Let’s be honest, in the world of B2B branding, is still one of the most underrated concepts. It’s often treated like window dressing: the...
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There’s a common misconception in marketing that bigger reach equals better growth. It is often believed that if your brand shows up in more...
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Let’s be honest here, AI isn’t knocking on the door anymore, it’s already in the room, rearranging the furniture and settling day by day....
Read MoreThe Book That Makes Branding Easy
- Learn to build a new brand or reboot an existing brand!
- Do it easily with step by step guidance and workflows!
- Get customers to love your brand!
Yes, you are doing good. Your brand is growing. But is it growing fast enough? Are you truly scaling, or just running on autopilot?...
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Business lifecycles should be ever-evolving. And so the business ecosystems, technology is bringing shifts with AI, workplaces are experiencing a huddle between hybrid/ remote and...
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Did You Know? A consistent brand presence across platforms can boost revenue by up to 33%—yet over 80% of rebrands fail to make the...
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Here’s a quick test for you. What’s the first thing that comes to your mind when you hear the name ‘Amul’? Is it the...
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Introduction In a world where attention spans are shorter than TikTok videos and authenticity drives engagement, branding isn’t optional anymore—it’s essential. Whether you’re a solo...
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Why Brand Consulting Matters: The Hard Truth About Branding In today’s digital-first world, 90% of consumers expect brand consistency across all platforms, yet more than...
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The average person spends over 147 minutes a day on social media. And let’s be real—most of that time is spent mindlessly scrolling through...
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Think about the brands you see everywhere. These can be the likes of Apple, Nike, Coca-Cola, LEGO or the corporate brands like PWC, Accenture...
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Website accessibility ensures that all users, including those with disabilities, can interact with and navigate a website effectively. It isn’t just about compliance with...
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Brands are striving to optimise. Your customer profile is not just a ‘30-40 age group, working in corporate, married etc’. Your customer profile is...
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What if your customers did your marketing for you? Imagine leveraging content created by real users—whether it’s photos, videos, or reviews—sharing their authentic experiences...
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Think about the last time you ordered food online. Why did you choose that specific restaurant? Was it the attractive branding, the glowing reviews,...
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Recent studies suggest that 79% of consumers say user-generated content (UGC) significantly influences their purchasing decisions. Brands can no longer afford to ignore the...
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Let’s say, you walk into your local supermarket store and see a sign offering “Buy 1 Get 1 Free” on a popular brand of...
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Businesses that rely on intangible offerings face a unique branding challenge. Consider this: 81% of consumers conduct online research before making a service-based purchase...
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Selecting the right branding agency for your business is one of the most critical decisions you’ll make in 2025. With branding being a fundamental...
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We live in a 5G world that is hyperconnected. Due to this, the way consumers interact with brands has evolved dramatically. From scrolling through...
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