New & Improved – Brands/Marketing?

By Jigyasa on Oct 5, 2010 in Brand Strategy, Marketing | 0 comments

Be Alert of the ‘New & Improved’ Marketing: Alright, these days I have been reading about the post recessionary marketing which most of the brands...

Is GREEN the color for Future Brands?

By Jigyasa on May 7, 2010 in Marketing | 0 comments

Imagine a Coke in Green color? Couldn’t! Well that is exactly how it is surprising the entire marketing world. Brands which believed in Red as...

Sensible Advertising

By Jigyasa on Jan 30, 2010 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Title : Save Girl Child Title: Parenting is by example. Headline: Children learn fast. Don’t fight at home. Title: Stop Racism Headline: Defend Human Rights...

Digitivating Bollywood Dreams – Twittering Promotions

By Jigyasa on Dec 5, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Wondering as what the title has to say? Well, this one is about Digital Marketing & more precisely the quick adoption by the bollywood biggies....

Green Marketing….!

By Jigyasa on Sep 19, 2009 in 30TH FEB, Brand Strategy, Marketing | 0 comments

Green is in……… Yes, with the years of hue & cry about the ozone depletion, mankind has finally realized the importance of going green &...

Indian Retail Scenario & Formats!

By Jigyasa on Sep 11, 2009 in Communication Strategy, Marketing | 0 comments

Retailing is booming. Really! The Attrition rate in retail is comparatively high in retail then as compare to the other employment options in the industry....