Key Takeaway: Brand strategy defines what you want your business to be known for, while marketing strategy helps you get known for it. Neither works...
Read MoreKey Takeaway A fractional CMO is the better choice when your business needs strategic direction, leadership, positioning, and marketing ownership. A fractional marketing agency is...
Read MoreQuick Answer Discover practical growth strategies for founder-led businesses. Learn how founder branding, content distribution, strategic alignment, and consistent visibility help build trust, strengthen brand...
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This blog covers the brand naming strategies and the checks each and every founder must consider while aiming for a perfect brand name for their...
Read MoreQuick Answer A brand consultant helps businesses clarify their positioning, define what makes them different, and build a brand strategy that supports long-term growth. If...
Read MoreEvery business follows a different growth journey. Expecting one brand consulting process to work for every business entity simply won’t make sense. A BFSI firm...
Read MoreAs businesses scale, branding becomes less about visibility and more about alignment. What works for a 10-member team rarely works for a 50 or 100-member...
Read MoreA business does not grow from 5x or 10x because of a clever ad campaign or a logo redesign. Does it? It also doesn’t happen...
Read MoreTen, or rather five, years ago, building a brand required significant effort. The businesses were realizing the difference between marketing, promotions, and branding. One was...
Read MoreThe modern ecosystems and advent of the AI business have made marketing more accessible to brands than ever before. A business can create graphics within...
Read MoreConsumers today are far more aware of marketing tactics than brands think. They know when a countdown timer has been added to create panic. They...
Read MoreBrands don’t need to go high & low to test whether their brand is working. They don’t even need elaborate audits to know if something...
Read MoreBranding for technology companies is not the same as it is in most other popular categories. SaaS marketing is broad and works differently. While working...
Read MoreHow a Brand Audit Helps You Reveal the Critical Gaps in Branding Ask your marketing team what your “brand” stands for. Then ask sales. Then...
Read MoreBusiness and agency partnerships are nothing new. At some point, most growing companies hire a branding or marketing agency. For startups, this usually happens when...
Read MoreOver the past decade, Digital Marketing has quietly become the default growth engine for any business—small, medium, or large. The reason is accessible tools such...
Read More“We have a marketing team of 15+, so execution is not a problem…but we don’t have a long-term plan.” “We are doing a lot of...
Read MoreSomeone may ask…What’s in a name? Well, for a brand – EVERYTHING. Naming a brand was once seen mostly as a creative decision. At least...
Read MoreThe food and beverage space in India is booming. Or to better put it, the “CONSCIOUS” food and beverage space is booming across the globe....
Read MoreOver the years at 30TH FEB, we have audited and worked with a wide spectrum of consulting and advisory brands in the service sector. We...
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