was busy working on the Event Calendars for Wave Malls.
In the beginning of this decade team 30TH FEB worked on the Consumer Insights for Wave Mall Noida – as the region was fast developing as a hub of youngsters – the students and early corporate netizens. The retail markets were high on demand and so were the brands that invested in the retail properties hoping for customer traffic, engagement beyond the footfall counts.
We worked & rendered Annual Event Calendars for Wave Mall Noida which was that time the ruling and one of its kind. Gradually we rendered the annual event calendars, concept, execution and later on worked as the concept and decor partners for their properties in Ghaziabad and New Delhi as well.
Some of the major events include the: Summer Carnivals, Baisakhi, Diwali and Christmas. Other regular customer engagements included events like Movie Launches, International Women’s Day, Children Day, Mothers Day, Environment Day etc.