Brand Strategy

How to leverage your Brand in 2013?

By Jigyasa on Jan 5, 2013 in Brand Strategy, Entrepreneurship, Marketing | 0 comments

2013 is a year of hopes. Economically, socially – the world is hopeful and so is marketer. The marketing world is facing an influx of...

By Jigyasa on Sep 6, 2012 in Brand Strategy | 0 comments

Sahara Q-Shop, a great start with a big chase for 800 shops. Launched on Independence Day – the August 15th, 2012. I wonder, were they...

Microsoft Unveiled New LOGO! Is rebranding becoming Inevitable?

By Jigyasa on Aug 24, 2012 in Brand Strategy | 0 comments

Change is the only constant and progression is the way of life.  Similarly, change & progression is the way of branding too. Microsoft, after successful...

By Jigyasa on Jul 11, 2012 in Brand Strategy, Communication Strategy | 0 comments

You all must have read the product/brand and service feedbacks here and there. Very recently I have noticed that earlier while Google used to take...

The Utterly Butterly Amul Moppet – Hot & Intriguing @ 50

By Jigyasa on Jun 13, 2012 in Brand Strategy, Communication Strategy | 0 comments

Wow! Day before Amul Moppet turned 50, perhaps the only brand to rule for consecutive 50 years.  Five decades of success and love, of reaching...

By Jigyasa on May 29, 2012 in Brand Strategy | 0 comments

Imagine that you record your profile and work experience with some references from your colleagues and seniors being added to it and ultimately you get...