PURA VIDA CARPETS
Pura Vida Carpets is a brand developed to reach the audience online who believes in modern, urban interior design with upbeat upholstery and is inclined towards the traditional weavers and artisans of India. Brought together with the third generation of a traditional business house that is largely into manufacturing and exports of such handmade, hand-spun and hand crafted traditional weaving.
A fresh vertical – this brand is a work in progress if we talk about digital presence. And 30TH FEB brand agency is working closely with the core team around the areas of branding, marketing as an integrated communication agency for brand management for their online and offline activities. We design, manage and roll-out the brand communication meant of digital space, magazines, PR and even outdoor spaces.