Posts by Ajay Rai

A Guide to Local SEO

A Guide to Local SEO

By on Sep 12, 2018 in Digital Branding, Marketing, Start-up Brands | 0 comments

Are you small businessmen struggling to outrank your competitors? Do you want to promote your products and services locally to users nearby? Ready to capture the local markets through SEO in first phase of launch? If yes then this is the right read for you! Let us spend how 2-3 minutes to understand how brands are leveraging themselves in local markets through SEO. In this blog post I am going to share all the secret strategies that we have used to rank different websites in localities to specific cities of India and USA on the top of the Google for targetedlocal searches! Some of the following strategies helped us outrank the competitors on google listings and local searches for varied industry segments, from moving companies to holistic healers. Let us explore and understand the Local SEO (and feel free to share your ideas in comments below) What is local SEO? Local SEO is a part of SEO which only deals in ranking a website locally or providing it rank citations in a specified geographical area. It is mainly done for local businesses and is very helpful for small business owners as well as businesses with small teams especially those who believe in starting small and growing with perfection and ease. The keywords for local SEO are geographically bound with a prefix or suffix to make it an easy found in the local searches. For example- Best Movers in New Delhi, Holistic Healing in Navi Mumbai, Financial Planners in Delhi NCR etc. When anybody searches for these kind of keyword for a particular niche it suggests that they are very much clear and interested in hiring local only. Basics of Local SEO Google Business Optimization The basic steps of Google Business Optimization include: First of all we need to verify our local business listing on google. Add appropriate and same address used in website a small change can affect ranking. Any change in address should be avoided. Google will send you a pin to verify your business within7-10 days and then once you are verified your listing would appear in google business. Make sure this is done without a miss. To optimize your local listing in best manner possible – it...

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Mindful SEO Techniques and Content in your Branding Mix.

Mindful SEO Techniques and Content in your Branding Mix.

By on Apr 21, 2018 in 30TH FEB, Brand Strategy, Communication Strategy, Content Marketing, Digital Branding | 0 comments

The best link building strategy is to create something awesome and let everyone know about it.   ~ Tim Soulo Wondering why we are doing this post on our space at 30TH FEB because we are a brand management agency. Our client servicing team insists on sharing the significance of Mindful SEO Techniques and Content in your Branding Mix. Well this blogpost is about the basic SEO tips for your website. For those who plan to go digital with their business must take time to read this and understand as to why good content writing is the basic requirement for managing a brand in digital spaces. It cannot be just about posting stuff on your web spaces – namely Blogs, facebook, linkedin, pinterest or youtube for that matter. What matters is – how good is your content on each of it. Is the content good? Is it readable? Will people find relevance and truth in your content. And how it can be used as the best ingredient of your Digital Marketing. Let us understand the basic for Good SEO and understand through this Quick Guide to perfect SEO for your web portal. What Is SEO? SEO stands for Search Engine Optimization. It is a methodology of getting free or organic traffic from search engine by doing different optimization practices. SEO is a practice or art of getting visibility in search engines to attract more and more traffic to your website. No one goes to the second or third page of google to search any piece of information everyone wants to be on the first page this is why SEO is needed because the second page of Google is the safest place to hide a dead body. Well if you are optimizing and you not on the first page, you are losing your valuable customers. Don’t worry I am here to guide you, how to attract more visitors to your website. SEO is a time taking process involving many strategies, stages, and a good unique engaging content. It involves mainly two process- On Page Optimization Off Page Optimization In this post we will be covering the mindful SEO techniques and content for on page optimization. The subsequent post will cover the details...

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