Communication Strategy

The Onida Story – Individuality rules over Neighbor’s envy

By Jigyasa on Sep 24, 2009 in Brand Strategy, Communication Strategy, Digital Branding | 0 comments

Now I am sure you are no more wondering what I am talking about here. You must have noticed Kajol on television, where she tells...

Indian Retail Scenario & Formats!

By Jigyasa on Sep 11, 2009 in Communication Strategy, Marketing | 0 comments

Retailing is booming. Really! The Attrition rate in retail is comparatively high in retail then as compare to the other employment options in the industry....

By Jigyasa on Sep 9, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

 Everyday ambience, Sharp Humor, Single Message, Plain Straight Truth – on face brings lot of relevance in any marketing communication. That’s how the magical...

By Jigyasa on Sep 3, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Colors- have always been a major aspect in brands & branding strategy. Here, I am not talking about the significance of colors in branding but...

Low Budget yet Meaningful Advertising

By Jigyasa on Jan 8, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Advertising is not always about Big Bucks!!! Have a look…….. observations-learning-experience-insights

Ads & Brands in India – a quick flashback!!

By Jigyasa on Jun 16, 2008 in Brand Strategy, Communication Strategy | 0 comments

Bajaj Super……….Extinct now….                   Did we know Yuvi that time….?? We did knew        ...