Marketing

Starved for Content- Indian Television desperate for Content Marketing

By Jigyasa on May 23, 2012 in Brand Strategy, Marketing | 0 comments

Content Marketing is on its peak in India and with the influx of Tv channels – it looks like the marketer is suffering with a...

By Jigyasa on May 2, 2012 in Communication Strategy, Marketing | 0 comments

Aamir Khan – an actor known for his passion for perfection in whatever he does. Be it acting, art, film-making, film marketing etc.  And now...

Branding a State – Brand Bihar

By Jigyasa on Sep 1, 2011 in Marketing | 0 comments

Yes, the portal about Bihar says it is a brand and if you go through it you will actually get to know some good things...

"McWeddings" at McDonald’s

By Jigyasa on Feb 15, 2011 in Brand Strategy, Marketing | 0 comments

Wedding Party at Mc Donald – Whoa! Now that’s news? Yes, 14th Feb,2011 and Mc Donald’s HongKong has launched amazing sideline called- “McWeddings”. What an innovation...

Mall Ignorance!

By Jigyasa on Jan 26, 2011 in Marketing | 0 comments

Have you been to malls….? Do you enjoy or appreciate the mall decor and events at mall. The lavish lights on Diwali and the all...

When STARS come down to Malls!

By Jigyasa on Jan 22, 2011 in Communication Strategy, Marketing | 0 comments

Picture this – You at a mall…..people gathering obnoxiously and you just wondering- what in the world has gone wrong with the entire world as...