Not every growth challenge is a marketing issue. Sometimes, the problem lies deeper in how your brand is perceived, positioned, and presented. An e-commerce brand...
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Sweet 16 people say is a transition year. Isn’t that how when we talk about a child turning 16. The year 2025 marks 16 years of 30TH...
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Youâve been running campaigns, posting regularly, and investing in digital marketing, yet something feels off. Growth feels slower than it should. Engagement isnât translating into...
Read MoreThe Book That Makes Branding Easy
- Learn to build a new brand or reboot an existing brand!
- Do it easily with step by step guidance and workflows!
- Get customers to love your brand!
Walk into any small or mid-sized business in India, whether itâs a family-run manufacturing unit, a homegrown D2C brand, or a service company trying to...
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Youâve got a capable marketing team, a creative agency, maybe even a performance partner. Campaigns are running, your brand is visible, and yet it doesnât...
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Our world is rapidly evolving, the business landscape is going through digital disruption, shifting consumer behaviors, and hyper-competition. Businesses can no longer rely on clever...
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Letâs be honest, in the world of B2B branding, is still one of the most underrated concepts. Itâs often treated like window dressing: the...
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Thereâs a common misconception in marketing that bigger reach equals better growth. It is often believed that if your brand shows up in more...
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Letâs be honest here, AI isnât knocking on the door anymore, itâs already in the room, rearranging the furniture and settling day by day....
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Yes, you are doing good. Your brand is growing. But is it growing fast enough? Are you truly scaling, or just running on autopilot?...
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Business lifecycles should be ever-evolving. And so the business ecosystems, technology is bringing shifts with AI, workplaces are experiencing a huddle between hybrid/ remote and...
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Did You Know? A consistent brand presence across platforms can boost revenue by up to 33%âyet over 80% of rebrands fail to make the...
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Hereâs a quick test for you. Whatâs the first thing that comes to your mind when you hear the name âAmulâ? Is it the...
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Introduction In a world where attention spans are shorter than TikTok videos and authenticity drives engagement, branding isnât optional anymoreâitâs essential. Whether you’re a solo...
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Why Brand Consulting Matters: The Hard Truth About Branding In todayâs digital-first world, 90% of consumers expect brand consistency across all platforms, yet more than...
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The average person spends over 147 minutes a day on social media. And letâs be realâmost of that time is spent mindlessly scrolling through...
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Think about the brands you see everywhere. These can be the likes of Apple, Nike, Coca-Cola, LEGO, or the corporate brands like PWC, Accenture,...
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Website accessibility ensures that all users, including those with disabilities, can interact with and navigate a website effectively. It isnât just about compliance with...
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Brands are striving to optimise. Your customer profile is not just a â30-40 age group, working in corporate, married, etc. Your customer profile is...
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What if your customers did your marketing for you? Imagine leveraging content created by real usersâwhether it’s photos, videos, or reviewsâsharing their authentic experiences...
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