What Next?? - Branding Agency in India | Strategic Brand Consultancy | Brand Marketing Companies in India | 30TH FEB

What Next??

By on Feb 2, 2012 in Challenges for Start-ups, Entrepreneurship

A phase of Entrepreneurial Journey..

These two words am sure, itches all those like me. Yes, I mean the Entrepreneurs or may be Start-ups!!

I work on brands. I love my work and I am too passionately into it, but whenever I am done with a project, a major assignment all I seek is – a break, a break that I am so much planning to avoid from now on – for one simple reason – as the break gets over – the question tumbles upon – What Next??  And this is horrible; it intensifies my decision of not being into a job, quitting one and opting out of offers, saying no in the final rounds and finally convincing a shocked family – which I am going to be on my own now.

What next!!! It triggers again and again – and my mind rushes towards my big dreams and lot of big sighs follow…

Entrepreneurs – I am sure have these feelings time & again. Yes, I might be wrong in few cases where the start is with a string of projects, unlike me, I started with just a belief that this is what I want to do and this is what I have to accomplish. As of now, I am doing fine. And wondering about more business even when I share the worrying feelings of What Next!!

I am doing fine as far as work is concerned, have won some good clients. I haven’t yet taken the big leap but I have survived through the waters – yes a few times even the tough ones too. I had some challenges to face- which restricted my expansion plans and then restricted them again but I am not restricted as yet. I have only complicated thoughts like – What Next!!!

A client the other day – offered to join their team. Wow! (Think) Isn’t it amazing…a good package, a 9 to 5 job and several smiling faces in the morning? Huh! I was impressed.  At least when I referred to – pressures I have (of projects, no projects, more projects, sailing smooth, expansion), each morning wondering the deadlines of to dos and then those time when I only sit pondering – What Next?

There are certain Negative Thoughts which complicate life further like, thinking what if I do not get another project. What next? What if any of the associates ditch me in between? What next? If I get an amazing offer and I leave my dream and get hooked to a brilliantly paying job and once again hate if for working for someone else! What Next?

Now, my current what next situation is even sad. Projects @ hand are super slow – client are either not responding or have moved on and merely not responding. And I have nothing else to work on. Yes, of course I need to meet people, network, and get new projects but I am just not getting into the right set of mind & thoughts. Instead, I am trying to hook to a book, blog, take a break, a leave, a getaway but nothing is happening as I am worried about my business. It has to sustain and I have to survive. And I can’t certainly survive without living my big dream!!

Now as I am finishing this piece here – What next? But Guess What??
When the whole world says give up, Hope whispers…..try it one more time.

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