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What not to do when you Re-Brand? (Re-branding)

Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc ...
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7 Common Reasons for Re-branding and when not to Re-brand

Re-branding is a difficult decision. It involves lot of time, effort and money. That is why it need not be ...
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External Brand Audits – The Checklist to improvise!

‘Charity begins at home’. Going by the quote we recommended the Internal Audits as the first step toward a Brand ...
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The Book That Makes Branding Easy

  • Learn to build a new brand or reboot an existing brand!
  • Do it easily with step by step guidance and workflows!
  • Get customers to love your brand!

Better Brand your Business in 2014

For those of you who are already working on their brand, and those who have finalized the idea they are ...
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Brands going Digital – Some Common Mistakes to avoid socially!

Even the biggest social brands are believed to make mistakes socially. Number of Social Brands is increasing everyday and with ...
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4 years of 30TH FEB…Many more to go!

Turning 4 is not exciting, it is more thought provoking. I am not comfortable in my shoes this year and ...
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    Start-up: Challenges & Affirmation

    http://imageshack.us/photo/my-images/804/rememberyourwingsbyshee.jpg/ Business cannot be the same always. Neither can be the circumstances, like markets each business has its own meter ...
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    What Next??

    A phase of Entrepreneurial Journey.. These two words am sure, itches all those like me. Yes, I mean the Entrepreneurs ...
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    Start-up Branding!

    While working on several brands – I have always been asking clients in brainstorming sessions, what are you looking for, ...
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