Marketing

By Jigyasa on Sep 9, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

 Everyday ambience, Sharp Humor, Single Message, Plain Straight Truth – on face brings lot of relevance in any marketing communication. That’s how the magical...

By Jigyasa on Sep 3, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Colors- have always been a major aspect in brands & branding strategy. Here, I am not talking about the significance of colors in branding but...

Recession Hit Big Bazaar

By Jigyasa on Jan 22, 2009 in Marketing | 0 comments

Oh! This one really surprised me. Big Groups being hit by the recession is not a new story but this hard…Well! I had no idea...

Low Budget yet Meaningful Advertising

By Jigyasa on Jan 8, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Advertising is not always about Big Bucks!!! Have a look…….. observations-learning-experience-insights

Mall Management – New Kid on the Retail Playground!!

By Jigyasa on Oct 25, 2008 in Marketing | 0 comments

Malls – Everyone is visiting them. Moms shopping, Dads outing or a Kid zone, you say it and they have it! What is the one...

By Jigyasa on Apr 9, 2008 in Brand Strategy, Marketing | 0 comments

Latest in advertising is, ‘Yeh hai Hindustan meri jaan’. Did you say Youngistan? Well, finally Coca Cola has given a front & back answer to...