The Prominent Change In Branding In Past Few Years - Branding Agency | Brand Strategy | Brand Marketing

The Prominent Change In Branding In Past Few Years

By on Feb 16, 2021 in 30TH FEB, Brand Strategy

Web Designing And Branding

Change is the beauty of nature, agree? But what if the change is so rapid? Like the one in the world of web designing and branding. From the first web page to 1.9 billion sites, all in a few decades. 

We all took advantage of this, but branding tops the list. Want to know how? Hold on I’ll explain in this article.  


1. Prominent Changes in Web Designing

Around 42.3% of people are using the internet. Among them, the larger portion is for shopping. Have you visited the lavish high street store? But they are getting extinct as organizations are moving towards the website for their branding.

It is significant to consider web design while branding online, as 94% of impression is of your web, not brand. Now let’s discuss the changes in web designing and how to use it best for branding.  Hold on; we are about to go on an evolution ride.

Increased Web Standard

We all have witnessed the drastic changes in the standard of the website in previous decades. The security, aesthetics, page speed, content formatting, and CSS3 designs have evolved. 

The copyright and plagiarism were nowhere in the frame previously. Even the security concerns were relatively common with those old websites. I still remember sitting and waiting for the website to work for minutes. 

Now we have to click, and the page appears. This is all due to the advancements in the website designing. The adaption of advance features and browsers are the main element that enhances the web standard. 

This also made internet entrepreneur like Chahal earning $200 million.     

Inclusion of Social Media

Decades ago, the social media platforms were still in a struggle, agree? Yes, we all have to use it on our desktop computers only in initial days. The rapid change in mobile development technology boosts social media usage. 

Now people are converting into a social media freak. The web developers use this boost for their development. 

They start integrating social media accounts as security checks; they also link users’ social activities with their web. This enables businesses to use these platforms for promotion purposes. Almost all of the businesses are now using it. 

Yes, this all starts from here. Embedding the social media profiles and content on the third party website was another strategy.    

The Advent of Virtual Reality

Recently virtual ad augmented reality took center stage. Before this, the graphics were the main element. 

The web designers actively use it for increasing credibilities of their websites and applications. Confused that how it was integrated? Remember the Pokemon GO game that has 10 million users in a week. 

Yes, those Pokemons were prepared from augmented reality. Web designers and brands are on the same boat. 

Brands start using virtual reality for promoting their products. The competition arranges by ‘Game of Throne’ where you have to type fire to melt a massive iceberg. 

Initiation of HTML5

The advancements were on the go, and the most remarkable milestone was HTML 5. This latest markup language turns the world upside down. 

This eliminates the need of any browser plug-ins. It further changes as brands start using custom build pages. 

These capabilities brands to connect with 1 billion active users on Facebook in 2012.      

Creation of Content Management System

Previously the websites do not provide the CMS; it was included with time. But in the present era, CMS has become the most vital part. Almost 43.6% of websites use this. 

The website owners demands for more flexible and user-friendly CMS. This is because they desired to keep on updating their content. 

Every owner wanted to provide fresh and upgraded content. Now no additional cost and hassle write and upload. 

Development of Mobile-Friendly Web 

Almost a decade ago, I met a proud man saying that I don’t have a cell phone, imagine him in the present era. Not possible? I knew. 

The web developers start creating an adaptive website…. I’ll explain it in the following heading. The user-friendly websites are developed due to the increased usage of the cellphone. No one wants to reach home and open the laptop; everything is on the go. 

Brands also forced it to do so. Not only for customer satisfaction, but search engines require the website to be mobile-friendly for being ranked.  

Responsive Web

Here I’ll explain the above story. The developers have adapted a design that is known as ‘Responsive Web Design’ (RWD). 

This design is creating a website in different screen sizes. This was impossible or known as the future fantasy back in 2009. 

Initially, it was for the cellphone and laptops to get adaptive. Now the smart TV technology is also based on similar technology. Yup that’s why 195.15 million users can watch ‘Netflix’ on their TV.    


2. It’s Impact on Branding

The development of the websites was the revolution for branding. Organizations rapidly adapt the more lucrative, user-friendly and convenient web designs. 

The market giants and almost every business tend to make their digital appearance on the website. This was also to cope with the technological trend. 

The world was shifting, and saving your existence; you have to do this. The developers and brands work collectively to prepare the current face of web-branding.  

Usage of data 

The online activities increased due to the user-friendly websites being prepared for other activities rather than education and research. All the traffic left traces at some point. These are collected in the form of data. 

The websites provide huge data regarding potential visitors. These potential visitors’ were the potential customers of the brands. The brands start to collect these data and use in creating new marketing strategies.

This was the road map that leads to the current branding practices. This data was convenient and accurate, serving as the numerical evidence for the brands. 

This is how Google can show you ads related to your activities.    

Smartphone Convenience 

As I have mentioned above, web developers have created mobile-friendly websites and can access it from their handy device. 

Brands also shift their marketing and advertising practice according to it. On an average 3 hours and 43 minutes are spending on cell phone designating it at a crucial position.   

The next step was the preparation of the customized mobile application. These mobile applications were used for rapid and convenient shopping. 

Brands and web designers together shift the purchase behavior and intention of the customers. 

Beginning of Personalization

The truly tech-friendly generation is generation Z, using five screens at a time. They prefer customized and personalized protocol at every screen. 

Let’s discuss it in a more elaborative manner. The data collected by the website and the virtual reality are collectively used by the brands to provide the personalized experience to every customer. 

Remember, in the old times, one salesman with one customer. This is the digital version of that. The brands customized their web platforms for the different target audience in various manners. And now every customer feels like shopping from their store.   

Brand’s Agile Marketing

Priory, the brands were dependent upon the sales and revenue statistics for proving the relevancy of their marketing strategies. Web development and increased usage have enabled them to use agile marketing.

It is the kind of marketing which reflects the effectiveness of the organization in achieving marketing objectives. This marketing provides insights regarding the web traffic and other details of digital customers. 37% of marketers are using it due to its ability to fulfil business activities and effective results. 

Convention of Brand Messaging

SEO usage in branding has potentially benefited brands. The marketers now use trendy keywords in their brand messages to increase their web ranking on Google. This is successful because 39% of purchases are dependent upon the visibility of your link. All of this is root with the brand messaging tactic. Before the widespread usage of modern websites, brand draft their messages in accordance with the targeted audience. In recent days, it is all dependent upon the SEO content and trending keywords. 

Development of Brand Consistency

Here the consistency is defined in two different perspectives. The website has made the brand consistent. Before websites, a single controversy can ruin the whole brand image, and people eventually forget about it. 

Remember? The ‘Clairol Touch of Yogurt Shampoo’ sickens too many people and eventually disappears from the market.  According to Crowd Writer UK, controversies are used to promote brands, and your digital presence is all that reflect your presence in the market.

The following are the best example of using trendy keywords in your advertisement to increase the brand’s web ranking.  


3. Final Word

The branding shook hand with websites after witnessing the widespread usage of websites. They digitalized their strategies into a more appealing manner. 

The websites’ advancements and developments enable the brand to use it more complexly, creating more intense impacts on the brands. Previously the old only content websites and the traditional brads were present. 

Recently both elements have entirely different. There are web-platforms to purchase branded products, and these products only have a digital presence. This marks a major difference in web design and its impact on branding. Which of the advancement do you find to be more effective? 


Author Bio

Elaine Vanessa is a Senior Research Analyst and blog writer at Dissertation Assistance. She is a passionate lady providing the best, thesis writing service UK. She is willing to pen down every issue that bothers her readers.

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