The food and beverage space in India is booming. Or to better put it, the “CONSCIOUS” food and beverage space is booming across the...
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Over the years at 30TH FEB, we have audited and worked with a wide spectrum of consulting and advisory brands in the service sector. We...
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Most founders don’t debate about branding versus marketing. They lie awake wondering why growth feels harder than it should. Why business spending keeps increasing...
Read MoreThe Book That Makes Branding Easy
- Learn to build a new brand or reboot an existing brand!
- Do it easily with step by step guidance and workflows!
- Get customers to love your brand!
Not every growth challenge is a marketing issue. Sometimes, the problem lies deeper in how your brand is perceived, positioned, and presented. An e-commerce brand...
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Sweet 16 people say is a transition year. Isn’t that how when we talk about a child turning 16. The year 2025 marks 16 years of 30TH...
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You’ve been running campaigns, posting regularly, and investing in digital marketing, yet something feels off. Growth feels slower than it should. Engagement isn’t translating into...
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Walk into any small or mid-sized business in India, whether it’s a family-run manufacturing unit, a homegrown D2C brand, or a service company trying to...
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You’ve got a capable marketing team, a creative agency, maybe even a performance partner. Campaigns are running, your brand is visible, and yet it doesn’t...
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Our world is rapidly evolving, the business landscape is going through digital disruption, shifting consumer behaviors, and hyper-competition. Businesses can no longer rely on clever...
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Let’s be honest, in the world of B2B branding, is still one of the most underrated concepts. It’s often treated like window dressing: the...
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There’s a common misconception in marketing that bigger reach equals better growth. It is often believed that if your brand shows up in more...
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Let’s be honest here, AI isn’t knocking on the door anymore, it’s already in the room, rearranging the furniture and settling day by day....
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Yes, you are doing good. Your brand is growing. But is it growing fast enough? Are you truly scaling, or just running on autopilot?...
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Business lifecycles should be ever-evolving. And so the business ecosystems, technology is bringing shifts with AI, workplaces are experiencing a huddle between hybrid/ remote and...
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Did You Know? A consistent brand presence across platforms can boost revenue by up to 33%—yet over 80% of rebrands fail to make the...
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Here’s a quick test for you. What’s the first thing that comes to your mind when you hear the name ‘Amul’? Is it the...
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Introduction In a world where attention spans are shorter than TikTok videos and authenticity drives engagement, branding isn’t optional anymore—it’s essential. Whether you’re a solo...
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Why Brand Consulting Matters: The Hard Truth About Branding In today’s digital-first world, 90% of consumers expect brand consistency across all platforms, yet more than...
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The average person spends over 147 minutes a day on social media. And let’s be real—most of that time is spent mindlessly scrolling through...
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Think about the brands you see everywhere. These can be the likes of Apple, Nike, Coca-Cola, LEGO, or the corporate brands like PWC, Accenture,...
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