Positioning vs. Messaging: Where Most Brands Go Wrong

By Team 30TH FEB on Apr 18, 2025 in Brand Strategy | 0 comments

Here’s a quick test for you. What’s the first thing that comes to your mind when you hear the name ‘Amul’? Is it the...

Personal Branding or Business Branding: Who is More Powerful?

By Team 30TH FEB on Apr 10, 2025 in Brand Strategy | 0 comments

Introduction In a world where attention spans are shorter than TikTok videos and authenticity drives engagement, branding isn’t optional anymore—it’s essential. Whether you’re a solo...

Brand Consulting Services: What to Expect and How to Choose the Right One

By Team 30TH FEB on Apr 3, 2025 in Brand Strategy | 0 comments

Why Brand Consulting Matters: The Hard Truth About Branding In today’s digital-first world, 90% of consumers expect brand consistency across all platforms, yet more than...

The Role of Brand Strategy in Building a Global Brand

By Team 30TH FEB on Mar 12, 2025 in Brand Strategy | 0 comments

Think about the brands you see everywhere. These can be the likes of Apple, Nike, Coca-Cola, LEGO or the corporate brands like PWC, Accenture...

Website Design Works: How Accessibility Features Can Expand Your Audience

By Team 30TH FEB on Mar 3, 2025 in Brand Strategy | 0 comments

Website accessibility ensures that all users, including those with disabilities, can interact with and navigate a website effectively. It isn’t just about compliance with...

The Cost of Poor Branding: How a Weak Brand Can Hurt Your Bottom Line

By Team 30TH FEB on Jan 27, 2025 in Brand Strategy | 0 comments

Think about the last time you ordered food online. Why did you choose that specific restaurant? Was it the attractive branding, the glowing reviews,...