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Building a brand overnight is an illusion. Many experts who have tried to do so, have failed miserably. You have to over prepare for anything...
Read MoreContent Marketing is on its peak in India and with the influx of Tv channels – it looks like the marketer is suffering with a...
Read MoreBranding is neither your logo. Nor is it a catchy slogan or jingle. Branding is the phenomenon you use to define your purpose, intent, the...
Read MoreLast week the CEO of one of the leading financial service companies complained about stagnation. When I enquired how he said that there is no...
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