A traditional business house aspired to join the giants of organized jewelry retail industry. The brand project assigned to us involved the aesthetics and the retail store branding together with the launch campaigns at the local level – that is the blue city of Rajasthan – Jodhpur.
Right from working on integrating the new established aspirations of the brands with the decades old traditional business house – our team started working on the brand communication.
We managed the brand communication design for their Retail Store – we did the interiors including the reception area, the customer traffic areas – including the lobby & lifts.
The promotional marketing design involved – Shopping Bags, Packaging for boxes, Outdoor for the city of Jodhpur, the newspaper ads etc.